1. Colorado Native SpyderLynk SnapTags
Launching a Brand in Your Backyard
Building Brand Power and Loyalty through the Marriage of Grassroots and High Tech Marketing
DMA 2011

2. Nicole SkoggCEO & FounderSpyderLynk
Glenn Knippenberg
President & Co-Founder
AC Golden Brewing Company

3. 30-barrel brewery
Located in the middle of the Coors Brewery

4. Colorado Native is born, brewed and shared locally

5. Word of mouth was used to drive SnapTag activation

6.

7. Colorado Natives packaging and marketing materials become interactive marketing tools

8. Colorado Natives target consumer wants to discover..not be marketed to.

9. SnapTags enabled:

• Activation of a consumer experience where ever a brand impression was delivered; often while the consumer was experiencing the beer itself
• 10. The ability for Colorado Native to build and engage a community in sustaining direct marketing efforts