Launching offer for iPad

Le Nouvel Observateur & Challenges settle on the iPad

Starting the 28th of May, let’s find our magazines on this new device

Le Nouvel Observateur & Challenges settle on the iPad

A double access to these titles to reach « iPad users » :

• access through Zinio from the 28th of May

• an application available on the AppStore starting from the 12th of June

Key information about Zinio

Top 10 Top 10 in “news”

applications downloading ranking (including free applications from magazines )

20% 20% of Ipad owners have

downloaded the Zinio application

15x 15x average visits each week

Source : Zinio US

Advertising on iPad

63% 63% of the readers find that

ads in digital magazines are more useful and “practical” than in other electronic medias.

Sources: Harrison Group Study, 2009 & Smarter Media Study, 2010

Your brand associated to the launching

With your logo on the cover & an exclusive double video page

Format QuickTime “.move” & mp4 (has to be technically approved). 15 mega max.

LOGO

Your campaignclickable, & in video

Double access to your campaign :• through the clickable logo on cover• automatic insert : the double page fits just after the cover & before arriving to contents

Your clickable logo, linked to a double animated video page

Automatic launching of the video

Exclusive presence

1 month 20 K€ net / space

1 month15 K€ net / space

Le Nouvel Observateur + Challenges 30 K€ net / space