law, as a marketing tool. e-commerce & legal
Post on 22-Sep-2014
533 views
DESCRIPTION
Use law as a marketing tool. Presentation for e-commerce forum of October, 22 2013.TRANSCRIPT
![Page 1: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/1.jpg)
next
![Page 2: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/2.jpg)
next
![Page 3: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/3.jpg)
E-Commerce & Legal aspects BY Matthias DOBBELAERE
(PARTNER AT LEGAL FIRM dejuristen / lesjuristes) +
(ICT-JURIST FOR BECOMMERCE) + (BOARD MEMBER FEWEB)
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
next
deJuristen
![Page 4: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/4.jpg)
OR: HOW TO PROFIT FROM LAW?
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 5: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/5.jpg)
+ CONTENTS
INTELLECTUAL PROPERTY SOCIAL & BLOGGING
+ Question?
PRIVACY
TRAINING
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
COOKIES
INFORMATION TERMS & CONDITIONS
![Page 6: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/6.jpg)
Intellectual Property: Why Should I Care?
COPYRIGHT & TRADEMARKS
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 7: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/7.jpg)
YOURS
TO TAKE? copyright on the web.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 8: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/8.jpg)
CHECK WITH WEBDEVELOPER.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 9: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/9.jpg)
(!) CRUCIAL:
TRANSFER OF IP RIGHTS
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 10: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/10.jpg)
HOW DO I inform MY visitors?
INFORMATION, INFORMATION
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 11: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/11.jpg)
![Page 12: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/12.jpg)
![Page 13: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/13.jpg)
INFORM YOUR VISITOR AND BE
TRANSPARENT.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 14: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/14.jpg)
LEGAL OBLIGATIONS.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 15: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/15.jpg)
DON’T BE EVIL.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 16: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/16.jpg)
Terms and Conditions - Say what?
Deliver great work. Get paid for results.
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 17: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/17.jpg)
MAINLY RELEVANT FOR B2C.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 18: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/18.jpg)
RIGHT OF WITHDRAWAL.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 19: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/19.jpg)
CRUCIAL CLAUSE = €.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 20: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/20.jpg)
HOW DO YOU MENTION THIS?
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 21: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/21.jpg)
1. SEPARATE BUTTON ON SITE
“WITHDRAWAL”.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 22: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/22.jpg)
2. IN E-MAIL:
BOLD AND FRAMED IN.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 23: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/23.jpg)
IF NOT? 3 MONTHS withdrawal.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 24: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/24.jpg)
BUT THERE ARE EXCEPTIONS.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 25: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/25.jpg)
PAY IN ADVANCE?
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 26: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/26.jpg)
LIABILITY PARCEL IS LOST OR STOLEN.
SO, WHAT NOW?
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 27: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/27.jpg)
PERIOD OF DELIVERY.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 28: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/28.jpg)
LEGAL VS. BUSINESS.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 29: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/29.jpg)
DELIVER AS PROMISED.
AND EXACTLY AS PROMISED.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 30: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/30.jpg)
DON’T FORGET THE PRICE TAG.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 31: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/31.jpg)
VALUE ADDED TAX.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 32: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/32.jpg)
AND HANDLING AND DELIVERY FEES?
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 33: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/33.jpg)
INFORM BEFORE CHECKOUT.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 34: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/34.jpg)
T&C ENDLESS PoSSIBILITIES.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 35: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/35.jpg)
BY THE WAY: GET A QUALITY LABEL (BECOMMERCE / mylabel).
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 36: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/36.jpg)
MY VISITORS, I know all about them.
PRIVACY
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 37: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/37.jpg)
I've never looked through a keyhole
without finding someone was looking back.
Judy GARLAND.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 38: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/38.jpg)
PRIVACY HANDLE WITH CARE.
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 39: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/39.jpg)
SELLING ID DATA?
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 40: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/40.jpg)
E-MAIL MARKETING. ANY RULES?
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 41: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/41.jpg)
SOCIAL EVERYWHERE.
BLOGGING & SOCIAL MEDIA
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 42: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/42.jpg)
GREAT TOOLS.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 43: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/43.jpg)
DRAFT A SPECIFIC PRIVACY
STATEMENT FOR YOUR PAGE.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 44: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/44.jpg)
PLAY NICE WITH PAID CONTENT.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 45: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/45.jpg)
AGAIN: TRANSPARENCY IS KEY.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 46: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/46.jpg)
CAUTION WITH FACEBOOK CONTESTS.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 47: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/47.jpg)
CREATE A SEPERATE FB-APP!
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 48: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/48.jpg)
OH, IT’s JUST A COOKIE.
COOKIES
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 49: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/49.jpg)
TYPES OF COOKIES?
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 50: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/50.jpg)
BELGIAN LEGISLATION.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 51: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/51.jpg)
IMPLICIT CONSENT.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 52: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/52.jpg)
EXPLICIT CONSENT.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 53: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/53.jpg)
VIA BROWSER?
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 54: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/54.jpg)
DUTCH LEGISLATION.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 55: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/55.jpg)
EXPLICIT CONSENT!
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 56: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/56.jpg)
STRICT REGIME: CHAOS.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 57: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/57.jpg)
COOKIE MOBILE APP: COMING SOON
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
CHECK COOKIERECHT.BE
![Page 58: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/58.jpg)
COOKIE MOBILE APP: COMING SOON
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
CHECK COOKIERECHT.BE
![Page 59: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/59.jpg)
SCREENS
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 60: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/60.jpg)
FREE APP WWW.COOKIEAPP.EU
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 61: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/61.jpg)
I NEED SOME TRAINING.
LEGAL TRAINING
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 62: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/62.jpg)
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
CHECK COOKIERECHT.BE
![Page 63: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/63.jpg)
next
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
CHECK COOKIERECHT.BE
![Page 64: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/64.jpg)
+ LAW IS A MARKETING TOOL.
TELL ME MORE!
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
![Page 65: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/65.jpg)
USE LAW AS A MARKETING TOOL.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 66: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/66.jpg)
DON’T HIDE LEGAL INFORMATION:
MAKE THEM READABLE.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 67: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/67.jpg)
NOT EVERYONE TRUSTS YOU/
YOUR WEBSHOP.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 68: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/68.jpg)
SO, GIVE them reassurance.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 69: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/69.jpg)
+ NO SPELLING MISTAKES.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 70: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/70.jpg)
+ NO CONFUSION.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 71: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/71.jpg)
+ NO CHEAP DESIGN.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 72: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/72.jpg)
+ NO LEGAL UNCERTAINTY.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 73: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/73.jpg)
= MORE CONVERSION.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 74: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/74.jpg)
ASK NOT WHAT YOU CAN DO FOR THE LAW.
ASK WHAT THE LAW CAN DO FOR YOU.
next
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
![Page 75: Law, as a marketing tool. E-commerce & legal](https://reader035.vdocuments.mx/reader035/viewer/2022081412/541f79ac7bef0ab16e8b6663/html5/thumbnails/75.jpg)
Q&A BY MATTHIAS DOBBELAERE
next
PARTNER AT deJuristen / LESJURISTES, ICT-JURIST AT BECOMMERCE AND BOARD MEMBER FEWEB
FOLLOW US VIA TWITTER (@deJuristen) oR FACEBOOK (/deJuristen).
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen