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Session # 3: Job CreationLassiter Consulting
Fri, Dec 139:30‐11:00am
Boston Public LibraryKirstein Business Library
The Right StrategiesGroup. Program overview, product marketing. Clarity, function/industry.
Fri, Dec 2010:00‐11:30am
Boston Public Library The Right MessagingThe Marketing Circle, key words, resumes, elevator stories, LinkedIn profiles. Group.
Fri, Jan 39:30‐11:00am
Snow storm Individual phone consultations
Thurs, Jan 9(phone, 16, 17?)
Honan Library300 N Harvard St.Allston617 787 6313
Job CreationCreating work you love with no competition, reputation. Group.
Fri, Jan 24? Sustainable NetworksWho, why, how, LInkedIn. Group
Fri, Jan 31(phone, Feb 5?)Wed, Feb 19
“Closing”Interviewing, negotiating, setting up success. Group.
Process: timing, location
Roadmap, Dec 20Holiday prep:Business question, cards
Edit for market needs:
elevator story, resume
Pgs 50 ‐ 71, The New Job Security
Economist article
Journal
Agenda: Strategy
1. The birth of a job
2. Forces that create jobs: trends, needs
3. Group
4. Communicating the message: Hit List, market research mtg
5. Jan 3 Roadmap
Stop Looking for Jobs
The Birth of a Job
© Lassiter Consulting ™ All rights reserved. 2010
Stop Looking for Jobs
Play on the Slopes
© Lassiter Consulting ™ All rights reserved. 2010
Trends and needs create
work and jobs
You get there first.
What are 3 business needs/trends hitting your target market?
What type of work could you create?
Spreading the Word
Companies of Interest
Ben Rogers [email protected] ∙ 765.987.6543 International Operations
Optical Instrumentation
Medical Diagnostic Equipment
Cynosure Inc., Westford, MA Stephanie Allison, COB
Analogic Corp., Peabody, MA John Teel, President
JK Lasers/ GSI, Billerica, MA Charles Taylor, President, CEO Richard Filip, COB Robert Blair, VP CFO
Boston Scientific, Natick, MA Peter Bowyer, COB James Christopher, President Lawrence Keith, Exec VP, CFO
Evergreen Solar Inc., Marlborough, MA Richard Mayfield, COB, CEO Terry McCleskey, Sr VP Marketing
Cybex International, Medway, MA Walter James, President, CEO Roland Nicholas, VP Marketing
Osram Sylvania, Danvers, MA Charles Goldston, President, CEO Wilfried Hastings, Exec VP, CFO Mike Abbott, VP Brand Mgmt
Hologic Inc., Bedford, MA John Stevens, COB, CEO Glen Crowder, Exec VP, CFO
The Job Pipeline
© Lassiter Consulting ™ All rights reserved. 2010
Creating a job
Applying for existing jobs
Gatheringinformation
Offers
ExecutingYour
Job WellNetworkingBy Helping
others
ConnectingWith External
Groups
Speakingand
Teaching
WritingAnd
Publishing
You
Develop Your Reputation: Become A Star
Lassiter Consulting©all rights reserved, 2011
Roadmap
Pgs 84‐101, The New Job Security
Identify 15 companies of interest. Start a Hit List (pg 53)
LinkedIn: keywords + connections
Journal
Session # 4: Job CreationLassiter Consulting