launching your study of communication theory chapter 1 em griffin a first look at communication...
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LAUNCHING YOUR STUDY OF COMMUNICATION THEORY
Chapter 1Em Griffin
A First Look at Communication Theory, 7th ed.
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CLICKER QUESTION
• A THEORY IS:
• A. WHEN WE DON’T KNOW THE TRUTH• B. A FICTION• C. THE FINAL ANALYSIS OF HOW SOMETHING WORKS• D. AN EXPLANATION
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• “This is a book about theories—communication theories”(p. 2).
• What is a theory?A theory offers an explanation;An integrated system of concepts, ideas
and the relationships among them;
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What is a theory?
• Some images (metaphors):
– Theories as Nets• We work to make the mesh finer and finer
– Theories as Lenses• Theories shape our perceptions by focusing attention on some features while ignoring others;
– Theories as Maps• A guide through unfamiliar territory• Caution: “The map is not the territory.”
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WHAT IS COMMUNICATION?
• Working definition: “Communication is the relational process of creating and interpreting messages that elicit a response.”
• MESSAGES:– SYMBOLIC ACTIVITY—
• CREATION OF MESSAGS:– The communicator is making a conscious choice of
message form and substance;
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WHAT IS COMMUNICATION?• INTERPRETATION OF MESSAGES:
– “Messages do not interpret themselves.” The meaning of the message is not in the words or gestures.
• A RELATIONAL PROCESS:– Communication is a process—not a snapshot.– Relational meaning, communication affects the connections
among people• MESSAGES THAT ELICIT A RESPONSE:
– The effect of the message upon people who receive it—– Response—any cognitive, emotional, or behavioral reaction– If there is no response, there is not communication