JETBLUE SOCIAL MEDIA

LAURIE MEACHAM | MANAGER CUSTOMER COMMITMENT

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CHART HEADINGARIAL 32 POINTS

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Social Objective

To listen, connect and serve our Customers in a way that fosters loyalty and inspires travel.

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Build and Maintain Positive Relationships

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Increase Social Engagement and Reach

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Drive Traffic to jetblue.com

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Tools

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When companies engage and respond to customers over social, those customers spend 20-40%

more with them.

Source: Bain & Company

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Source: Aberdeen Group, Aug 2015 report on social customer care

“The adoption of social media soared from 12% in 2010 to 62% in

2015. Companies clearly understand the value behind it, yet achieving its true potential remains a challenge for those that simply

adopt social media for the sake of doing it.”

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THANK YOU