lars kurth - events.static.linuxfound.org
TRANSCRIPT
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Lars Kurth Community Manger, Xen Project
Chairman, Xen Project Advisroy Board
Director, Open Source, Citrix
lars_kurth
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Was a contributor to various projects
Worked in parallel computing, tools, mobile and now virtualization
Long history in change projects
Community guy at Symbian Foundation Learned how NOT to do stuff
Community guy for the Xen Project Working for Citrix Accountable to Xen Project Advisory Board Chairman of Xen Project Advisory Board
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0
50000
100000
150000
200000
250000
2006 2008 2010 2012 2014
Pro
jecte
d
Source: The 2013 Future of Open Source Survey Results
More than 1 Projects Million Today
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Late 90’s
Today
Individuals & Hobbyist's Still about Individuals
But, a majority are employees
Companies have a huge stake
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and pressure to succeed
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Features
How many users you have
How many vendors back you
How you are seen in the press
…
Different Management
Disciplines
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can help you succeed
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Neutrality / Perception
Support Infrastructure
Expertise / Mentoring
Vendor Network
…
BUT: You still need to do
all the right things
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Case Study
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An Open Source Hypervisor > 10M Users
Powering some of the biggest Clouds in Production Amazon Web Services, Rackspace Public Cloud, Terremark, …
Several sub-projects Xen Hypervisor, XAPI management tools, Mirage OS
Linux Foundation Collaborative Project Sponsored by Amazon Web Services, AMD, Bromium, Calxeda, CA Technologies, Cisco, Citrix, Google, Intel, NetApp, Oracle, Samsung and Verizon
10 years old
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Fixes that were applied (there may be others)
Effect this had
Magnifying effect
Symptoms Consequences for Xen
Four Key Issues
At the end : Reflection & Tools
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Unwritten Rules Undefined Roles Lack of Upfront Collaboration
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Hard to join the project Vendors got frustrated Hard to work with the project
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2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Developer list traffic : Q3 2003 - now
Xen
Governance
Canonical drops
Xen
RedHat drops
Xen in RHEL6
Roadmap
& Release
Management
Another key
vendor nearly dropped Xen
Technical
Coordination
Team
1st KVM
release Growth potential
was limited early
Xen becomes
LF Collaborative Project
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013 (H1)
UPC Spectra Logic Redhat iwebGridCentric Calxeda Fujitsu (Misc)AWS (Academia) John Hopkins University AMDLinaro Oracle NSA Intel
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Theory: vendor neutrality = more contributors
Early indicators: Individual Contributors have doubled Advisory Board members are becoming contributors Momentum in new market segments is building
Advisory Board is developing a long term project Vision Creating incentives to become more mature
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Inwards focus
– Not working with upstreams (branched kernel and QEMU)
– Not working with distros (users are not “our” problem)
Created “pain for distros”
Intercommunity Friction
Introvert Community
Image Problem
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2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Developer list traffic : Q3 2003 - now
IBM, VMware, Red Hat and Citrix
Agree on PVOPS in Linux kernel
Linux Guest
support for Xen
Linux Host
support for Xen
Upstream QEMU
complete
Actively
working
with
distros
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Improved Relationships & Trust
Xen Developers Care about Users
Xen becoming easier to use
Improved Image in the media and FOSS community
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Significant increase in Goodwill from the LINUX community
Working with upstream & downstream projects is easier
Collaboration happening earlier than in the past Automotive, Mobile, Embedded
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2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Developer list traffic : Q3 2003 - now
Focus on events for the existing community only
Enough Papers
Enough Talks
Enough Communication
By enough vendors
Xen Books
Competing Projects Excelled at Communication
Change of Guard
Empty Promises
Blog 1 Person
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Project became an “invisible man” Belief that Xen is not open source Slowed the growth of the user base
Perception: the project is “dead” Constant stories in the press that the project is dying
First: Defiance – this is all “Fud” Then: Project started to believe this too
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2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Developer list traffic : Q3 2003 - now
Confidence Building
Community Blog
Events v2
Community spokespeople
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Project perception has changed Neutral to positive No more “Xen is not OSS / Xen is Dead” New influx of people to the project
0
5
10
15
20
25
30
2010 2011 2012 2013 (H1)
Talks / Events / Orgs
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Increase in Goodwill in the FOSS Community No more Xen bashing
Significant increase in social media activity
Linux Foundation Expertise Press Releases and other LF channels
Managing Events
Xen Project Advisory Board : Marketing and PR Committee
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Companies Community
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Within Citrix : via the process of “giving up control”
Big enough plan to catch the attention of senior management
Forced decision makers in the hierarchy to consider the value of FOSS
Amongst companies supporting the project financially
Forced decision makers in contributors to go through a similar process
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Governance and Neutrality Matter
Projects don’t exist in isolation
Poor Marketing and Communication can kill you
Good project sponsors can make a difference
Being part of a Foundation can make a big difference
A project needs to constantly evolve
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License & Development Model
Linux (but also BSDs) are key components in a Xen stack
Most Xen contributors were Linux Foundation members
Vendor Friendly
Strengths: PR, User Outreach, Events Management, …
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Multi-discipline Complexity
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Follow Industry News
Follow Project News
Adopt Software
Engage with Users
Trial Software
Engage with Industry
Evangelize
Contribute
Customize
Lead
Think of the funnel boundary as a
permeable membrane, not a fixed
border
It can take >2 years for changes at
the top of the funnel to make a
difference at the bottom
The Funnel has feedback loops:
what happens at the top can affect
the bottom
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Follow Industry News
Follow Project News
Adopt Software
Engage with Users
Trial Software
Engage with Industry
Evangelize
Contribute
Customize
Lead
Control the permeability and shape of the funnel
Activities Attributes Events
Project Scope E.g. Xen on ARM, Mirage OS
Increase the width and thus the
potential market for the project
How can we influence how the Community Funnel works?
Some items are in your control
Others - such as what the competition does - are not!
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Follow Industry News
Follow Project News
Adopt Software
Engage with Users
Trial Software
Engage with Industry
Evangelize
Contribute
Customize
Lead
Example: Factors influencing early stages of open source software adoption
Documentation
Ease of Use
Training
On-boarding
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Follow Industry News
Follow Project News
Adopt Software
Engage with Users
Trial Software
Engage with Industry
Evangelize
Contribute
Customize
Lead
More People drop out
Funnel
becomes
narrower
Negative Feedback:
vendors may
stop contributing
Bad Press
Example: Negative feedback loop
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The Community Funnel is an excellent internal sales tool Reason: Sales and Business people understand funnels
It helps you understand what is happening
It helps prioritize what to focus on Covers the time dimension : some issues take longer to fix than others
Forces you to consider the “Big Picture”
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Follow Industry News
Follow Project News
Adopt Software
Engage with Users
Trial Software
Engage with Industry
Evangelize
Contribute
Customize
Lead
2011
Event Presence
Ease of Use
Press
Governance
Social Media
Neutrality
WebSite
Collaboration Values
Brand
Documentation Getting Started
Support
Volunteer Programs
Community Programs
Platforms for Self Promotion
Business Opportunities
Communication
Extend Project Scope
Distros Training
Diversity
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Follow Industry News
Follow Project News
Adopt Software
Engage with Users
Trial Software
Engage with Industry
Evangelize
Contribute
Customize
Lead
Event Presence
Ease of Use
Press
Governance
Social Media
Neutrality
WebSite
Collaboration Values
Brand
Documentation Getting Started
Support
Volunteer Programs
Community Programs
Platforms for Self Promotion
Communication
Extend Project Scope
Business Opportunities
Distros Training
Diversity
Distros
Volunteer Programs
Community Programs
Values Collaboration
Ease of Use
WebSite Documentation Getting Started
Governance Neutrality Business Opportunities
Press Social Media Brand
ARM + Mirage OS
Event Presence Communication Event Presence Communication
Diversity
NOW
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Follow Industry News
Follow Project News
Adopt Software
Engage with Users
Trial Software
Engage with Industry
Evangelize
Contribute
Customize
Lead
Event Presence
Ease of Use
Press
Governance
Social Media
Neutrality
WebSite
Collaboration Values
Brand
Documentation Getting Started
Support
Volunteer Programs
Community Programs
Platforms for Self Promotion
Communication
Extend Project Scope
Business Opportunities
Distros Training
Diversity
Distros
Volunteer Programs
Community Programs
Values Collaboration
Ease of Use
WebSite Documentation Getting Started
Governance Neutrality Business Opportunities
Press Social Media Brand
ARM + Mirage OS
Event Presence Communication Event Presence Communication
Diversity
NOW (areas that so far benefited from being in the Linux Foundation)
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To succeed, a wide range of “community” and “management” tools
need to be applied continuously
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More info at: xenproject.org
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Please rate the talk on slideshare or twitter
www.slideshare.net/xen_com_mgr/
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Segoe UI Light Segoe UI Semibold
For all Product Names
Segoe UI Light Segoe UI Semibold
For all Product Names
Flickr:
“Messy Apartment” by Ryo Chijiiwa
“The Ivory Tower” by Daniel Parks
“Desert Road 9” by LabyrinthX
“Cottob Plant” by Aileen
“Gigant Sequoia Trees” by Raj
“Damselfly caught in sundew” by Mysserli
Other Images:
By Lars Kurth or aquired
Xen Project:
www.xenproject.org wiki.xenproject.org lists.xenproject.org xenbits.xenproject.org
@xen_org
##xen
Funnel:
talesfromthecommunity.wordpress.com