launching the data center into the cloud

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Launching the Data Center into the Cloud (TK1695) Antonio Neri/Chris Coggrave

June 12, 2013

TS Keynote, Discover 2013

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3

Technology Services

TS Over 40,000 customer interactions a day

90+ Customers in Fortune 100

2500+ ServiceONE

partners

1000+ Converged Infrastructure

& CloudSystem implementations


Technology Services Our focus is the datacenter

• Availability of the infrastructure (“uptime”) • Evolution of the infrastructure (“transformation”)

We create industry-leading experiences around HP’s Converged Infrastructure products and solutions – Personal, proactive, simplified

We help customers better operate what they have today, and take them on the journey to Converged Cloud

As part of Enterprise Group, we enable business agility for our customers through agile and stable IT, that is built on choice, with a strong ROI


Launching the Data Center into the Cloud


The reality of today?

Today’s data center • Lack of space

• High costs

• Poor response time

• Lack of cooling

Constrained IT • 70% captive in operations and maintenance

• Business innovation throttled to 30%

30%

70%

Innovation

Operations

• Running out of power

• Unable to provide capacity

• Old facilities

• Siloed IT


The data center of the future

Efficient and effective

Modular and elastic

Shared resource pools

Real time monitoring & control Policy based

Fully service oriented Fully automated Self regulating

Green

Mature standardized processes

Fully available and resilient

Business centric

Integrated

Right sourcing

Converged


How do we get there?

Traditional data center

Converged data center


Data Center Transformation

Current State

Future State

Moving safely from current to future states requires a transformation

within the data center


Developing flexible infrastructures to support hybrid IT delivery models

The Roadmap: Data Center Transformation Journey

Dedicated

Technology focus

Project-based IT islands

Virtualized

Optimization focus

Virtualization Consolidation

Automated

Services focus

IT/business alignment Service portfolio &

catalog

Agility focus

Self-service hybrid sourcing

Dynamic, automated scalability

Business focus

IT as a business Global class, supply services internally &

externally

Service broker

Infrastructure & Operations Maturity

Cost reduction

Elastic

Service provider Standardized Optimized Service enabled

Shared

Converged Infrastructure

Public Cloud

Hybrid Cloud

Private Cloud

HP Converged Cloud


It’s no longer just about technology

Technology

People

Process

• Management tooling • Automation • Orchestration/workflow • Self service portal/catalog

• Standardisation • Service lifecycle • Usage and chargeback • Supply & demand

• Service lifecycle roles • Relationship management • Capacity management • Vendor management

Governance

• IT as a service broker • Portfolio management • Financial management • Metrics


IT Service Model IT Infrastructure Facilities

Key domains The converged data center

The method by which IT services are delivered to

the business

The IT assets needed to create

the IT services

The facilities needed to ensure the operation of

the IT assets


Physical security Buildings Power Conditioning Cabling

Facilities Tiering

Space Cooling Connectivity Power Security Availability

Servers Storage Management Network IT security Processes

IT infrastructure

Everything connected …

Security Virtualization Automation Standardization Accessibility Measurement

IT service delivery model Resource

management Service lifecycle

management Capacity

management Portal access

Payment and chargeback

Service catalogue

Availability Security


Converged Data Center

Everything connected…

Physical security Buildings Power Conditioning Cabling

Facilities Tiering

Servers Storage Management Network IT security Processes

IT infrastructure

Resource management

Service lifecycle management

Capacity management

IT service delivery model Portal access

Payment and chargeback

Service catalogue

Availability Security



A single common denominator

Workloads

• Space • Power • Cooling • Protection

• Network • Server • Storage • Software

• Insource • Outsource • Private Cloud • Public Cloud

Right source

Cost Performance

Security Availability

Right size

Capacity Efficiency

Scalability Availability Converge


IT service model

• Insourcing

• Outsourcing

• Private cloud

• Public Cloud

• Hybrid Cloud

• Managed Cloud

Which workload goes where ?

Rightsourcing


Key developments

• Cloud computing

• Resource sharing

• Process definition and automation

• Orchestration and workflow

• Service lifecycle management

• Service catalogues

• Usage and chargeback

• Self-service portals

Build on-premises

cloud services

Consume off-premises cloud services

Traditional Private cloud Managed cloud Public cloud

Manage and secure

Availability, security, performance,

compliance, cost

SLAs


Deciding what goes where

• Degree of uniqueness to company

• Mission critical

• Frequency of modification or customization

• Level of interdependency

• Uniqueness of infrastructure needs

• Uniqueness of knowledge in house

• Resistance to going external

• Level of control needed

• Security needs

• Strictness or complexity of compliancy requirements

• Degree of volatility or transiency

• Need for customization

• Percentage of employees using

• Geographic reach

Internal vs. external sourcing Outsourcing vs. cloud sourcing

Things you need to think about

• Performance

• Flexibility

• Integration

• Interoperability

• Compliance

• Data privacy

• Availability

• Security

• Impact on business

• Data location & access

• Skills

• Costs

• Network

• Recovery


IT Infrastructure

• Server

• Storage

• Networking

• Security

• Management

• Software

How do you organize around

workloads ?

Convergence


Key developments

• Standardization

• Consolidation

• Virtualization

• Shared services

• Automation

• Converged Infrastructure

…Moving from a silo to a workload centric approach…


Levels of convergence

AppSystem

CloudSystem

VirtualSystem

BladeSystem


Simplifying and Enabling the Future thru Convergence

CI System CI Management Converged Data Center

• Fully Automated – Fully Agile – Fully Seamless Data Center

• Simplify the customer experience – shifting your focus from IT to enabling the Business

CI Services

=

Foundational for: Cloud | Big Data | Software-defined Data Center

http://www.google.com/imgres?imgurl=http://1.bp.blogspot.com/-JsocufU0bas/TgpatP8HCKI/AAAAAAAAACM/ZtVaBjaca-Q/s1600/hp+image.jpg&imgrefurl=http://grahamsblog4444.blogspot.com/2011/06/hp-cloudsystem.html&usg=__tG42kdK_6iieGLAv5yasHjcIyGM=&h=720&w=960&sz=43&hl=en&start=3&zoom=1&tbnid=v6vdgRL8xAS10M:&tbnh=111&tbnw=148&ei=-frYT6n9OIGa8gT4zMCvAw&prev=/search?q=hp+cloudsystem&hl=en&gbv=2&tbm=isch&itbs=1


Discovery and dependency mapping

Understand what you have first

• Understand the IT infrastructure and inter-dependencies

• Understand communication flows across complex environments

• Generate up-to-date and fine-grained views of move groups

• Lay the foundation for on-going service management post transformation


• Maturity

• Complexity

• Risk aversion

• Culture

• Skills

• Speed

• Business alignment

• Security

• Management tools

• Capacity

• Financial

• Vendor alignment


Facilities

• Space

• Layout

• Energy

• Power

• Cooling

• Availability

• Physical Security

How do you optimize around your workloads ?

Rightsizing


Key developments

• Modular data centers

• Density zones

• Mixed cooling techniques

• Multi-tiered designs

• Data Center Infrastructure Management


Moving to a more responsive approach

• Get the data center facilities into order – better use of space, power and cooling

• Measure energy usage and focus on improving utilization

• Reorganize facilities around workload types

• Build small, build often, build for density

• Scale vertically, then horizontally

• Use free air, and reuse heat

• Create flexibility to respond to change

• Implement capacity planning to manage resource usage

• Move from long term to shorter term planning

Flexible DC

Containerised Solutions

Multi-Tier DC Design

Modular Built DC

Monolithically Built DC


• Age of facilities

• Number of facilities

• Location of facilities

• Layout

• Costs

• Refresh cycle

• Monitoring & measurement

• Current energy usage

• Efficiency

• Capacity

• Use of power & cooling

• Availability needs



Future converged data center

The whole is greater than the sum of the parts

Right Source Right Size Workloads

Converge

Manage

Moving forward

1. Think workloads

2. Understand what you have

3. Decide on core vs. context – right source

4. Get the business on side

5. Standardize & automate key processes

6. Exploit infrastructure convergence

7. Get a handle on energy consumption

8. Exploit modular design & density zones

9. Deploy DCIM tools

10. Map the steps in your journey


HP Data Center Consulting Portfolio

Data Center Consulting

Critical Facilities IT Infrastructure

Critical Facilities Services • CF Strategy • CF Design • CF Implementation • CF Assurance • CF Energy Services

IT Infrastructure Services • ITI Strategy • ITI Migration & Upgrade • ITI Consolidation & Virtualization • ITI Management & Automation • ITI Assurance • ITI Application Enablement

Cloud

Cloud Services • Cloud Strategy • Cloud Planning • Cloud Design • Cloud Implementation


Entire IT environment

Primary Service Provider

Reactive Services

Expert guidance

Assigned Account Team

Entire IT environment

Deploy, operate, and evolve Single point of accountability

Tailored to your needs

Enhanced Call Handling

Proactive Services

HP Datacenter Care


HP Converged Cloud Support

Build Cloud services

Consume Cloud services

Private Cloud Managed Cloud Public Cloud Traditional

SLAs availability, security, performance, compliance, cost

World’s 1st comprehensive hybrid cloud support- driving confidence to move workloads


Other TS Announcements at Discover

• HP Cloud Design Service

• HP Cloud-ready Networking Services

• HP CloudSystem Expert Assistance Service

• HP Proactive Care for Cloud System

• HP Cloud Security Training

• HP Datacenter Care Flexible Capacity Service

Making converged cloud real from – from design to support


HP Technology Services

Support 1.7 million SAP users in 54 countries

SAP Partner of the Year

Delivered 100,000+ SANs worldwide

Customers in 90%+ of the Fortune 100

6,000 high-availability experts

48,000 Microsoft-trained professionals

13,500 ITIL-certified professionals

7,600 network infrastructure & voice professionals

2,500+ ServiceOne partners

Highest mission-critical customer loyalty: 95%+

Designed 50 million square feet of data centers,

60+ greenfield data centers, and 60% of all LEED-certified data centers

Support available:

• 24hx7, 365 days per year

• Covering 24 time zones

• In 30+ languages

• HP presence in 180 countries

Deliver private cloud in 30 days

40,000+ CUSTOMER touchpoints daily

1,000+ Converged Infrastructure & CloudSystem implementations


HP can help you on your journey

• Comprehensive products and services

• Unique expertise – models and tools

• Experience – we’ve done it before

• Trusted partner for your journey


HP Technology Services

Must-see sessions

Session ID Title Day Time Room

BB1749 Virtual downtime: It's real and can be avoided Wed. 3:00 Palazzo J

BB3567 Big Data as an enabler of strategic services Wed 4:30 Venetian Ballroom C

BB2676 GE Capital tackles a major global data center transformation

Thurs. 9:30 Venetian Ballroom D

BB2673 The data center in 10 years: emerging trends in IT and facilities

Thurs. 11:00 Lando 4302

BB2092 The top four CIO priorities and 12 ways to help your CIO sleep better at night

Thurs. 12:30 Venetian Ballroom D

BB3547 Hampton Roads Sanitation District transforms its data centers

Thurs. 3:00 Lando 4206


Find out more

Attend these sessions

• TB2083 Master the Cloud: Best Practices for Hybrid Cloud: Build a Cloud You’re Proud of, Without Making Million Dollar Mistakes! Wed 514:45 Room 6 (Hall 4.1)

• BB2869 Master the Cloud: Where’s the money? How to write the business case for cloud Wed 5 16:00 Room 16 (Hall 4.1)

• BB2870 Master the Cloud: Decisions today for a cloud-ready future Wed 5 17:00 Room 6 (Hall 4.1)

Visit these demos

• Check out the 5 customer Use Cases in the Cloud Zone

After the event

• Watch replays of HP Discover at: www.hp.com/go/discover

• Contact your sales rep

• Visit the website: hp.com/go/cloud

• Follow us on Twitter at: @HPCloudSystem

Your feedback is important to us. Please take a few minutes to complete the session survey.

Data Center

Transformation Workshops

Bassano 2709

http://www.hp.com/go/discover


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