lauren vargas - building community for traditional business
Post on 14-Sep-2014
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Building Community for Traditional Business
Lauren Vargas, @VargasL
Community Management Strategist, Aetna
Community?
Community is…
…the new black.
Take Responsibility
Claim Your Sandbox
Art and Science of Listening
Need/Want Recognition
Information Search
Evaluation
Purchase/Decision
Cognitive Dissonance
Build Structure
Stories through Workflow
Strike a Balance
Brand Engagement
Industry Engagement
Content Curation/Creation
Internal Engagement
Health Trends
Provide Value
Build a Toolkit
Check. The. Box. Thinking
Chameleon Effect
Embracing Ensemble
Questions?
Lauren Vargas, @VargasL
Community Management Strategist, Aetna