launching and leading social media
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@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal @adriandparker
#ElevateSocial
Adrian D. Adrian D.
ParkerParker
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@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal
June 7, 2010
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@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal
June 7, 2010June 24, 2010
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@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal
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@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal @adriandparke@adriandparke
rr
#ElevateSoci#ElevateSocialal
Community Manager1. COACH
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@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal @adriandparke@adriandparke
rr
#ElevateSoci#ElevateSocialal
Evangelist2. EDUCATOR
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@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal @adriandparke@adriandparke
rr
#ElevateSoci#ElevateSocialal
External Advocacy3. INTERNAL ALIGNMENT
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@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal @adriandparke@adriandparke
rr
#ElevateSoci#ElevateSocialal
Test & Learn4. PROVE & DO
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@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal @adriandparke@adriandparke
rr
#ElevateSoci#ElevateSocialal
Brand Program5. BUSINESS PRACTICE
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@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal @adriandparke@adriandparke
rr
#ElevateSoci#ElevateSocialal
Mobile as 3rd Screen6. MOBILE AS 1st SCREEN
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@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal @adriandparke@adriandparke
rr
#ElevateSoci#ElevateSocialal
Policy7. PROTECTION
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@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal @adriandparke@adriandparke
rr
#ElevateSoci#ElevateSocialal
1.1. If they know the cost, prove the If they know the cost, prove the
worth.worth.
2.2. Give teams permission to failGive teams permission to fail
3.3. Leadership is plural. Vision is Leadership is plural. Vision is
singularsingular
4.4. Return On ImpactReturn On Impact
5.5. Ordinary doing the extraordinaryOrdinary doing the extraordinary
6.6. Mobile 1Mobile 1stst
7.7. Keep your enemies closeKeep your enemies close
Progress over Progress over perfectionperfection
@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal
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@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal @adriandparke@adriandparke
rr
#ElevateSoci#ElevateSocialal @adriandparke@adriandparke
rr
#ElevateSoci#ElevateSocialal
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@adriandparke@adriandparkerr
#ElevateSoci#ElevateSocialal
@adriandparker
#ElevateSocial
THANK THANK YOUYOU