Launching a Center for Consumer Health Informatics Research

Kevin A. Clauson, PharmD

People Information

Technology

Informatics

Bu

ild

ing

Co

re C

om

pet

enci

es i

n

Ph

arm

acy

In

form

ati

cs,

20

10.

Field that studies and incorporates patient preferences, behaviors,

tools, and technologies in order to help inform their decision making

and manage their health

Consumer Health Informatics

Adapted from www.amia.org

Everyone is tackling medical informatics (but not the consumer-focused specialty)

NOVA SOUTHEASTERN UNIVERSITY COLLEGE OF PHARMACY

FOUNDATIONS OF

CENTER FOR CONSUMER HEALTH INFORMATICS RESEARCH (CCHIR)

CO

NS

UM

ER

H

EA

LT

H

ME

DIC

INE

S

INF

OR

MA

TIO

N

PU

BL

IC

HE

AL

TH

How do the goals of the Center fit together?

SERVICE

EDUCATION

TRAINING

RESEARCH

CONSUMER HEALTH

INFORMATICS

Consumer Health Informatics Dr. Clauson

60% of e-patients said health information found

online affected their treatment decisions

Treatment #1 Treatment #3

So

urc

e: P

ew

In

tern

et &

Am

erican

Life

Pro

ject,

200

9.

eHealth Literacy Lily

Model

J Med Internet Res 2006;8(2):e9.

J Med Internet Res 2006;8(4):e27.

eHEALS Health literacy scale

Medicines Information

Journal of Medical Marketing 2008;8:311-8.

Journal of Direct, Data and Digital Marketing Practice 2008;9:231-44.

Dr. Fass

Pharmacovigilance 2.0 to detect atypical events

Web-based method to mine patient views on prescription drug abuse issues

J Affect Disord 2011;130(1-2):290-3.

Public Health Informatics

Application “in areas of public health (surveillance,

reporting, and health promotion)”

Building Core Competencies in Pharmacy Informatics, 2010.

Dr. Garcia

Population-level data aggregation

Example intersection of three foci

Consumer health

Public health

Medicines information

Mobile Health

mHealth is the use of mobile devices and global networks to deliver health

services and information

82% of American

adults have a cell phone*

*Range: 57% (65+) to 90% (18-29) Pew Cell Phones and American Adults 2010

Owns

Does not own

87% of blacks and Hispanics

own a cell phone*

P

ew I

nte

rnet

Mo

bil

e A

cces

s 2

010

*Compared to 80% of whites

Hispanics use their phone to go online and to text more frequently than any other

group*

P

ew I

nte

rnet

Mo

bil

e A

cces

s 2

010

*English-speaking Hispanics

Consumers would most prefer to receive a medication reminder via:

0 20 40 60 80 100

41.1

20.3

19.5

15.2

2.5

1.3 Phone call

Buzzing drugvial

Email

Phone alarm

App

Textmessage/SMS

Source: Consumer Health Information Corporation, April 2011 (n=395)

Percent

Mobile is going to be the real GAMECHANGER

Opportunities down the road

Selected current and in-process studies

CENTER FOR CONSUMER HEALTH INFORMATICS RESEARCH

SMS in HIV

Dr. Alkhateeb

Dr. Ayala

Dr. Clauson

Dr. Eckardt

Dr. Sherman

mHealth & Participatory

Medicine

Dr. Alvarez

Dr. Clauson

Mr. Kchao/Ms. Lewis

Dr. Pandya

Dr. Perez

Dr. Singh-Franco

Texting in Diabetes

Dr. Clauson

Dr. Elrod

Dr. Garcia

Ms. Masmouei

Dr. Sherman

Wiki Meds Readability

Dr. Clauson

Dr. Miles

Dr. Pelcher

Medicines Information Survey

Dr. Clauson

Dr. Fass

Dr. Carvajal

Social Media in Pharmacy

Education

Dr. Clauson

Dr. Joseph

Dr. Singh-Franco

Dr. Sircar

Dr. Wolowich

Silver Surfer

Dr. Caballero

Dr. Clauson

Dr. Jacobs

Mr. Jacob

Pharmacovigilance

Dr. Clauson

Dr. Fass

Dr. Holness

Dr. Seamon

Wireless Assisted Living

One way to help manage the approaching storm of an increasingly aging population

Consumer Health Informatics Fellowship

Consumer Health Informatics & Web 2.0 in Healthcare elective

Course began in 2009 at NSU

2nd offering in COP 4th offering in COM MSBI Program

Thank you for your time!

Images

• http://flux.fm/sites/default/files/images/frontpage/152294main_Launch-lg.jpg

• http://vimeo.com/14032810

• http://www.amia.org/programs/working-groups/programs/consumer-health-informatics

• http://thegazette.com/wp-content/uploads/2011/07/malloy.jpg

• http://asthmapolis.com/

• http://www.who.int/goe/en/

• http://leomessiofficial.com/wp-content/uploads/2011/04/leo_messi_wallpaper4.jpg

• http://www.pmhh.com/files/image/other/pharmacy(1).jpg

• http://www.wikipedia.org/

Images

• http://www.writeonresults.com/Images/Samples/KraftEnvelope.gif

• http://www.manhattan.lib.ks.us/images/meetingrooms/techclassroom.jpg

• http://bit.ly/nLvzqt

• http://www.crtutor.com/wp-content/uploads/2010/03/pharmacovigilance1.jpg

• http://savemeadowbank.files.wordpress.com/2008/03/save-meadowbank-meeting3-hands-up.jpg?w=549&h=275

Unreferenced presentation images are licensed for use

CCHIRinfo@nova.edu http://pharmacy.nova.edu/CCHIR/