Laura Moreira Design & Illustration Portfolio

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Hi! My name is Laura Moreira. I'm a portuguese graphic and editorial designer and this is my curriculum and portfolio. If you like it, please feel free to contact me!

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  • L A U R AM O R E I R A

    C U R R I C U L U M&

    P O R T F O L I O

  • Informao pessoal

    Experincia profissional

    Work experience

    Personal information

    Nome Laura Maria Albuquerque Simes Moreira Morada Quinta Nova, Caixa-postal 9025, 6200-570 Covilh (Portugal)Telefone +351275951192 | +351965139580E-mail | Website laura.m.moreira@gmail.com http://cargocollective/laurodermiaNacionalidade PortuguesaData de Nascimento 24 Setembro 1988

    DataOutubro-Dezembro 2009

    Posio ocupada Freelancer na empresa Aveiro-Expo Parque Exposies, E.M.

    Principais actividades Desenvolvimento de solues grficas para ca-tlogo de apresentao da empresa e campanha publicitria de Natal.

    DateOctober-December 2009

    Occupation held Freelancer in Aveiro-Expo Parque Exposies, E.M.

    Main activities and responsabilities Concept development of graphic solutions in catalogue design and Christmas advertising campaign.

    Full Name Laura Maria Albuquerque Simes Moreira Address Quinta Nova, Caixa-postal 9025, 6200-570 Covilh (Portugal)Telephone +351275951192 | +351965139580E-mail | Websitelaura.m.moreira@gmail.comhttp://cargocollective/laurodermiaNacionality Portuguese Date of birth 24 September 1988

    [curriculum] 3Laura Moreira

    DataOutubro 2011-Fevereiro 2012

    Posio ocupada Freelancer na empresa Multifibras, Lda.

    Principais actividades Criao de logomarca de produto agrcola, cria-o de folhetos publicitrios e infografias.

    DateOctober 2011-February 2012

    Occupation held Freelancer in Multifibras, Lda.

    Main activities and responsabilities Concept development of product logo, flyers and criation of some infographics.

    // EN // PT

    Hi! My name is Laura Moreira and this is my portfolio. Im a portuguese graphic and editorial designer who really likes making books, children illustration, and magazines. I hope you like it and if you do, please feel free to contact me!

    DataAbril-Julho 2012

    Posio ocupada Freelancer na empresa Afonso Barreiro e Melo - Avaliaes, Projectos Consultoria, Lda.

    Principais actividades Desenvolvimento de logomarca, website e des-nho grfico de cartes de visita.

    DateApril-July 2012

    Occupation held Freelancer in Afonso Barreiro e Melo - Avalia-es, Projectos Consultoria, Lda.

    Main activities and responsabilities Logo and brand development, website and gra-phic design of business cards.

  • 4 [curriculum] Laura Moreira

    Educao

    Education

    Data2010-2012

    Qualificao Adquirida Mestre em Design Grfico e Projectos Edito-riais (17/20)

    Principais disciplinas Design Editorial, Ilustrao, Design Grfico, Estudos Avanados de Tipografia, Infografia, Direco de Arte.

    Nome da organizaoFaculdade de Belas Artes da Universidade do Porto

    DataMaro 2010 - Maio 2010

    Principais disciplinas Curso tcnico em Graphic Design Tools. Trei-no especfico em programas da Adobe Collec-tion: Illustrator, InDesign e Photoshop

    Nome da organizaoAnimotic - Escola de Tecnologias de efeitos visuais

    Data2006-2009

    Qualificao Adquirida Licenciatura em Design (15,5/20)

    Principais disciplinas Design Estratgico, Design Grfico, Projecto em Design, Design Grfico, Tipografia, Repro-grafia, Gesto do Design, Desenho.

    Nome da organizaoUniversidade de Aveiro

    Date2010-2012

    Title of qualification awarded Masters Degree in Graphic Design and Edito-rial Projects (17/20)

    Principal subjects Editorial Design, Illustration, Graphic De-sign, Advanced Studies of Typography, Info-graphics, Art Direction.

    Name of organisationCollege of Fine Arts of University of Porto

    DateMarch 2010 - May 2010

    Principal subjects Professional course in Graphic Design Tools. Specific trainning in Adobe Collection: Illus-trator, InDesign, Photoshop.

    Name of organisationAnimotic - Technical School in Visual Arts

    Date2006-2009

    Title of qualification awarded Graduation in Design (15,5/20)

    Principal subjects Design Strategy, Graphic Design, Project in Design, Typography, Reprography, Design Managment

    Name of organisationUniversity of Aveiro

    DataJunho-Agosto 2009

    Posio ocupada Freelancer na empresa Porta Lgica, Lda.

    Principais actividades Identidade visual, merchandising, comunica-o, re-branding. Desenvolvimento de solues de design grfico e editorial.

    DateJune-Ausgust 2009

    Occupation held Freelancer in Porta Lgica, Lda.

    Main activities and responsabilities Visual Identity and Merchandising, Commu-nication, re-branding. Development of gra-phic and editorial design solutions.

  • Aptides e competncias pessoais

    Personal skills and competences

    Competncias sociaisEu vejo-me como uma pessoa comunicativa, de-terminada e com iniciativa que adora desafios novos e difceis. Gosto e percebo que o esprito e trabalho de equi-pa a chave para o sucesso, mas tambm sei que quando comigo que contam, dou o meu melhor e dedico-me a cem por cento ao projecto.Sou capaz de permanecer positiva em situaes de stress e prazos de entrega apertados manten-do uma ateno especial aos detalhes.Tambm estou habituada a trabalhar em equi-pas variadas.

    Competncias tcnicasComo designer, sou perfeccionista e cuidadosa com o detalhe, no entanto, sou capaz de traba-lhar rapidamente. Tenho boa capacidade tcnica de desenho e ilus-trao e sou capaz de rapidamente esboar de-senhos e esquemas para apresentao de novas ideias.Tenho facilidade na utilizao de vrios mate-riais nas ilustraes e sinto-me bastante confor-tvel a trabalhar com a Waccom Pen Table.

    Competncias informticasRelativamente ao domnio de softwares, possuo treino especfico em programas da Adobe:Adobe InDesign CS5, Adobe Illustrator CS5, Adobe Photoshop CS5,Noes de Flash CS5. Freehand e Corel. Utilizao de Waccom Pen Table.Facilidade na utilizao dos sistemas operativos Windows e Mac.

    Competncias lingusticasPortugus: Lngua materna.Ingls: Fluente/Utilizador pro-activoEspanhol: Nvel prtico.

    Informao adicionalTento manter-me sempre atualizada com as l-timas tendncias da cultura actual em Design Editorial e Grfico, Ilustrao e Arte.Tenho um gosto pela edio e processo editorial de livros infantis, revistas de moda, design, cul-tura e ilustrao.

    Social skills and competencesI see myself as a communicative and determined person who loves new and hard challenges. I like and understand that teamwork is a key for sucess but I also know that when its up to me, I do all my best and go that extra mile.Im able to keep positive in stressful situations and work in thight schedules and still have a good eye for design details.And also, Im used to work in different kinds of teams.

    Technical skills and competencesAs a designer, Im perfectionist and detail con-cerned, however Im also a fast worker.Ive got good technical skills of drawing and illustration and I can easily draw quick sketches for presenting new ideas. I easily use various drawing materials for illus-trations and I have my own Waccom Pen Table with wich Im very confortable working with.

    Computer skills and competencesIn computer skills I can assure you that ive got good command of Graphic tools like:Adobe InDesign CS5, Adobe Illustrator CS5, Adobe Photoshop CS5,Notions on Flash CS5. Freehand and CorelDraw. Waccom Pen Table.Ability with Windows and Mac operative systems.

    Language skills and competencesPortuguese: native tongue.English: Fluent/Proeficient userSpanish: Pratical level.

    Addicional InformationIm always trying to keep updated with the last tendencies of the actual culture in Editorial and Graphic Design, Illustration and Art.Ive great appreciation of the editorial design and process of children publishing, as also design and illustration magazines.

    [curriculum] 5Laura Moreira

  • E D I T O R I A L

    A Vida Imaginria do jardimTeatro Oficina

    Illustration Talks FazineA Livraria da Universidade

  • Made for the Agricultural College of Castelo Branco, this book repre-sents a tribute to the school garden and his producer, a man called An-tnio Ramos. Designing this book, the goal was to emphasize all the beautiful sculpters made with aromatic plants, wood and stones.The book as also some recipes of tradicional portuguese food made with the aromatic plants used in the garden.

    A Vida Imaginria do Jardim

    [editorial] 7Laura Moreira

  • 8 [editorail] Laura Moreira

    Project made for Teatro Oficina, a teathre organization in Gui-mares. This project was made with the colaboration of Angela Santos and Mariana Santos.The goal was to make a book about the story of the theatre and also incorporate their en-tire plays. The book was written in two languages, portuguese and english, so that Guimares visitors could find it attractive to purschase.The book was separeted in two parts. The fisrt one in white pa-per pages, where we displayed the teathre history and foto-graphs, and a second part, in blue paper pages for the written plays.The book came out with very different and appealing spreads, leaving the reader surprised and wanting to turn another and an-other page.

    Teatro Oficina

  • [editorial] 9Laura Moreira

  • 10 [editorial] Laura Moreira

    Silkscreen printed fanzine. This fanzine has a compila-tion of all the papers done by Graphic Design and Edito-rial Projects Masters students 2010-2012. It made part of the fazines shown in FAIR, a project make to sell and divulgate some idependent publications. Project made with the colaboration of Angela Santos.

    Illustration Talks Fanzine

  • Book cover and some spreads design for A livraria da Univer-sidade, a photo album made by Paulo Mendes, a teacher and photographer at University of Coimbra. This book represents a compilation of Joaninas Library macro and landscape photo-graphs.Because it was such an heavy book to handle and it had so many big pictures, i tryed to lighten up the cover, making it as clean as possible, using a sim-ple painting detail as the only image element in the cover.

    A livraria da UniversidadeBiblioteca Joanana

    [editorial] 11Laura Moreira

  • I L L U S T R A T I O N

    The story of a dog named BrownMaxmen: the new beautiful

    Animal RightsNo Carvalhal do Gers

    Vista Alegre: moliceirosDo: unique objects

    LilMonstersAnimal Love

    Bertrand Booksellers Mascot

  • [illustration] 13Laura Moreira

    This is the story of a dog named Brown. Under the proj-ect of Contexts and Practices of illustration we were asked to create a fiction story based in real life moments. The story I told was the story of my dog , named Brown, a mutt who was born alone, without brothers or sisters, that was raised by the other dog living in the farm: Lucky - a noble Cocker dog.Brown learns with him all the farm secrets. But unfor-tunately Lucky dies of old age and Brown stands alone once again, with no reason to stay. When the decision of departing comes, a new member arrives: a new puppy, named Mika, another Cocker dog. Brown immediately falls in love.But the love felt for the new puppy is unrequited and she sees him as just a friend. Mika ultimately creates family with another dog of the same breed and Brown, shat-tered and betrayed, is forced to leave the farm forever. Brown was never seen again, never stepped on the farms soil again.

    The story of a dog named Brown

    Material: pen and pencilDrawn by sight with photograhs as basis.

  • 14 [illustration] Laura Moreira

  • [illustration] 15Laura Moreira

    Project done under the subject of Contexts and Practices of Illustration. The aim of this project was to make a tribute to someone in a publication. So, as inspiration, i hold on to John Paul Thurlow, an illustrator with a realistic style known to tam-per with a large number of magazine covers kno-wn world wide like Vogue, Decoy, The New Yorker, etc.

    I recreated a portuguese magazine, Maxmen, whi-le reversed the stereotype of woman usualy seen in this kind of mens magazine. I made 6 magazine spreads by copying the layout used in one of its editions and also modified the linguistic content. Here I show some of the illustrations created for this work, which also included pages for adverti-sing and back cover.

    Maxmen: the new beautiful

    Material: pen and pencil

  • 16 [illustration] Laura Moreira

    Illustrated childrens book done for the final project of the first year of masters degree.To alert the society of todays world about the animal life ri-ghts, I built an illustrated col-lection of the animal rights. This collection consisted in two books: a book designed specifi-cally for a childs universe, and one for an adult audience. With this division of the illustrations I intended to get more assertive public.Illustrating and designing both books had to be careful to drive a kind of illustration more color-ful and fun for children and, in the case of the book for adults, Ive chosen two color illustra-tions, more shocking, more dra-matic, to alert the adult popula-tion to the consequences of not following the animal rights.

    Animal Rights

    Material: black marker + PhotoshopDigital print + Munken Creme paper 130gr

  • [ilustration] 17Laura Moreira

  • 18 [illustration] Laura Moreira

    Illustrated book for children pro-duced as a final project of MA in partnership with the National Park of Peneda Geres.The aim of this project was, abo-ve all, demonstrate how editorial design can enhance the illustrated stories.The narrative covers a topic of environmental impact - the fire, trying to make children aware of environmental issues related to animals and their habitat, based on the Peneda-Geres National Park.The final project involves the pre-sentation of two design proposals: a notebook and an harmonium book. Both proposals apply con-cepts of the unconventional illus-trated books, with two solutions for the graphic production. The first book enhances the use of di-fferent support materials and cut-ting, highlighting the destructive power of fire.In the harmonium book is the vi-sual linearity that highlights the contrast between two different spaces of the narrative, before and during the fire, allowing its rea-ding on both sides.

    No Carvalhal do Gers

    Material: color pencil + graphite + PhotoshopOffset print in Munken Pure paper 130gr

  • [illustration] 19Laura Moreira

  • 20 [illustration] Laura Moreira

    Illustrations made for the children book Mimo and the carrot cake that takes part in the book collection of Joana Poas, As delcias do Mimo. The collection tell us a story about a little bunny called Mimo, who lives in the Cuddle Forest. Mimo has all sorts of aventures with his friends and hes always discovering new things to play with.

    As delicas do Mimo

  • [illustration] 21Laura Moreira

  • 22 [illustration] Laura Moreira

    Illustration created for the International Year of Planet Earth. Project developed in 2008 in partnership with the Vista Alegre - portuguese ceramics company.The illustration was part of the new ceramic artefacts in order to alert the consumers to the sustainability of their cultural and natural he-ritage.The intention, illustrating this set of cups, was to revitalize and enhance the tradition of buil-ding moliceiros (a type of boat built in the city of Aveiro) and technical drawings that ac-company this construction.This work was performed during the second year undergraduate at the University of Aveiro.

    Illustrations developed for a set of objects crea-ted for the company Do - do it yourself.Single objects, imagined to be finished by the user. The company provides the material, and illustrated instructions so that, being necessary harmony between the user, the idea and ins-tructions, is the user himself that finishes the final object.In the side image, the interior of a house was illustrated, in which each division is planned for a cube. Its up to the user to build their home, tidy it and paint it however he wants.

    Vista Alegre: moliceiros

    Do: unique objects

  • Vista Alegre: moliceiros

    [illustration] 23Laura Moreira

  • 24 [illustration] Laura Moreira

    Personal project consisting on a set of illustrations for t-shirts.The illustrations are based on a series of characters with different moods to suit different occasions and personalities of the consumers.Some of the graphics were made specifically for the Eleven Miles Apart rock band. They can be purchased per order or if the buyer has a specific idea of what he wants, he can also order it.

    LilMonsters

    Material: marcador preto + Photoshop

  • Illustrations made for the authors pins collection of Ediota company.

    Animal Love

    [illustration] 25Laura Moreira

    Mascot proposal for the illustration contest of Bertrand bookstores Readers of all sizes.The illustrations shown were part of the 20 finalists group, with which was performed an itinerant exhibi-tion in the Bertrand bookstores in Lisbon, Viseu, Por-to, Aveiro and Portimo from 31 May to 8 July 2012.

    Bertrand Mascot

  • I N F O G R A P H I C S

    PIB InfographicsHuman Traffic

    Chernobyl: what has been done and whats left to doAverage fruit consumption in Europa

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    mdia europeia

    luxemburgo

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    ANLISE PIB EM FUNO DA MDIA EUROPEIAO produto interno bruto (PIB) uma medida de atividade econmica. Este valor per capita foi o primeiro indicador utilizado para

    analisar a qualidade de vida de um pas definido como o valor de todos os bens e servios produzidos menos o valor de quaisquer bens ou servios utilizados na sua

    criao. O ndice de volume do PIB per capita em Paridades de Poder de Compra (PPC) expressa em relao Unio Europeia (UE-15) para definir mdia igual a 111. Se o ndice de um pas superior a 111, o nvel deste pas de PIB per capita superior mdia da UE e vice-versa.

    { www.eurostat.com }

    2009

    [infographics] 27Laura Moreira

  • 28 [infographics] Laura Moreira

  • [infographics] 29Laura Moreira

  • 30 [infographics] Laura Moreira

  • T Y P O G R A P H Y

    Typographic compositionsPixel Font

    Colaborative Font

  • 32 [typography] Laura Moreira

    Handmade lettering posters made for Escola Superior Agrria de Cas-telo Branco for the Nutrition Day Event.

    Lettering Posters

  • [typography] 33Laura Moreira

  • 34 [tipography] Laura Moreira

    Set of three typographic compositions where the goal was to use cha-racters as an image in a square of 30x30 cm, using only a linear font in the first composition, a counterstained font in the other, and finaly a composition between the two. This work was performed in Studies of Typography.

    Typographic compositions

  • [typography] 35Laura Moreira

    Creation of two fonts based in pixels. The aim of this work would be to create a simple and a com-plex font, always starting from the first creation.

    Pixel font

  • 36 [typography] Laura Moreira

    Font designed within the course of Advanced Studies in Typography. In this project, guided by professor Mario Moura, we were expected to produce a font that was a colla-boration of four colegues. In this case, the font came from the de-construction of a polyhedron, and each polyhedrons face was drawn by each element group. The final result was a mono-spaced font, where the edges have different thicknesses, providing evidence of the cooperation of the various elements of the group.

    Colaborative font

    Project made with the partnership of:Angela SantosFilipa FerreiraMariana Santos

  • C O M M U N I C A T I O N

    AB&MPorta LgicaVinha Velha

  • 38 [communication] Laura Moreira

    Corporate image for a company of audiovisual, multimedia and docu-ment management. In this project the client required something to dis-tinguish it from other competitors, starting with their business card as a trademark.

    Old Vineyard wine brand made for a competition organized by the com-pany HMConsultores. It was intended that the wine was selled for a younger audience and, at the same time, revealed the weight of a quality, an appealing and light image. With these objectives in mind I created an identity based on two fundamental concepts:Elegance: in form, atitute, lines, colors, typography and longitudinal as-pect, so as to arouse a desire to purchase and acquisition.Modernity: without neglecting the age worthy wine business, I propose a solution that can do justice to both aspects.

    Alfonso Barreiro & Melo is consultancy and project evaluation society with international business. Its business area and its recent investment worldwide implied sophistication and seriousness. So, their identity is based on a very sober typestyle and its application in silver and gold in the cards exemplifies its business volume.

    Porta Lgica

    Vinha Velha

    AB&M

    Material: 200gr matte cardboard for the outside package; 100gr card for the card itself.Material: 200gr matte cardboard with silver and gold pantone print.