lateral thinking by edward de bono
DESCRIPTION
Lateral thinking is a book written by edward de bono, this is one of the best book about thinking outside, creativity,innovation, and the term PO. I am giving you review of this book.TRANSCRIPT
Lateral Thinkingby Edward de Bono
“ Thinking that is Outside the Box! ”
PRESENTED BY
MUSTAHID ALI
MBA-3
1334
Can You Solve this Puzzle?
Dr. Edward de BonoM.D., Ph.D., (philosophy, medicine & psychology),
Rhodes scholar
World-renowned consultant to business, governments,
schools and industry
Author of 70 books in 47 languages
Originator of Lateral Thinking, Six Thinking Hats, and Direct Attention Thinking Tools
What is Lateral Thinking?
• Search for alternatives.
• Looks to get away from patterns
• Ignores logical direction and “…moves sideways by re-forming the patterns”
• Is “an attitude of mind.”
• Is low-probability thinking
SO,LATERAL THINKING IS: VISION INSIGHT THINKING CREATIVITY INNOVATION IMAGINATION
Relaxation of rigid control of vertical thinking.
Use of chance Search for different ways of looking at
things
Principle of
VERTICAL THINKING LATERAL THINKINGselective generativemoves only if there is a direction in which to move
moves in order to generate a direction
analytical provocativesequential makes jumpsone has to be correct at every step one does not have to beone uses the negative in order to block off certain pathways
there is no negative
one concentrates and excludes what is irrelevant
one welcomes chance intrusions
(categories) classifications and labels are fixed
they are not fixed
follows the most likely paths explores the least likelya finite process probablistic one
Difference between lateral and vertical thinking
DIFFERENCE BETWEEN LATERAL AND VERTICAL THINKING
alternatives alternatives
vertical
lateral
VERTICAL THINKING IS SELECTIVE
&
LATERAL THINKING IS GENERATIVE
USE OF LATERAL THINKING
CREATING NEW IDEAS PROBLEM SOLVING PROCESSING PERIODIC REASSESSMENT DEVELOPING FREASH THINKING
Basic nature of lateral thinking
TECHNIQUES USED
TRIMMING SPLITTING COMBINING
BASIC METHODS OF LATERAL THINKING
BRIANSTORMING
CROSS STIPULATION
DEBATE
DISCUSSION
CONVERSATION
SHARING THE IDEAS
PRACTISE
EVALUATION
Edward de Bono’s Creative Thinking Process
Results: New Ideas
Select & Define Focus
Capture & Workwith Output
Generate Ideas
GET STARTED
THE WORD PO
NO vs PO
• Logic could be said to be the management of NO.• PO is language tool defining the rearrangement
process which is the basis of lateral thinking.
The function of PO:• Creating new patterns• Challenging old patterns• Stated differently• Provocative and permissive• Liberating
PO IS BASICALY A ALTERNATIVE FINDING ,A NEW WAY
Summary
Lateral thinking:
“…is not a magic formula”
Is an attitude
Is a habit of mind
Aims for simplicity and effectiveness
Seeks escape from dominant order
Seeks simpler order and not disorder
Questions?