#Startup Ladies. Challenges & Success stories.

Skwibl

things to expect when building a tech startup

Tatiana ProtasovaCEO, Skwibl

#Startup Ladies

Our story

How Skwibl started

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The problem

Communication:

Me in Budapest for 2 years

Boyfriend in Kyiv

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The solution

Newly emerged

open source technology

for real-time communication (RTC)

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The MVP was born

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The MVP was born

Shared:

simple gaming

movie viewing

canvas

album

chat room

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What next?

Accelerators and incubators

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EastLabs. Initial funding of $20K, 15%

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Mentorship

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The pivot

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Eternal struggle

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Pitfalls of a tech-intensive startup

Startups = customer development + quick iterations

Tech intensive startups require more time to iterate

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Australia: 20K, 8%

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The support

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Our stepping stone: funding

Raised funding in Australia...conditional on a return visa

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CRDF Global Travel Grant

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Options

1. Australia - didn’t issue a return visa

2. US - endless possibilities, but if the team is physically there

3. Ukraine - war decreased the options

4. Continue on our own

But for you the options vary.

#Startup Ladies

A beginner's guide to startups

Building your brand and fundraising

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Where do you start?

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Problem

What is the problem you relate to?

What is the solution you can come up with?

Simplify!

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Strategy

Build your business model early.

How will you monetize it?

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Free hosting

As a startup you can benefit from a bunch of free bonuses.

Hosting: Microsoft Azure, Amazon - free for 3 year.

Want more free stuff?

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Register at f6s.com

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Build up your media profile

Local and global

1. Define the topics relevant to your startup that interest

reporters

2. Create a media list with the reporters that write about

these topics

3. Google/guess their emails

4. Pitch.

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Fundraising or not?

1. On your own - work on your startup in your free time

2. Find an accelerator in EU/US/AU

3. Raise angel funding

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Money (and more) to help you start

1. Build your profiles at f6s.com and angel.co.

2. Contact possible investors, accelerators and funds

through these platforms

Just a few clicks, and you’ve applied.

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Helpful reading

Convertible note

Equity deals

Valuation

DCF

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What collateral will you need?

Pitch deck - a presentation of your business (you will need

two: the one you will send out and the one you will pitch in

person)

Executive summary - 1 to 3 pages document with key

information about your business

Investor deck is essentially a presentation of your business concept.

You will be able to send out to possible investors or partners, accelerators and use to pitch your

business at investment conferences and meetings.

Your investor deck should include:

1) Elevator Pitch & Story

2) Momentum, Traction, Expertise: Your key numbers

3) Market size & your customer base

4) Problem & Current Solutions: What need do you fill? Other solutions

5) Product or Service: Your solution

6) Business Model: Key Revenue Streams

7) Market Approach & Strategy: How you grow your business

8) Team & Key Stakeholders (Investors, Advisors)

9) Financials

10)Competition

11)Investment: Your ‘Ask’ for funding, Basic use of funds

Pitch/Investor deck

Allows you to approach busy angel investor, VCs, as well

as business accelerators in the country of your choice.

Executive summary is a one page summary of your

business, that includes:

● Your business pitch

● Information about the founders, your experience and

qualifications

● Market overview

● Channels to reach customers and partners

● Your exit strategy

It is also advised to have your product summary with

snapshots and your press coverage on the next pages of

the document.

Executive Summary

Sample Executive Summary

Executive summary

#Startup Ladies

Go abroad. Why?

• Good push for your business

• Connections that will help you go global

• Amazing experience to guide you

• Represent your country.

#Startup Ladies

Thank you

@skwibl

google.com/+TatianaProtasova

skwibl.com

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