launching notice fire head april 2016 - s. t. dupont · pens leather goods ... −to protect the...
TRANSCRIPT
LAUNCHING NOTICE
FIRE HEAD APRIL 2016
OBJECTIVES
• Support the catalogue with a strong & transversal thematic to reinforce our position of a global brand :
Lighters Pens Leather goods Belts Accessories
• Highlight 2 exceptional know hows :
Master goldsmith Master trunk maker
CREATION OF A NEW ICONIC PATTERN
F i r e H e a d D i a m o n d h e a d
Source : Universal symbol of 4 elements
Triangle = universal symbol of Fire
FIRE HEAD DESIGN INSPIRATION
FIRE HEAD DESIGN INSPIRATION
FIRE HEAD : EXCEPTIONAL MASTER GOLDSMITH KNOW HOW
• New engraving technic combining precision & technology : − 6 triangular facets − Impressive depth goldsmith bringing more lightness, more richness
• Hand-polished and plated with precious gold or palladium finishes
• 2 times longer to manufacture compared to Diamond Head
SOM Jan 25-26 2016
FIRE HEAD COLLECTION
SOM Jan 25-26 2016
LIGNE 2 LIGHTER FIRE HEAD
Engraved S.T. Dupont logo on the top of lighter
Ligne 2 Gold finishes
016433 700 €
Ligne 2 palladium & black chinese
lacquer 016746 850 €
Ligne 2 palladium finishes
016623 700 €
LINE D PENS FIRE HEAD
Ligne D 410703
FP – 600€ 14K solid gold nib
Ligne D 412703
RB – 470€
Ligne D 415703
BP – 430€
Fire head pattern engraved
Palladium finishes
S.T.Dupont logo engraved
LINE D PENS FIRE HEAD
Ligne D 410704
FP – 600€ 14K solid gold Nib
Ligne D 412704
RB – 470€
Ligne D 415704
BP – 430€
black chinese lacquer
Fire head pattern engraved
Palladium finishes
S.T.Dupont logo engraved
LIBERTE FIRE HEAD
Pearly Blue lacquer
Palladium finishes
Fire head pattern engraved
Engraved S.T. Dupont logo on the ring of pens
Ball point 465017
BP 330€
Roller ball 462017
RB 370€
ACCESSORIES FIRE HEAD
Made in France Palladium finishes
inox
Made in France Palladium finishes
New round shape 17 mm diameter
Key rings 3056 110€
Cufflinks round 5723 210€
Cufflinks label 5521 210€
FIRE HEAD GODLSMITH BELT BUCKLE
Fire head pattern engraved
Palladium finishes
Engraved S.T. Dupont or D logo
30 mm width, 110cm length, adjustable strap
Reversible black and brown smooth leather strap
black and brown loop with S.T. Dupont embossed
BELTS FIRE HEAD
Line ref Description French RSP
Made in buckle
Made in Strap
Made in Total
Packaging
BELTS D LINE BUSINESS 8010120 New fire head box 30 mm 220 € Italy Italy Italy Standard
BELTS D LINE BUSINESS 8000120 New fire head box 30 mm
Open 220 € Italy Italy Italy Standard
8010120 8000120
FIRE HEAD : MASTER TRUNK MAKER KNOW HOW
• Mastery of skills since 1872 • Hand made embossing of this Fire Head exceptional pattern • Perfect combination between technology & leather constraints
(heat, pressure and time pressure)
FIRE HEAD : INNOVATION
• Innovation with this special edition on LG collection
• RFID PROTECTION prevents unauthorized access to card datas - [RFID = Radio Frequency Identification]
FIRE HEAD : INNOVATION
• RFID PROTECTION : − To protect the personal datas, ST Dupont decided to equip some small
leather goods items with an antitheft protection system.
− This RFID protection protects the data encoded on credit cards, ID cards and passport in making a barrier to hacking system.
• RFID protection available inside the lining of the wallet
− Metallic barrier hiden inside the lining − Specific grey color developed for each credit card slot − Credit card inside each product to explain the benefits
FIRE HEAD SMALL LEATHER GOODS
Embossed Fire head pattern
Black lacquer logo D
Blue White Red stitching recalls the French Identity
Micro fiber blue lining inside
RFID lining + specific grey nylon
Hot stamped S.T. Dupont script
FIRE HEAD SMALL LEATHER GOODS
(black, brown, navy blue, green) 180090, 180091, 180092, 180093
Billfold 6CC : 6 credit card slots equipped with RFID protection 1 compartment for bank notes 2 pockets for papers 8,5 x 11 cm – made in Spain – packaging standard
180094
Zippered long wallet 8CC : Long wallet with all around zip closure, 8 credit card holder slots equipped with RFID protection 3 big compartments for papers, 2 more slots 1 zippered compartment for coins, 20 x 9,5 cm – made in Spain – packaging standard
180095
Simple pen case holder : 1 compartment for 1 pen 16 x 3,5 x 2 cm - made in Spain – packaging standard
180096
Lighter case : 1 compartment for Line 2, Line 2 torch, Line 8, Maxijet or Minijet lighter 7 x 4,5 x 1,5 cm - made in Spain – packaging standard
LEATHER GOODS FIRE HEAD
Line ref Description French RSP
D LINE SLG 180095 Simple pen case fire head black 125 €
D LINE SLG 180096 Line 2 lighter case fire head black 135 €
D LINE SLG 180090 Billfold 6 cc fire head black 230 €
D LINE SLG 180091 Billfold 6 cc fire head brown 230 €
D LINE SLG 180092 Billfold 6 cc fire head blue 230 €
D LINE SLG 180093 Billfold 6 cc fire head green 230 €
D LINE SLG 180094 Zippered vertical zip fire head black 375 €
180090 180092
180093 180094 180095 180096
180091
FIRE HEAD BELTS
Fire head pattern embossed Smooth leather lining in the matching colour, non reversible
Palladium finishes
Blue White Red stitching recalls the French Identity
Engraved S.T. Dupont logo
35 mm width, 110cm length, adjustable strap
LINE D BELTS
One loop
BELTS FIRE HEAD
Line ref Description French RSP
Made in buckle
Made in Strap
Made in Total
Packaging
EURO BELT 35 8210798 Euro belt 35mm fire head black 220 € France Italy France Standard
EURO BELT 35 8210801 Euro belt 35mm fire head brown 220 € France Italy France Standard
EURO BELT 35 8210799 Euro belt 35mm fire head blue 220 € France Italy France Standard
EURO BELT 35 8210800 Euro belt 35mm fire head green 220 € France Italy France Standard
8210798 8210800
8210801 8210799