l'ascesa del data-driven marketer
TRANSCRIPT
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Data-Driven Marketer(the rise of)
Luca Barboni – [email protected] – @luca_barb89Founder & Growth Hacker @ Growth Hound
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Push Marketing
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Adwords
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Retargeting
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Mobile Marketing
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Direct Marketing
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Printed Media
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Pull Marketing
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SEO
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Content Marketing
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Social Media Marketing
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Email Marketing
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PR Management
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Product & Virality
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Engagement
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Product Design
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Referral Programs
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Affiliate Marketing
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Gamification
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API Integrations
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Conversion Rate Optimization
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Landing Pages
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Call to Action
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Pricing Strategies
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A/B Testing
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User Experience
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User Onboarding
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Ah-Ha Moments
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Transactional Emails
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Push Notifications
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Sales Process
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Lead Generation
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Lead Scoring
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Lead Nurturing
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Persuasion Psychology
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Sales Funnel Design
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Business Models
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Freemium Models
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Saas
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E-Commerce
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Marketplace
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Mobile
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User Generated Content
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Growth Strategy
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Idea Validation
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Customer Development
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Early Traction
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Go To Market Strategy
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Product Market Fit
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Transition to Growth
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Growth
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Internationalization
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Metrics
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Web Analysis
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Competitive Intelligence
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Lean Analytics
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AARRR
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CAC
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CLT
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Viral K
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You
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LET'STAKE ITEASY
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Job posts analyzed51
What I've learned from...
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LEARN PRO ENGLISH
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100% of the job posts were in english.
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Main source on GH:
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TALK NERDYTO ME
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HTML & CSS appears in 26% of the 51 job posts, almost a third. Then comes JS.
What is the most required language?
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BE YOUR OWN GROWT HHACK
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Social Media
Email MKTG
SEMSEO
0,8 0,80,91,0
How many times does the keyword appear on avg. for each of the 51 job posts?
times times times times
What is the most required skill?
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"Don't specialize in a single tactic. [...]instead, focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics..."
Lean Startup Marketing – Sean Ellis
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"Don't specialize in a single tactic. [...]instead, focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics..."
Lean Startup Marketing – Sean Ellis
INVEST IN EVERGREEN MARKETING SKILLS!
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The keyword “Analytics/Analytical“ appears 2 times on avg. In each of the 51 posts.
You've gotta love data.
211%% of appearance of “Analytics“
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T-Shaped Skillset
Storytelling
Copywriting
Content Marketing
EmailMarketing
SEOPR
Product Design & User Experience
Wireframing
A/BTesting
Mobile
Behavioural Psychology
CRO Analytics Programming
Biz Dev
CommunityOffline
MarketingDirectSales
Data Science
WebScraping
APIsRetargeting
Marketing ToolsFunnel Design
ReferralPrograms
AutomationLead
GenerationSEM AffiliatePrograms
Virality
Width of Knowledge
Depth of Knowledge
Inspired by Brian Balfour @bbalfour & Growth Tribe
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TESTINGTESTINGTESTINGTESTING
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Find a trending topic.
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Open a Wordpress blog for free.
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Connect with GA.
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Start running your own experiments.
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https://growth-hacking.zeef.com/luca.barboni
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THANK YOU!Luca Barboni [email protected]@luca_barb89
Growth [email protected]@GrowthHound
let’s keep in touch: