launch an effective tactical campaign for tourism … an... · covid-19 –habit & routine...

LAUNCH AN EFFECTIVE TACTICAL CAMPAIGN FOR TOURISM BUSINESS DURING COVID-19 CRISIS

HISHAM YUSOF (ADVENTURE360)

adventure360.com.my

CONTENT

Introduction

Marketing vs Sales For Tourism Business

Marketing Strategy / Plan – Online vs Offline, Budget

Strategic Marketing vs. Tactical Marketing / Branding?

What is A Marketing Campaign? When to Launch?

What Happened to Our Daily Routine during COVID-19 Crisis / 2 weeks Movement Control Order

Unique Selling Proposition (USP)

Internet Usage & Penetration

Tactical Marketing Tools – Which One is Effective?

Posters vs Square / Video / Ads / Whatsapp / Telegram / Email Marketing / Youtube / Instagram / LinkedIN / Podcast

E-commerce Platform / Website / Sales Closure

Copywriting / Content

Conclusions

Downloads

19/3/2020 WEBINAR: LAUNCH AN EFFECTIVE TACTICAL CAMPAIGN FOR TOURISM BUSINESS

INTRODUCTION

Name: Hisham Yusof

Organization: Adventure360 Tours Sdn Bhd

Duration in Tourism Business: 9 years

Area: Adventure & Culture

Association: MITA, MATTA & ATTA

This presentation: Launching An Effective Tactical Marketing &

Sales Campaign for Tourism Business During COVID-19 Crisis


MARKETING vs SALES

Marketing : Core / Main Activity before we make any sales

Identify Market and What Are We Marketing / Selling For

Have a Plan / Strategy (Don’t waste money)

Different set of skills and methods / Conversions factor

Fail to Plan is Planning To Fail


MARKETING STRATEGY / PLAN

What is a marketing plan / strategy?

Which activity should we focus on – offline or online? Budget

Understanding Marketing 8Ps

Product / Price / Promotion / Place / Processes / Physical Evidence /

People / Partners

Mckinsey 7S Framework

Marketing Model AIDA

The Ansoff Matrix

The BCG Matrix

Marketing Budget


STRATEGIC VS TACTICAL MARKETING

Strategic Marketing – set the direction of the marketing activity,

long term, use different models and market understanding

Tactical Marketing – detail activity and tools to achieve marketing

plan, measure the outcome


MARKETING CAMPAIGN

A Campaign we launch to achieve marketing objective – sales!

Must be measured and evaluated for improvement

Analytics / Insights / Performance measurement


COVID-19 – HABIT & ROUTINE

Pandemic / Worldwide crisis

Reduce the travel buying tendency but eventually people will

travel for business or leisure

Its time to search / learn / plan and survey

Change of daily routine – spend more time online

As Buyer, will compare what sellers are selling

As Seller, find the buyer, do marketing


UNIQUE SELLING PROPOSITION (USP)

Everybody selling the same products? Travel.

What is our unique selling point / proposition?


INTERNET USAGE & PENETRATION

Land broadband vs Telco Internet?

PC / Laptop vs Mobile / Smartphone?


Ource: Business Insider

INTERNET USAGE & PENETRATION

Internet usage in 18 hours per day


Ource: Wall Street

Journal

TACTICAL MARKETING TOOLS

OFFLINE – What, where, when and how?

ONLINE – What tools we can use to market our products and

make sales?



Graphics – Posters / Square – Where, when and how?

Videos – How to make videos and platforms to market?

Podcast – Recorded audio (ala2 dj radio)

Article – Blog / Write up – Why? SEO / Ranking

Email – When to send email and what content?

Social Network – FB (Personal & pages) / IG / TikTok / LinkedIN /

Twitter / Telegram / Wechat / Line / Snapchat

Website – Information or closing sales? Final direction of our

marketing

CTA



Graphics – Online guidelines


Video – Latest trend,that’s why Youtube Channel and TikTok is

gaining popularity

How to create stunning video?

Where to host?

How to promote?



Podcast – Recorded audio

How to record? What topic to discuss?

Sample :

https://open.spotify.com/episode/2hmS0I9FNLDwmt9RvfPH98?si

=b2HqbC3MRWCUhEMYKvk36g


https://open.spotify.com/episode/2hmS0I9FNLDwmt9RvfPH98?si=b2HqbC3MRWCUhEMYKvk36g


Email Marketing – Plain text / HTML

Promotion / Newsletter / News Update / Destination Marketing

Avoid Spam Email

When to send?

Where to get your database of email?

Landing pages to collect email database



Website – provide information or sales platform?

Mobile friendly?

Platform – Experience Host / Free Hosting


E-commerce?


Copywriting

Content


CONCLUSIONS

Understand what we are marketing & selling, our target audience

MIT – Mentor (Teacher) / Ilmu (Knowledge) / Tindakan (Actions)

Different tactical tools to achieve different marketing campaign

Be creative and have fun in our marketing campaign.

Be Pro-Active, be a an effective marketeer.


DOWNLOADS

FREE Available notes on Digital Marketing

Link: https://form.jotform.me/200778486473467

QR Code:

Whatsapp: 010.434.6865

http://wa.me/60104346865?text=DOWNLOADS

Email: [email protected]


https://form.jotform.me/200778486473467

http://wa.me/60104346865?text=DOWNLOADS

mailto:[email protected]

HISHAM YUSOF (ADVENTURE360)

WHATSAPP: 010-4346865 / EMAIL: [email protected]

THANK YOU

launch an effective tactical campaign for tourism … an... · covid-19 –habit & routine...

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