late living webinar brookdale pilot program
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TRANSCRIPT
- 1. 1 Brookale Pilot Program Arizona Communities
- 2. Make Life Easier For Everyone Seniors & Their Families Marketing Managers 2
- 3. Make Life Easier for Seniors & Their Families 3
- 4. Online Video Trends 100 Million Americans watch online video daily Consumers are 84% more likely to make a purchase after watching a video 48 of the 50 top retailers use online video to sell products Consumers will watch an online video 89-99% of the time if available 4
- 5. 360 Virtual Tours Didnt Work Where it all began 5 Why? Faster and easier to BUY and move in
- 6. Results 6 3/5 Communities During a Recession!
- 7. Promo Video vs. Floating Motion Video 7 Full walk through 7- 15 min 2-3 minutes Promo Video
- 8. Made Mistakes 8
- 9. Problem Assisted Living
- 10. How Do you Visit So Many Locations? 10
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- 13. Late Living Video Directory 13 $0/mo $0/Setup Only 25% Referral Fee
- 14. Email Alert 14 Dashboard
- 15. Make Life Easier for Marketing Managers Contact leads who are ready to do business now. 15
- 16. Marketing managers sometimes feel like this 16
- 17. Why? 17 Results in Low Lead Conversion
- 18. What if? 18 Expectation Reality Reach out to people ALREADY interested?
- 19. National Marketing Campaign 19 To drive traffic to the website or the call center, and promoting Brookdale as senior living solutions. Will Clark
- 20. Hole = Lost Prospects 20 High Bounce Rate
- 21. Hole = Referral Fees 21
- 22. Solution 22 86% Conversion Rate
- 23. Video On Your Website 23 Capture Emails & Convert More Leads Magnetic Marketing + Your Video Analytics
- 24. Insurance Policy 24
- 25. 25
- 26. Pilot Program 26 Filmed for Free No Email Capture $0.00 per Month Filmed for Free Purchased Analytics Upgrade with Email Capture $179 per month 10 Communities 7 Communities
- 27. Success Story 27 Fellowship Square Mesa Moving in & Never Visited in Person Arkansas
- 28. Results 12% Boost in Resident Move Ins over 4 months Saw results within 15 days June Results: +3 Month In 25 years, never happened before 86% Move In Conversion Marketing team reaching out to interested leads 28
- 29. Ultimate Video Marketing Package 29 Capture Leads from Your Websites Video Receive High Converting Leads from the Video Directory
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- 31. Thank You 31 Christopher Wilson [email protected]