L’ATELIER BNP PARIBASCorporate Presentation

WHO ARE WE?

L’ATELIER, INNOVATION ENABLER.

-Innovation unit within BNP Paribas, one of the world’s biggest

banks

-We are technology and agency neutral

- 30 years experience in:

- detecting disruptive trends

- building digital strategies

- cultivating digital culture within companies

San Francisco

Paris

ShanghaiUS Regional OfficeHeadquarters

Asia Regional Office

Sao Paolo

Mumbai

Opening in 2013

Opening in 2013

GLOBAL PRESENCE, LOCAL INSIGHTS.

WHERE ARE WE LOCATED?

WHY ARE WE UNIQUE?

WE STAND AT THE CENTER OF THE DIGITAL ECOSYSTEM

Research firms

BNP Paribas

Digital agencies

Brands and retailers

Startups

IT service providers

L’Atelier

WHAT CAN WE DO FOR YOU?

Trends monitoring Market Analysis

Consumer Journey Design

Internal Digitalization

Service provider mapping

Event organization

A UNIQUE ECOSYSTEM OF SERVICES, ALL WORKING TOGETHER

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TRENDS MONITORING1

We monitor the digital space for the latest disruptive trends and best practices

then share it through media channels and customized reports.

E-commerce InsiderL’Atelier official website Radio show on BFM

MARKET ANALYSIS2

Cross-country analysis of e-commerce potential for baby

care

We go deep into the market and provide you with all the latest numbers and data

analysis you need to make the most informed decisions.

CONSUMER JOURNEY DESIGN3

Consumer journey design of airport retail innovations for a global travel retail

conglomerate

The consumer journey is a tool we design for you to see the big picture and

re-imagine how to better touch increasingly digital-savvy customers.

SERVICE PROVIDER MAPPING4

Mapping out front-end and back-end IT service providers for a top sporting goods

manufacturer

As a neutral stakeholder at the center of the digital ecosystem, L’Atelier can help

you identify and analyze service providers in IT, payments, analytics…

EVENTS ORGANIZATION5

In-store IT innovations conference for a European telecoms company in Shanghai

We organize events around digital themes which could increase your reach, give

you a broader industry view, and generate business leads.

INTERNAL DIGITALIZATION6

Digital marketing training seminar for APAC managers of a global cosmetics

company

Through training sessions and learning expeditions, L’Atelier helps you build a

future-proof digital strategy and infuse digital DNA into your organization.

THEY HAVE TRUSTED US…

L’Atelier Management Consulting (Shanghai) Ltd.

Cloud Nine Plaza, 9/F 1118, West Yan'an Road | 200052 Shanghai | China

T 86 21 62 81 85 33 | www.atelier.net