latinum_impremedia_hispanic men sports

The human brain is the

center of the human

nervous system.

It weight about 3 pounds

and includes 80 to 120

billion nerve cells.

The frontal lobes,are

associated with (and I

love this term) the

executive functions such

as self-control, planning,

reasoning, and abstract

thought.

The right side of the

brain controls your

artistic and creative

impulses while the left

is all about logic and

analytics.

men always have

women on their mind

even the comedian

Robin Williams

%

Hispanic

Men

Non-

Hispanic

Men

Spanish

Language

Dominant

Hispanic Men

new movie in a movie theater 58.7 57.7 51.4

any professional sports event 42.7 45.9 37.7

visited casino 34.8 36.1 30.7

zoo 29.4 24.8 30.2

any Disney theme park 16.0 10.4 15.2

any Six Flags theme park 10.0 13.6 8.6

live theatre 10.3 18.7 7.7

art museum 10.0 13.6 8.6

any paid ticket music concert 9.7 11.6 8.5

any Universal Studios theme park 8.4 3.9 8.7

circus 8.1 3.8 10.3

comedy club 6.1 7.6 3.6

Source: Scarborough Multi-Market Study 2011 R2

%

Hispanic

Men

Non-Hispanic

Men

Spanish Language

Dominant

Hispanic Men

major league baseball 25.4 28.2 20.7

pro football 15.6 19.4 10.8

pro basketball 13.4 11.9 11.0

Mexican league soccer 8.9 0.8 12.3

major league soccer 8.0 2.8 9.3

pro hockey 6.9 10.0 4.7

pro boxing 6.1 2.4 6.8 European soccer 4.8 1.8 5.9

extreme action sports 3.7 2.3 3.2

NASCAR 3.5 5.1 2.3

bull riding 3.1 2.2 2.9

horse racing 2.7 4.5 2.1

men’s pro tennis 2.1 2.3 1.6

men’s pro golf 2.1 5.1 1.3

IndyCar 1.8 2.1 1.5


Hispanic Men are

more likely to Attended

A Mexican League

Soccer Than

Non-Hispanic Men In

Past 12 Months


Major League Soccer 186%

European Soccer 167%

Pro Boxing 154%

Extreme Action Sports 61%

Bull Riding 41%

Pro Basketball 13%

Baseball Team’s

Home DMA % Hispanic Men % Non-Hispanic Men

Miami Marlins 54.3 45.7

Los Angeles Dodgers 52.6 47.4

Los Angeles Angels of Anaheim 29.9 70.1

Houston Astros 22.9 77.1

Oakland A's 18.8 81.2

New York Mets 18.7 81.3

Chicago White Sox 18.0 82.0

Chicago Cubs 15.9 84.1

New York Yankees 15.6 84.4

Texas Rangers 15.0 85.0

San Francisco Giants 12.2 87.8


%

Hispanic

Men

Non-Hispanic

Men

Spanish Language

Dominant

Hispanic Men

jogging-running 36.5 25.6 36.3

swimming 26.3 33.2 20.3

soccer 23.3 7.1 31.0

basketball 21.3 17.1 18.6

bicycling 21.2 27.4 16.9

bowling 16.8 22.5 11.6

football 13.5 12.4 10.3

softball-baseball 11.1 9.9 9.4

golf 8.2 20.7 4.2

tennis 5.1 6.8 4.3


% Shopped

Hispanic

Men

Non-

Hispanic

Men

Spanish Language

Dominant

Hispanic Men

Department store(past 3 months) 94.9 95.2 94.2

Clothing store(3 months) 83.7 77.0 83.8

Hardware/paint/garden store(12 months) 69.3 79.9 65.6

Audio/video store(12 months) 66.6 62.2 66.1

Home accessory store(3 months) 55.5 58.5 51.9

Computer hardware/software store(12 months) 52.6 56.8 48.3

Furniture/mattress store(12 months) 52.2 49.9 50.2

Sporting goods store(3 months) 52.1 52.0 48.5 Music/video store(3 months) 51.6 51.1 44.8

Bookstore(3 months) 48.4 53.4 43.3

Office supply store(3 months) 46.0 52.3 41.4

Toy store(3 months) 37.7 29.2 35.4

Pet supply store(3 months) 35.3 39.5 28.7

Large appliance store(12 months) 30.8 30.0 31.4

Carpet/floor covering stores(12 months) 24.5 23.6 23.9

Dry cleaner(3 months) 10.8 17.4 8.0

Jewelry store(3 months) 6.3 8.7 4.8


% Bought Past 12 Months

Hispanic

Men

Non-

Hispanic

Men

Spanish Language

Dominant

Hispanic Men

Items bought

Men’s casual clothes 42.7 47.4 38.4

Athletic shoes 41.4 39.6 37.0

Men’s shoes 40.0 38.4 36.2

Other athletic clothing 21.3 20.5 17.8

Men’s business clothing 15.7 18.9 13.0

Any sports apparel with team logos 35.6 33.8 32.6


%

Hispanic

Men

Non-Hispanic

Men

Spanish

Language

Dominant

Hispanic Men

Regular soft drinks 67.0 55.3 70.1

Bottled water 48.3 41.1 47.2

100% fruit juice 47.5 42.1 47.7

Sports drinks 40.8 25.4 44.2

Diet soft drinks 37.0 38.8 38.4

Tea in bottles/cans 36.8 24.4 37.9

Other fruit drinks 36.3 22.9 37.6

Specialty coffee hot/iced 23.1 19.4 23.5

Energy drinks 22.7 11.6 25.2


%

Hispanic

Men

Non-Hispanic

Men

Spanish Language

Dominant

Hispanic Men

main news/front section 66.1 79.2 62.3

local news 60.9 73.6 58.5

sports 60.3 66.9 58.7

international news 48.3 57.7 47.3

comics 45.2 55.3 42.6

classified advertising 44.2 48.8 42.8

entertainment pages 41.4 51.8 38.9

business pages 40.5 56.1 37.7

movie listings 39.6 47.6 38.1


% Accessed Internet

Past 30 Days

Hispanic

Men

Non-Hispanic

Men

Spanish Language

Dominant

Hispanic Men

email 88.8 94.5 84.4

search 68.0 69.5 66.2

social networking 66.4 57.3 66.4

weather 58.0 65.5 55.2

maps 56.7 58.8 53.7

pay bills 51.2 51.8 47.2

music listen/download 49.9 35.2 49.8

videos watch/download 46.7 43.6 42.4

sports scores/updates 42.5 44.1 37.9 instant messaging 36.7 28.2 38.7

national news 35.8 46.3 29.2

local news 35.6 42.2 29.0

movie listings 34.0 28.4 28.6

find business address/phone 32.8 36.5 30.0

listen to radio 32.8 27.0 31.0

movies watch/download 30.7 22.3 30.0


%

Hispanic

Men

Non-

Hispanic

Men

Spanish Language

Dominant

Hispanic Men

movies 67.4 57.6 67.7

sports 54.8 55.9 53.8

comedies 54.7 54.1 48.6

local evening news 41.7 46.8 42.7

local late news 37.7 24.8 44.8

local morning news 35.7 37.5 33.5

documentaries 34.0 37.0 30.2

mystery/suspense/crime 26.6 33.7 21.7

national network news 26.5 26.9 29.3

music videos 24.3 10.9 27.4

science fiction 23.6 24.1 19.3

novelas 23.2 0.5 35.2


% Very/Somewhat Interested

Hispanic

Men

Non-

Hispanic

Men

Spanish Language

Dominant

Hispanic Men

NFL 56.0 67.2 45.3

MLB 46.2 47.8 44.0

Pro boxing 44.2 18.7 50.1

NBA 43.1 33.3 40.8

Mexican League Soccer 37.9 3.7 54.2

Major League Soccer 31.3 10.7 41.4

Ultimate Fighting Championship 28.9 18.2 25.1


Hispanic Men are

more likely to Be

Very/Somewhat

Interested

In Mexican Soccer

League Than

Non-Hispanic Men


Major League Soccer 193%

Pro Boxing 136%

UFC 59%

NBA 29%

% Watched

Hispanic

Men

Non-

Hispanic

Men

Spanish Language

Dominant

Hispanic Men

NFL Playoffs 35.2 54.1 22.0

Monday Night Football 34.7 53.3 21.7

Sunday Night Football 33.2 50.3 20.4

NBA Playoffs 31.8 32.0 24.1

Regular Season NFL 29.9 46.3 18.1

MLB Playoffs 29.2 38.4 22.7

Mexican League Soccer 28.3 2.3 39.9

Pro boxing 25.9 12.9 26.4 Olympics 25.4 35.3 19.6

Mexican Soccer National Team 24.5 2.0 34.4

UFC 21.6 16.0 17.6

European Soccer 20.8 7.6 25.8

U.S. National Soccer Team 13.7 8.2 14.5

NCAA Men’s Tournament 12.2 27.5 5.5

Men’s Golf 11.7 27.3 7.1

Men’s Tennis 11.3 15.9 8.9


Hispanic Men are

More Likely to Have

Watched a Mexican

Soccer League

Game Than

Non-Hispanic Men in

the Past 12 Months


Mexican Soccer

National Team 1,125%

Pro Boxing 101%

U.S. National

Soccer Team 67%


Hispanic

Men

Hispanic

Men

Monday Night Football 5,066,100 ATP – Men’s Tennis 1,641,700

Sunday Night Football 4,841,400 Horse Racing 1,381,600

Regular Season NFL 4,358,500 Fishing 1,340,500

Mexican League Soccer 4,123,200 Figure Skating 1,202,200

Pro Boxing 3,785,000 Pro Bull Riding 1,194,300

Mexican Soccer National Team 3,581,200 WTA – Women’s Tennis 1,182,200

UFC 3,153,100 Formula One Racing 954,900

European Soccer 3,041,500 Supercross/Motocross 805,600

WWE 2,527,500 NHRA Drag Racing 760,500

Extreme Action Sports 1,788,600 LPGA – Women’s Golf 576,100

PGA Tour – Men’s Golf 1,704,500


% Watched

Hispanic

Men

Non-

Hispanic

Men

Spanish Language

Dominant

Hispanic Men

Super Bowl 42.2 61.7 28.9

World Cup 29.9 14.3 35.2

World Series 29.5 41.2 22.5

NFL Pro Bowl 24.1 28.2 15.0

NBA All Star Game 22.9 17.1 18.4

MLB All Star Game 20.5 25.4 15.0

Pro Boxing Pay Per View 15.9 3.7 14.3

Ultimate Fighting Championship 15.8 8.2 11.3

U.S. Open 11.3 17.2 8.4

Kentucky Derby 10.8 27.6 7.0

Masters 10.3 28.1 4.3

Daytona 500 10.2 22.1 6.0

Wimbledon 10.2 17.7 7.1

X Games 10.0 10.3 6.3

Hispanic Men are

More Likely to Have

Watched a Pro Boxing

Pay Per View

Event Than

Non-Hispanic Men in

the Past 12 Months


World Cup 109%

UFC Pay Per View 93%

NBA All-Star Game 34%

Hispanic

Men

Hispanic

Men

Super Bowl 6,151,600 Stanley Cup Playoffs 1,425,400

Olympics 3,701,100 U.S. Open – Golf 1,356,100

NBA Playoffs 4,636,000 Indianapolis 500 1,214,500

World Series 4,311,700 PGA Championship 1,095,400

MLB Playoffs 4,256,400 French Open 853,500

World Cup 4,363,600 Tour de France 770,300

NFL Pro Bowl 3,516,400 Belmont Stakes 746,500

NBA All-Star Game 3,346,000 British Open 731,700

MLB All-Star Game 2,985,500 Preakness Stakes 709,600

Pro Boxing Pay Per View 2,320,000 NYC Marathon 609,100

UFC 2,309,300 NHL All-Star Game 595,400

U.S. Open – Tennis 1,656,000 National Finals Rodeo 548,100

Kentucky Derby 1,583,000 Breeders’ Cup 528,200

Masters 1,508,500 Ryder Cup 512,400

Daytona 500 1,488,000 NHL Winter Classic 424,100

Wimbledon 1,482,800 U.S. Women’s Open - Golf 418,600

X Games 1,458,000 TOUR Championship 356,500


Alec Martinez

Defenseman

Los Angeles Kings

2012 NHL Stanley Cup Winner

Mexican and Spanish ancestry

Udonis Haslem

Power Forward

Miami Heat

2012 NBA Championship Winner

Puerto Rico ancestry

https://www.google.com/imgres?imgurl=http://a.espncdn.com/combiner/i?img%3D/i/headshots/mlb/players/full/4574.png%26w%3D350%26h%3D254&imgrefurl=http://espn.go.com/mlb/player/_/id/4574/albert-pujols&h=162&w=224&sz=4&tbnid=scCaeR-s-xXOAM&tbnh=0&tbnw=0&zoom=1&usg=__JaRWY9oLKt7ylEd9crngX6S9vOI=&docid=4migZQDUdIM3WM&sa=X&ei=833fT4_7EuqE6AHukbmeCw&sqi=2&ved=0CK4BENUX

http://en.wikipedia.org/wiki/File:Udonis_Haslem.jpg

Victor Cruz

Wide Receiver

New York Giants

2011 Super Bowl Winner

Puerto Rican mother

José Alberto Pujols Alcántara (Albert Pujols)

First Base

St. Louis Cardinals

2011 World Series Winner

Born in Dominican Republic

José Juan "J.J." Barea Mora

Point Guard

Dallas Mavericks

2011 NBA Championship Winner

Born in Puerto Rico

http://en.wikipedia.org/wiki/File:Victor_Cruz_2012_Shankbone.JPG

https://www.google.com/imgres?imgurl=http://a.espncdn.com/combiner/i?img%3D/i/headshots/mlb/players/full/4574.png%26w%3D350%26h%3D254&imgrefurl=http://espn.go.com/mlb/player/_/id/4574/albert-pujols&h=162&w=224&sz=4&tbnid=scCaeR-s-xXOAM&tbnh=0&tbnw=0&zoom=1&usg=__JaRWY9oLKt7ylEd9crngX6S9vOI=&docid=4migZQDUdIM3WM&sa=X&ei=833fT4_7EuqE6AHukbmeCw&sqi=2&ved=0CK4BENUX

Cruiserweight CHAMPION: Yoan Pablo Hernandez

Country: Cuba

Record: 26-1-0 (13 KOs)

Ranking: This Week: C | Last Week: C | Weeks On List: 36

Title: RING, IBF

Middleweight CHAMPION: Sergio Martinez

Country: Argentina

Record: 49-2-2 (28 KOs)

Ranking: This Week: C | Last Week: C | Weeks On List: 112

Titles: RING

http://ringtv.craveonline.com/ratings

Jr. Welterweight CHAMPION: Danny Garcia

Country: USA

Record: 24-0-0 (15 KOs)

Ranking: This Week: C | Last Week: 3 | Weeks On List: 60

Title: WBC, WBA , RING


Chris Arreola #8 Heavyweight

Country: U.S.

Record: 35-2-0 (30 KOs)

Ranking: This Week: 8 | Last Week: 8 | Weeks On List: 168

Guillermo Jones #7 Cruiserweight 200 pounds

Country: Panama

Record: 38-3-2 (30 KOs)


Title: WBA

Gabriel Campillo #5 Light Heavyweight 175 pounds

Country: Spain

Record: 21-4-1 (8 KOs)



Edwin Rodriguez #10 Super Middleweight 168 pounds

Country: Dominican Republic

Record: 21-0-0 (14 KOs)


Julio Cesar Chavez Jr. #3 Middleweight 160 pounds

Country: Mexico

Record: 46-0-1 (32 KOs)


Title: WBC

Miguel Cotto #2 Jr. Middleweight 154 pounds

Country: Puerto Rico

Record: 37-3-0 (30 KOs)



Saul Alvarez #3 Jr. Middleweight 154 pounds

Country: Mexico

Record: 40-0-1 (29 KOs)


Title: WBC

Erislandy Lara Jr. #4 Jr. Middleweight 154 pounds

Country: Cuba

Record: 17-1-1 (11 KOs)


Carlos Molina #6 Jr. Middleweight 154 pounds

Country: Mexico

Record: 19-5-2 ( 6 KOs)



Alfredo Angulo #9 Jr. Middleweight 154 pounds

Country: Mexico

Record: 20-2-0 (17 KOs)


Josesito Lopez #9 Welterweight 147 pounds

Country: U.S.

Record: 30-4-0 (18 KOs)


Victor Ortiz #10 Welterweight 147 pounds

Country: USA

Record: 29-4-2 (22 KOs)



Mike Alvarado #6 Jr. Welterweight 140 pounds

Country: USA

Record: 33-0-0 (23 KOs)


Juan Manuel Marquez #7 Jr. Welterweight 140 pounds

Country: USA

Record: 29-4-2 (22 KOs)



Marcos Maidana #8 Jr. Welterweight 140 pounds

Country: Argentina

Record: 31-3-0 (28 KOs)


Erik Morales #9 Jr. Welterweight 140 pounds

Country: Mexico

Record: 52-8-0 (36 KOs)


Antonio DeMarco #1 Lightweight 135 pounds

Country: Mexico

Record: 27-2-1 (20 KOs)


Title: WBC


Miguel Vazquez #2 Lightweight 135 pounds

Country: Mexico

Record: 31-3-0 (13 KOs)


Title: IBF

John Molina #6 Lightweight 135 pounds

Country: U.S.

Record: 24-1-0 (19 KOs)


Richard Abril #7 Lightweight 135 pounds

Country: Cuba




Juan Carlos Salgado #2 Jr. Lightweight 130 pounds

Country: Mexico

Record: 25-1-1 (16 KOs)


Title: IBF

Roman Martinez #5 Jr. Lightweight 130 pounds


Record: 25-1-1 (16 KOs)


Diego Magdaleno #6 Jr. Lightweight 130 pounds

Country: USA




Argenis Mendez #7 Jr. Lightweight 130 pounds

Country: Dominican Republic

Record: 19-2-0 (10 KOs)


Juan Carlos Burgos #8 Jr. Lightweight 130 pounds

Country: Mexico

Record: 29-1-0 (19 KOs)


Jorge Solis #9 Jr. Lightweight 130 pounds

Country: Mexico

Record: 40-4-2 (29 KOs)



Bryan Vazquez #10 Jr. Lightweight 130 pounds

Country: Costa Rica

Record: 28-0-0 (14 KOs)


Yuriorkis Gamboa #1 Featherweight 126 pounds

Country: Cuba

Record: 21-0-0 (16 KOs)


Orlando Salido #2 Featherweight 126 pounds

Country: Mexico

Record: 38-11-2 (26 KOs)


Titles: WBO


Jhonny Gonzalez #4 Featherweight 126 pounds

Country: Mexico

Record: 52-7-0 (45 KOs)


Titles: WBC

Mikey Garcia #5 Featherweight 126 pounds

Country: USA

Record: 28-0-0 (24 KOs)


Juan Manuel Lopez #7 Featherweight 126 pounds


Record: 31-2-0 (28 KOs)



Daniel Ponce De Leon #8 Featherweight 126 pounds

Country: Mexico

Record: 43-4-0 (35 KOs)


Celestino Caballero #9 Featherweight 126 pounds

Country: Panama

Record: 36-4-0 (23 KOs)


Guillermo Rigondeaux #2 Jr. Featherweight 122 pounds

Country: Cuba



Titles: WBA


Abner Mares #7 Jr. Featherweight 122 pounds

Country: Mexico

Record: 43-4-0 (35 KOs)


Rico Ramos #10 Jr. Featherweight 122 pounds

Country: USA

Record: 21-1-0 (11 KOs)


Anselmo Moreno #1 Bantamweight 118 pounds

Country: Panama

Record: 33-1-1 (12 KOs)


Titles: WBA


Leo Santa Cruz #7 Bantamweight 118 pounds

Country: Mexico

Record: 20-0-1 (11 KOs)


Title: IBF

Jorge Arce #9 Bantamweight 118 pounds

Country: Mexico

Record: 60-6-2 (46 KOs)


Title: WBO

Hugo Ruiz #10 Bantamweight 118 pounds

Country: Mexico

Record: 30-1-0 (27 KOs)



Omar Narvaez #1 Jr. Bantamweight 115 pounds

Country: Argentina

Record: 36-1-2 (19 KOs)


Titles: WBO

Hugo Cazares #3 Jr. Bantamweight 115 pounds

Country: Mexico

Record: 36-7-2 (26 KOs)

Ranking: This Week: 3| Last Week: 3 | Weeks On List: 167

Juan Carlos Sanchez #7 Jr. Bantamweight 115 pounds

Country: Mexico



Title: IBF


Carlos Cuadras #9 Jr. Bantamweight 115 pounds

Country: Mexico

Record: 25-0-0 (21 KOs)


Hernan Marquez #1 Flyweight 112 pounds

Country: Mexico

Record: 33-2-0 (25 KOs)


Titles: WBA

Juan Carlos Reveco #7 Flyweight 112 pounds

Country: Argentina

Record: 28-1-0 (16 KOs)



Luis Concepcion #8 Flyweight 112 pounds

Country: Panama

Record: 25-3-0 (20 KOs)


Edgar Sosa #10 Flyweight 112 pounds

Country: Mexico

Record: 45-7-0 (27 KOs)


Roman Gonzalez #1 Jr. Flyweight 108 pounds

Country: Nicaragua

Record: 32-0-0 (27 KOs)


Title: WBA


Ulises Solis #2 Jr. Flyweight 108 pounds

Country: Mexico

Record: 34-2-3 (21 KOs)


Titles: IBF

Adrian Hernandez #6 Jr. Flyweight 108 pounds

Country: Mexico

Record: 23-2-1 (15 KOs)


Luis Ceja #9 Jr. Flyweight 108 pounds

Country: Mexico

Record: 22-1-3 (18 KOs)



Moises Fuentes #3 Strawweight 105 pounds

Country: Mexico



Title: WBO

Raul Garcia #4 Strawweight 105 pounds

Country: Mexico

Record: 32-2-1 (20 KOs)


Juan Palacios #7 Jr. Flyweight 108 pounds

Country: Nicarauga

Record: 29-3-1 (22 KOs)


Richard Barth

impreMedia Marketing Communications & Research Manager

[email protected]

213-896-2131

Gracias

mailto:[email protected]

latinum_impremedia_hispanic men sports

Documents

r2 hispanic men

months source

nonhispanic men miami

bookstore3 months

musicvideo store3 months

toy store3 months

clothing store3 months

audiovideo store12 months