launchweekend - friday night slides
DESCRIPTION
TRANSCRIPT
![Page 1: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/1.jpg)
LAUNCH YOUR BUSINESS IN A WEEKEND SUPPORTED BY DESIGNERS, DEVELOPERS AND BUSINESS EXPERTS
![Page 2: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/2.jpg)
WHY LAUNCHWEEKEND?
South Africa needs entrepreneurs
We are being whipped by China, India, Brazil, USA, Kenya, etc. Many entrepreneurs fail from avoidable mistakes
![Page 3: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/3.jpg)
WHAT IS LAUNCHWEEKEND?
Learning experience: Lean Startup, Startup Science and Effectuation
Competition: Get more done, Bring out your best
Mentors and advice: Designers, Accountants, Startup Experts, Cofounders, Marketers
Build your business: Business Model, Customer Validation, Logo, Website, Financial Plan, Go-to-market, Test Critical Assumptions, Validate Business Model
FoundersCircle: Smart entrepreneurs sharing great ideas. Invite only club for up and coming entrepreneurs.
![Page 4: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/4.jpg)
ADMIN?
Twitter Hashtag: LaunchWeekend
Facebook:
Blog:
Wi-Fi Code:
Restrooms:
![Page 5: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/5.jpg)
Fri
18:00 Idea pitches 18:30 Team formation 19:00 Lesson: Introduction and Lean Startup20:00 Day 1 finishes / starts
WEEKEND SCHEDULE
Sat
09:00 Lesson: Experiments 10:00 Test key assumptions 13:00 Lesson: MVP 14:00 Test key assumptions / Build MVP 19:00 Day 2 finishes / starts
Sun
09:00 Lesson: Effectuation 10:00 Test key assumptions / Build MVP13:00 Lesson: Startup Science 14:00 Prepare pitch 16:00 Pitches 19:00 Day 2 finishes / starts
![Page 6: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/6.jpg)
OBJECTIVE 1
Radically improve your startups chance of success
Very Unlikely
VeryLikely
Even chance
![Page 7: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/7.jpg)
1
2
3
4
5
6
7
8
9
10
Financial Management
Industry Knowledge
Quality of Advice Sort
Team Quality
Opportunity
Traction
Business as a priority
Business Community
Pre-mature scaling
Vision
A large body of research shown that these 10 variables predict startup success
STARTUP SCIENCE
![Page 8: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/8.jpg)
EFFECTUAL THINKING
Inside the minds of great company
builders
![Page 9: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/9.jpg)
OBJECTIVE 2
Help you find a plan that will work
Average plan Awesome plan
![Page 10: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/10.jpg)
15 secs
Who you are?
PITCHES (60 SECONDS)
What is your idea / business?15
secs
15 secs
15 secs
How much progress have you made?
What help do you want?
![Page 11: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/11.jpg)
1 Balanced team are better
TEAM FORMATION SUGGESTIONS
Ideally 2 to 4 members
EXPERTS
2
ENTREPRENEURS
It okay to move3
Work in parallel 4
1 Take advice
Be open to new ideas2
Delegate3
Healthy debate is good4
![Page 12: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/12.jpg)
WHO WANTS TO PITCH FIRST?
![Page 13: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/13.jpg)
WHAT’S WRONG WITH MY PLAN?
![Page 14: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/14.jpg)
WHAT’S WRONG WITH MY PLAN?
![Page 15: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/15.jpg)
WHAT’S WRONG WITH MY PLAN?
Source: Bhide (2000)
33% 66%
No!Yes!
![Page 16: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/16.jpg)
WHAT’S WRONG WITH MY PLAN?
![Page 17: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/17.jpg)
WHAT’S WRONG WITH MY PLAN?
![Page 18: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/18.jpg)
WHAT’S WRONG WITH MY PLAN?
![Page 19: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/19.jpg)
entrepreneurs that attend our training significantly changed their business model, for the better.
97%
![Page 20: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/20.jpg)
HOW DO YOU KNOW IF YOUR PLAN IS GREAT?
The only thing that matters is product/market fit- Marc Andreessen
![Page 21: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/21.jpg)
PRODUCT/MARKET FIT?
Interest!
Satisfaction!
![Page 22: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/22.jpg)
![Page 23: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/23.jpg)
![Page 24: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/24.jpg)
![Page 25: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/25.jpg)
![Page 26: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/26.jpg)
![Page 27: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/27.jpg)
vs.
HOW DO YOU ENSURE YOUR PLAN WILL WORK?
![Page 28: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/28.jpg)
HOW TO CREATE PLAN THAT WORKS?
1. Sketch your business model (Plan) 10 minutes 2. Identify critical assumptions 5 minutes 3. Test critical assumptions 4. Keep changing until you find one that works
![Page 29: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/29.jpg)
ALEX OSTERWALDER
![Page 30: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/30.jpg)
CUSTOMER SEGMENTS
![Page 31: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/31.jpg)
VALUE PROPOSITION
![Page 32: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/32.jpg)
DISTRIBUTION CHANNELS
![Page 33: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/33.jpg)
MARKETING, SALES AND SERVICE
![Page 34: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/34.jpg)
REVENUE STREAMS
![Page 35: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/35.jpg)
KEY RESOURCES
![Page 36: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/36.jpg)
KEY ACTIVITIES
![Page 37: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/37.jpg)
KEY PARTNERS
![Page 38: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/38.jpg)
COST STRUCTURE
![Page 39: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/39.jpg)
How much did the price of coffee consumption change in Swiss households over the last
couple of years?
![Page 40: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/40.jpg)
800%
![Page 41: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/41.jpg)
What was Nesspro’s business model?
![Page 42: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/42.jpg)
businesses
Households(espresso fans)
![Page 43: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/43.jpg)
Nespressomachines
businesses
Households(espresso fans)
![Page 44: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/44.jpg)
Nespressomachines
businesses
Households(espresso fans)
Sales of Machines
![Page 45: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/45.jpg)
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Sales of Machines
![Page 46: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/46.jpg)
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Sales of Machines
NespressoPods
![Page 47: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/47.jpg)
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod Sales
Sales of Machines
NespressoPods
![Page 48: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/48.jpg)
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod Sales
Sales of Machines
Mail Order
NespressoPods
![Page 49: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/49.jpg)
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod Sales
Sales of Machines
Mail Order
CallCentres
NespressoPods
![Page 50: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/50.jpg)
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod Sales
Sales of Machines
Mail Order
CallCentres
NespressoPods
Nespresso.com
![Page 51: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/51.jpg)
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod Sales
Sales of Machines
Mail Order
Nespresso
StoresCall
Centres
NespressoPods
Nespresso.com
![Page 52: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/52.jpg)
coffee
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod Sales
Sales of Machines
Mail Order
Nespresso
StoresCall
Centres
NespressoPods
Nespresso.com
![Page 53: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/53.jpg)
coffee
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod Sales
Sales of Machines
Mail Order
Nespresso
StoresCall
Centres
Distributionchannels
NespressoPods
Nespresso.com
![Page 54: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/54.jpg)
coffee
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod Sales
Sales of Machines
Mail Order
Nespresso
StoresCall
Centrespatents
Distributionchannels
NespressoPods
Nespresso.com
![Page 55: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/55.jpg)
coffee
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod Sales
Sales of Machines
Mail Order
Nespresso
StoresCall
CentresProduction
facilitiespatents
Distributionchannels
NespressoPods
Nespresso.com
![Page 56: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/56.jpg)
b2c
distribution
coffee
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod Sales
Sales of Machines
Mail Order
Nespresso
StoresCall
CentresProduction
facilitiespatents
Distributionchannels
NespressoPods
Nespresso.com
![Page 57: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/57.jpg)
b2c
distribution
coffee
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod Sales
Sales of Machines
Mail Order
Nespresso
StoresCall
Centres
Marketing &Sales
Production
facilitiespatents
Distributionchannels
NespressoPods
Nespresso.com
![Page 58: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/58.jpg)
b2c
distribution
coffee
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod Sales
Sales of Machines
Mail Order
Nespresso
StoresCall
Centres
Marketing &Sales
Production
Production
facilitiespatents
Distributionchannels
NespressoPods
Nespresso.com
![Page 59: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/59.jpg)
Coffee
machine
manufactures
b2c
distribution
coffee
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod Sales
Sales of Machines
Mail Order
Nespresso
StoresCall
Centres
Marketing &Sales
Production
Production
facilitiespatents
Distributionchannels
NespressoPods
Nespresso.com
![Page 60: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/60.jpg)
Coffee
machine
manufactures
b2c
distribution
coffee
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod Sales
Sales of Machines
Mail Order
Nespresso
StoresCall
Centres
Marketing &Sales
Production
Coffeegrowers
Production
facilitiespatents
Distributionchannels
NespressoPods
Nespresso.com
![Page 61: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/61.jpg)
Coffee
machine
manufactures
b2c
distribution
coffee
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod SalesProduction
Sales of Machines
Mail Order
Nespresso
StoresCall
Centres
Marketing &Sales
Production
Coffeegrowers
Production
facilitiespatents
Distributionchannels
NespressoPods
Nespresso.com
![Page 62: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/62.jpg)
Coffee
machine
manufactures
b2c
distribution
coffee
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod SalesProduction
Sales of Machines
Mail Order
Nespresso
StoresCall
Centres
Marketing &Sales
Production
Coffeegrowers
B2cdistribution
Production
facilitiespatents
Distributionchannels
NespressoPods
Nespresso.com
![Page 63: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/63.jpg)
Coffee
machine
manufactures
b2c
distribution
coffee
Nespressomachines
businesses
Households(espresso fans)
Retail outlets
Pod SalesProduction
Sales of Machines
Mail Order
Nespresso
StoresCall
Centres
Marketing &Sales
Production
Coffeegrowers
marketing
B2cdistribution
Production
facilitiespatents
Distributionchannels
NespressoPods
Nespresso.com
![Page 64: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/64.jpg)
KAUFMANN PROVE IT VIDEO
1. INSERT VIDEO
![Page 65: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/65.jpg)
THE LAUNCH CANVAS
BUSINESS MODEL
PROCESS
EXPERIMENTS
![Page 66: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/66.jpg)
COULD SEGWAY HAVE SAVED MILLIONS?
![Page 67: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/67.jpg)
Assumption Learning Task Expected Result Actual Result Decision
Experi
ment 1
Experi
ment 2
Customer will purchase
Sell to 100 customers
30 / 100
will purchase
the product
0 / 100
purchased the
product
Pivot:
New idea
Mass MarketSegway
personal
transporter
![Page 68: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/68.jpg)
COULD MOTOROLA HAVE SAVED BILLIONS?
![Page 69: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/69.jpg)
Assumption Learning Task Expected Result Actual Result Decision
Experi
ment 1
Experi
ment 2
Customer will purchase
Sell to 100 customers
5 / 10
will purchase
the product
0 / 10
purchased the
product
Pivot:
New idea
Mass MarketIrrium
Phone
![Page 70: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/70.jpg)
IT SAVED US A YEAR?
1. INSERT VIDEO
![Page 71: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/71.jpg)
THE LAUNCH CANVAS
1 SKETCH BUSINESS MODEL
2 IDENTIFY ASSUMPTIONS & UNKNOWNS
Customer
Distribution
RevenueCosts
Partners
Activities
Resources
Value Proposition
Marketing
Unknown 1
Unknown2
Unknown3
Unknown4
Unknown5
3 ORDER ASSUMPTIONS
5 VALIDATE QUALITATIVELY
4 RUN EXPERIMENTS
6 VALIDATE QUANTITATIVELY
![Page 72: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/72.jpg)
THE LAUNCH CANVAS
Customer
Distribution
RevenueCosts
Partners
Activities
Resources
Value Proposition
Marketing
Unknown 1
Unknown2
Unknown3
Unknown4
Unknown5
1 SKETCH BUSINESS MODEL
2 IDENTIFY ASSUMPTIONS & UNKNOWNS
3 ORDER ASSUMPTIONS
![Page 73: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/73.jpg)
HOW TO IDENTIFY ASSUMPTIONS?
Question 1:How much proof do we
have this is true?
Question 2:How much will the
business model need to change if this
assumption is wrong?
Unknown 1
Unknown2
Unknown3
Unknown4
Unknown5
![Page 74: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/74.jpg)
THE LAUNCH CANVAS
1 SKETCH BUSINESS MODEL
2 IDENTIFY ASSUMPTIONS & UNKNOWNS
Customer
Distribution
RevenueCosts
Partners
Activities
Resources
Value Proposition
Marketing
Unknown 1
Unknown2
Unknown3
Unknown4
Unknown5
3 ORDER ASSUMPTIONS
5 PROVE THE MODEL QUALITATIVELY
4 PROVE THE MODEL WITH RESEARCH / INTERVIEWS
6 PROVE THE MODEL QUANTITATIVELY
Learningtask Expected
ResultActual
ResultActual
Result
Partners
Resources
Customers
Learningtask Expected
ResultActual
ResultActual
Result
Learningtask Expected
ResultActual
ResultActual
Result
Learningtask Expected
ResultActual
ResultActual
Result
Value
Proposition
Activities Marketing
Distribution
RevenueCosts
Learningtask Expected
ResultActual
ResultActual
Result
Expected
ResultActual
ResultActual
ResultUnknown Learningtask
Expected
ResultActual
ResultActual
ResultUnknown Learningtask
Expected
ResultActual
ResultActual
ResultUnknown Learningtask
Expected
ResultActual
ResultActual
ResultUnknown Learningtask
Expected
ResultActual
ResultActual
ResultUnknown Learningtask
Customers
Distribution
RevenueCosts
Resources
Value
Proposition
Activities
Partners
Marketing
READY FOR
INVESTMENT AND
RAPID GROWTH
![Page 75: LaunchWeekend - Friday Night Slides](https://reader033.vdocuments.mx/reader033/viewer/2022061105/540adda18d7f729b0c8b4754/html5/thumbnails/75.jpg)
TONIGHT
1 SKETCH BUSINESS MODEL
2 IDENTIFY ASSUMPTIONS & UNKNOWNS
3 ORDER ASSUMPTIONS
5 PROVE THE MODEL QUALITATIVELY
4 PROVE THE MODEL WITH RESEARCH / INTERVIEWS
6 PROVE THE MODEL QUANTITATIVELY
READY FOR
INVESTMENT AND
RAPID GROWTH