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0 Pub

lic Dom

ain

A BRAND:THE STORY THAT CONSUMERS RECALL WHEN THEY THINK OF YOU.

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ain

A LOST CAUSE?

"Injured Pig

gy B

ank W

IthC

rutches" by K

en Teegard

invia

Flickr (CC

BY-S

A 2

.0)

1. ETHNOGRAPHY(AKA: GO OUT THERE!)

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TAKE NOTE OF:- ACTIVITIES- ENVIRONMENTS- INTERACTIONS- OBJECTS- USERS

Christm

as sho

pping

by christm

assto

ckimages.co

m(C

C B

Y 3

.0)

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lic Dom

ain

2. TESTING VISUALS

Logo S

ketches by V

FS D

igita

l Desig

n via Flickr (C

C B

Y 2

.0)

Pickfu

STEP 1 STEP 2

VerifyApp

3. NAME TESTING

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