laurea euro fm winter school
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Laurea holding FM winter school. SC workshop.TRANSCRIPT
”MEANINGFUL MOMENTS”
LAUREA 12.2.2014
Tero Helenius
Happimaa Oy
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Evata | Retail 2008
”THREE CORNERS”
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”SPACE, RETAILERS, CUSTOMER”
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SPACE SYNTAX
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RETAIL MIX
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CUSTOMERS
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”THE CHANGE”
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”PEOPLE ARE THE NEW CHANNEL”
Mark Bonchek and Cara France,
HBR Blog, April 15, 2013
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“SINGLE-CHANNEL, MULTI-CHANNEL, OMNI-CHANNEL”
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”B2B, B2C, C2C, P2P/H2H”
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”THINGS WERE GETTING PERSONAL”
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”BUYING LOCAL WILL BEAT ONLINE”
Multichannel Merchant Blog,
December18, 2013
Video
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”FROM B2B TO P2P/H2H” Could Shopping Centre become
a person?
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” ” Engage: Why-local-is-the-future-
of-retail
Blog
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”WHAT IT MEANS TO BE A PERSON?”
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”TODAY’S TASK”
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”TO UNDERSTAND” …SPACE,
RETAIL MIX, CUSTOMER
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”AND CREATE” …MEANINGFUL MOMENTSCAPE
people share moments
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