Spring Summer 2010/2011 Design Brief

Sex & Skin

The Sun is shining, the beach’s are packed and the holiday season is here... Now its your turn to design for those beach babes.

Launch Initiative is excited to offer its Designer Member’s only a one off offer to get the ball rolling. Over the Xmas and New Year break, you will have the opportunity to get designing for our first official Womenswear Spring Summer 2010/2011 collection.

Launch is getting raunchy for the sunny season, with our Spring Summer 2010/2011 collection to be themed...

“Sex & Skin”

The Theme

Our signature style at Launch, is what we call ‘Urban Career’.

We want your designs to fit across day wear and night wear, so buyers can get maximum wear out of your creations!

The idea of ‘Urban Career’ is Career Wear meets Street Wear.

So think anywhere from Country Road to Sass & Bide.

Signature Style

What’s Hot

Short ShortsBoy shorts, loose shorts, short shorts, high-rise shorts are here for Summer!

The Future Warrior ThemeMilitary fashion evolves! A combination of the military fashion trend and the tribal fashion trend.Think; Metal plating, Tunics; especially in leather, Chain-mail inspired detailing, Tribal inspired motifs

High Dress SplitsTo reveal that extra cheeky bit of skin for Summer!

Jumpsuits and PlaysuitsWhether its a jumpsuit for the evening, an office ready playsuit, or an all in one for the beach. Jumpsuits and playsuits are back as usual.

Patterned and Printed PantsBrighten up a dull outfit with a funky printed pant

See through and Sheer fabricsA symmetrical lines, cut out patterns, see through and sheer fabrics are in for this Summer

Boyfriend BlazersContinue to be a wardrobe essential...

What’s Hot

Colourways

The Girls at Launch Love

The Boys at Launch Love

To Submit

To submit your designs simply download the submission kit from the resources section on the website. Once you have filled out the template, log onto the web, and submit your design.

It is just that easy!

The template must be in JPG, GIF, PNG, PDF, EPS, TIFF, Adobe Illustrator, Adobe Photoshop formats.

You can submit as many designs as you like to increase your chances of winning.

Closing Date: 14th February 2010

The Reward

Launch Initiative will manufacture your design and distribute it for sale to top retail outlets, complete with your name on the label, and a swing tag all about you.

The designer remains in complete control of their design and receives a 10% royalty from the sale. The same as a professional designer.

The designer will always own the submitted design, you simply license the design to Launch Initative for a short period of time.

The Reward What is Launch Initiative

The team at Launch Initiative know how hard it is to break into the fashion industry. Funding, mass manufacturing, press and stockists are often impossible to find. This is why Launch Initiative offers a variety of opportunities for designers at different stages in their career.

Whether you are just starting out and looking for a way into the fashion industry, or you have an established label, looking for an outlet or agent to get your stuff in the stores, Launch Initiative has a way to help.

Launch Initiative aims to nurture and assist Fashion Designers in any way they can. Through our Designer Membership we are not only opening up, but we are breaking down the door for you to achieve in the illustrious world of fashion.

www.launchinfashion.com info@launchinfashion.com+61 2 8014 8460

Unit 10, 34-36 Ralph St, Alexandria, Sydney, NSW, Australia, 2015