Launch Pad Communications PowerPoint

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1. Title Page 2. (embed video) 3. Launch Pad Communications Erica Binns Ciara Bujanos Meredith Clampitt Abbey McLaughlin Megan Sayler Allie Wallace Liz Yardley May 6, 2010 4. Coalition for Space Exploration Challenges Environment Recommendations 5. Research Low comprehension in STEM subjects 1/3 of 4th graders and 1/5 of 8th graders cant perform basic math computations - National Center for Education Statistics 6. Research Lack of knowledge and interest in STEM-related careers 1/2 of students surveyed would be unhappy with a career in math or science -Marion Kauffman Foundation, 2007 Science doesnt matter unless you want to be a doctor, or something like that. Suburban student - Marion Kauffman Foundation, 2007 7. Research When I told my friends my major they were like, An engineer? Do you like work on trains? People dont know that engineers literally design everything. - Travis, engineering and business administration major Kids dont realize how important STEM subjects are for the future of society. If students were more knowledgeable or educated about the fields, then interst would rise. - Debbie Hays, 5th grade teacher 8. Research Learning concepts with hands-on activities and real life experiences are most effective The best method for teaching students science is activity-based learning. - Jeff Rosenblatt, Director of Science City The idea of touching things and physically having the material in their hands is better than busy paperwork or math problems. -Maggie Bohlin, middle school teacher 9. Research Positive parental influence is beneficial 81% of students surveyed believe their parents have influenced their interest in school I used to get bad grades all the time. Finally, my Dad said to me, Son your education is the only thing I can give you that no one can take away from you. Then, something in me snapped and now Im a double major. - Travis, engineering and business administrations major 10. Social Media Use 11. Most Watched TV Channels 12. Research Space exploration is still exciting, but why? 94% of former Space Camp participants are interested in space exploration and 96% admire astronauts Id give my left arm to be an astronaut, and if not then at least work in the field. - College student With our country in trillions of dollars worth of debt, I think space is that last thing we need to be spending money on. But, I do think it is cool. -Travis, engineering and business administration major 13. SWOTAnalysis 14. Strengths NASAs well-established space program People are still excited about space U.S. school system provides high qualitySTEM employees Hands-on STEM education is effective 15. Weaknesses Been there, done that mentalitySpace is not prominent in grade school courseworkLack of media exposureU.S. education system does not provide enough STEM employees Little public awareness about STEM 16. Opportunities Ability to reframe NASA history for youthPotential budget increase from government New media provides easy access to target audiencesPublic/private corporation coordination NASAs planned missions under President Obama 17. Threats STEM careers abound outside of the space exploration field U.S. schools are taken advantage of by international students Parental involvement in education Lack of media exposure for space initiatives 18. Key Publics Primary Students between 3rd and 10th grades Teachers U.S. taxpayers Social media users Intervening Media Involved parents Coalition members The Discovery Channel 19. Goals To encourage American youth to pursue careers in STEM-related fields including the aerospace industry. 2. To increase public interest and support for an ongoing United States space exploration program. 20. STEMulate America 21. Goal One Objectives Create awareness of STEM-related careers 22. Geek Week Poster 23. Geek Week Programs 24. Goal One Objectives Create a mobile learning bus 25. DiscoveryVoyager 26. Discovery VoyagerTour Cities 27. Media Kit 28. Website 29. New York City Sept. 12 to Sept. 16, 2011 Satellite Media Tour Chicago Jan. 12 to Jan. 13, 2011 Los Angeles May 14 to May 18, 2011 30. Educate the public about everyday technologies from space Goal Two Objectives 31. Where would you be without space? 35. Increase public interest and support for the Coalition for Space Exploration Goal Two Objectives 36. Social Media Initiatives 37. Facebook Fan Page 38. Facebook Analytics 39. Facebook Ad 40. Total Campaign Budget $99,726.90 41. Thank you!