JULY 2014

TALENT MANAGEMENT

Who am I?

Having joined Havas in 2014 with a background in both in-house and agency side, I have managed social media strategies for household names such as Haven Holidays and Butlins, both in-house roles, growing both brands communities across all social media channels.

What qualifies me to talk about Social Media?

Agency side, run PR campaigns for Amazon.co.uk, Warner Home Video and Canon as well as online PR strategies and social media for Center Parcs, InterContinental Hotels London and easyCar.

What can I take away from today?

Some tips on how to manage talent communities!

Welcome to SoMe

COMMUNITY MANAGEMENT

Community Management

What is Social Media?

Lots of people/ agencies/ marketers will glamourise social media - it’s marketing, advertising, building your brand….

Really it’s one human being talking to another. We’ve done this for centuries.

Whether that’s a customer talking to a team member who works for a brand they buy from, or friends talking via a Facebook message. It’s still a human talking to another human…albeit online.

What is Community Management?

This is managing that relationship online. Building a relationship, a friendship, a community where like minded people talk on a Facebook page, a hashtag, and an Instagram feed. That’s it.

The simpler you make it, the easier it is to access for you and your objectives…

CASTELLO

From cheeses to cleaning…

How do you build that relationship….

Well you start to connect with your audience in a space that they feel comfortable….Twitter, Facebook, Instagram, you name it

And you build a community

Through likeminded people, their interests, hobbies, likes and dislikes,

And you invest the time engaging with them

Talking to them, sharing exclusive content, giving them something back, that makes them aligned to your brand and not your competitors

How to build a community…around Cheese

It is a very everyday product.

We either like or not. How do you build a conversation around that?

You listen….then you learn.

What do they like, and what do they post about?

Then you set up a page, and talk with them, about book clubs, the cheese board, the wines that go with your cheese, or their favourite authors

How to build a community…around Cheese

How to build a community…around Cheese

Then you get them involved with your brand through….

Q&As

Photo sharing

Competitions (B2C)

Exclusive content

How to build a community…around Cheese

As you start doing that everyday, and you have a fan page.

This makes your fans advocates of your brand, that’s where the talent starts to emerge.

You as a brand have created a community of people who sell your product for you, you empower them, give them access to your brand and they in turn help shape your brand.

VILEDA

Knowing what your audience wants

Whether it’s advice.

Something in common to talk about

A place to meet likeminded people

Loyalty

Build this with them – engage with them, give them things they don’t get from other brands.

Validate them, their likes (in this case mops) their interests and excite them about what they can do with you

What do I need to take away from this?

Remember, to be a meaningful brand, you have to invest… in your product, your team and your customer and give them both reasons to come back to you.

80% of brands could disappear tomorrow and no one would care. Be the 20%.

Social is changing the world, your company and your team. Get involved and empower your team for the better.

Millennials (those born 1980-2000) are the internet generation, these people are the future, show them you’re serious about talent and start acting on social media today in your brands.