launching your brand in greater china
TRANSCRIPT
![Page 2: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/2.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What did we start?
• We unintentionally started a luxury coffee brand in Hong
Kong
![Page 3: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/3.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What did we start?
• We started a brand from nothing without bank loans,
Chinese partners, consultants, advertising agencies etc
![Page 4: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/4.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What did we start?
• Having no capital to launch the brand taught us a lot about
what you needed and what you could do without
![Page 5: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/5.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What did we start?
• We were lucky, our brand got listed in Hong Kong’s largest
supermarket chain within 18 months
![Page 6: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/6.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What did we start?
• It’s still there. And we are expanding into other chains
and countries; bit by bit
![Page 7: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/7.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What makes us unique?
• We made it a point of duty to expose fakes, counterfeits,
disrupt the status quo and be different
![Page 8: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/8.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What makes us unique?
• We made a lot of friends…..and a lot of enemies along the way
![Page 9: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/9.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What makes us unique?
• Our friends asked us to do the same for their brands……and
we did
![Page 10: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/10.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What makes us unique?
• We became good at what we did and within 3 years, we
turned from a luxury coffee company to a brand holding
company
![Page 11: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/11.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What is our brand strategy?
• Our brand strategy is unconventional; first we list a
brand in a Hong Kong brick-and-mortar store then…….
![Page 12: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/12.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What is our brand strategy?
• We project the brand into Greater China via mobile
ecommerce while transacting in Hong Kong therefore……
![Page 13: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/13.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What is our brand strategy?
• We enjoy the protection, rule of law, low taxes, international
exposure of Hong Kong while exploiting the huge consumer market in Greater China………
![Page 14: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/14.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What is our brand strategy?
• And most importantly, we avoid currency conversion and
exchange control problems which come with dealing in
RMB
![Page 15: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/15.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What is our brand strategy?
• In addition, we learnt a few secrets on brand projection in
Hong Kong and China when we bootstrapped our first brand
with no capital
![Page 16: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/16.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What are we good at?
• Supermarket listings and developing an eye for what
works……..and what doesn’t. We do things ourselves and not
through third parties
![Page 17: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/17.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What are we good at?
• We developed the right relationships with the right supermarket buyers…..only
after working with the wrong ones
![Page 18: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/18.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What are we good at?
• We are good at NOT pretending to be an advertising or
branding company
![Page 19: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/19.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What are we good at?
• We are good at taking your product(s) and putting it into
the hands of your targeted consumer
![Page 20: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/20.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What have we done so far?
• We started in May 2012 and got our first brand listed in
December 2013
![Page 21: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/21.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What have we done so far?
• By December 2014, we listed 10 different SKUs………
![Page 22: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/22.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What have we done so far?
• ……and currently manage several international tea,
coffee, chocolate and alcohol brands
![Page 23: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/23.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What brands do we hold?
• Red Stripe beer is our biggest global brand under licence in
Greater China
![Page 24: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/24.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What brands do we hold?
• We control the Lily Kerridge Jamaica Blue Mountain coffee
brand in 67 countries
![Page 25: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/25.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What brands do we hold?
• Our holdings include an Italian coffee brand, an Indian tea brand, a South African tea
brand and a few others
![Page 26: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/26.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What can we do for you?
• If we take your brand, we will list it in Hong Kong’s largest
supermarket chain…….
![Page 27: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/27.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What can we do for you?
• If we don’t, the deal is off and shake hands parting ways as
friends
![Page 28: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/28.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What can we do for you?
• If we succeed and establish your brand in a brick-and-
mortar store…..
![Page 29: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/29.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What can we do for you?
• …..we will open an e-store on China’s WeChat; the world’s
largest messaging app
![Page 30: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/30.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What can we do for you?
• The store will have access to 468 million users and accept 4.54 billion RMB bank cards
![Page 31: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/31.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What can we do for you?
• Then we will build your brand one campaign at a time
![Page 32: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/32.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What will it cost you?
• We only ask for three things in return and we will do and pay
for the rest…..
![Page 33: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/33.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What will it cost you?
1. Exclusivity for Greater China, Macau SAR and Hong Kong
SAR for 3 years
![Page 34: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/34.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What will it cost you?
2. The right of first refusal for exclusivity in any other
ASEAN member state
![Page 35: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/35.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What will it cost you?
3. The right to purchase your product(s) at a low unit cost
![Page 36: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/36.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What next?
• Send us free samples of your products and we will pay for
the freight
![Page 37: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/37.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What next?
• We will be able to tell you within 3 weeks if we are
confident of getting it listed in a supermarket
![Page 38: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/38.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What next?
• If we are confident we can list your product, offer us the
exclusivity and take it away if we do not deliver in 6 months.
![Page 39: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/39.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What next?
• Contact us for more information
![Page 40: Launching your brand in Greater China](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55a6cfa91a28abc91c8b460b/html5/thumbnails/40.jpg)
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What next?
• Launching your brand in China is easy when we do it. GIVE US
A CALL NOW