larry king and wife shawn to breathe life into new ... mediakit.pdf · after hurricane katrina hit...

FOR IMMEDIATE RELEASE CONTACT: Jackie Lapin Media Relations Consulting (818) 707-1473 [email protected]

Larry King and Wife Shawn to Breathe Life into New BreathGemz® All Natural Breath Freshener

First National Product Endorsement Since Former Talk Show Host

Departed the TV Desk

The Kings Will be Seen in a Widespread Multi-Media Campaign Launching Today -- The First Time the Couple Will Appear in Commercials Together

ENCINO, CA (April 7, 2011) – Starting today, Larry King will take on a new role for television viewers who are used to seeing him behind the hosting desk at CNN--the spokesman for All Natural BreathGemz®, a breath freshener product. King and his wife Shawn will be starring together in a widespread media campaign to launch the product nationally. BreathGemz® the mint coated capsule you swallow™ comes to the market from Anthony and Lauren Raissen’s Gemz Brands USA, LLC. The husband and wife team who have successfully launched many national brands. BreathGemz® provides instant fresh breath that lasts for hours against the toughest offenders - even garlic. This “dual-action” product features a powerful mint coating on the outside and a liquid core of parsley seed oil in the inside. BreathGemz® contains no artificial flavors, no preservatives and no alcohol for those individuals seeking an all-natural solution for fresh breath. Years of research and development were invested in the creation of BreathGemz® including new proprietary technology for the InstiMint® coating. Bad breath affects an estimated 85-90 million Americans who spend billions a year on products looking for a solution.

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Larry King’s role extends well beyond that of spokesperson for BreathGemz®. “We love this product so much we have become part of the Gemz family as partners, “says King. “Shawn and I plan to make sure that people share our enthusiasm for these truly effective BreathGemz®.” It is the first time that the illustrious couple will share the spotlight in a promotional campaign. The direct response TV and Radio campaign featuring the Kings is designed to educate the consumer, create national awareness and drive demand for BreathGemz® at the retail store level. Inter/Media Advertising, advertising agency of record for BreathGemz® secured and negotiated the Kings’ involvement with BreathGemz®

The two-minute TV spots open at a hosting desk as the internationally renowned interviewer attired in his traditional suspenders introduces his wife—and they playfully banter. As they close, the couple relates sharing their excitement with other BreathGemz® enthusiasts at a local restaurant while dining out. The spot can be previewed at: www.breathgemz.com. “Larry King is an American icon and his gorgeous wife Shawn exudes grace and charm,” says Anthony Raissen, President of Gemz Brands USA, LLC. “They are constantly in the public eye. It just goes to show that people of all strata of life are seeking a breath solution that works. And we are pleased that Larry and Shawn feel they have found it in BreathGemz®” For more information on BreathGemz®, visit

www.breathgemz.com.

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Members of the Media: Downloadable Preview Video and Photos are Available at: http://www.interpost.tv/breathgemzpr.html


BreathGemz® All Natural Breath Freshener

Lasts For Hours Against The Toughest Offenders - Even Onions And Garlic

Dual-Action Gives Instant Mint Freshening in Mouth, and Then swallow the capsule with the Parsley Seed Oil Core for long lasting Confidence

All Natural BreathGemz®, The Mint Coated Capsule You Swallow™ is a breath freshener like no other…much more than just a mint! Created to provide hours of confidence –no matter what you eat-- BreathGemz® offers instant fresh breath that lasts for hours against the toughest offenders – even onions and garlic. Pop three BreathGemz® in your mouth and get a burst of great tasting InstiMint. Then swallow the tiny capsules for the confidence to be close. This “dual-action” product features a powerful mint coating on the outside -- giving an instant burst of mint in the mouth and a liquid core of parsley seed oil on the inside. Parsley has a long history of being appreciated for its breath freshening qualities. Ancient Greeks and Romans are believed to have chewed parsley much as Americans munch popcorn today. Even better, BreathGemz® contains no artificial flavors, no preservatives and no alcohol for those individuals seeking an all-natural solution for fresh breath.

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BreathGemz® is not just a breath “mint”—it’s a breath freshener “system.” Years of research and development were invested in the creation of BreathGemz®, including new proprietary technology for the InstiMint coating. Each capsule receives more than 75 micro-layers of mint to provide that burst of freshness. Bad breath affects an estimated 85-90 million Americans who spend billions a year on products looking for a solution. According to Newsweek Magazine 25% of the population suffers from halitosis. “We have tested BreathGemz® and found real value in it for people who have bad breath due to food issues,” said Dr. Anthony Dailley, D.D.S, founder of the Center for Breath Treatment. ”Because it works so well, we’ve started to inform people about it and make it available through our center.” Distinct for its oval “frosty sparkling” packaging, BreathGemz®--the ultimate in Fresh Breath confidence--can be purchased online at www.breathgemz.com and soon to be available nationally at retail stores. Each pack contains 50 capsules. Two to Three capsules are recommended after each meal. “I know we’ve got something special here with BreathGemz. Personally, I’ve been using BreathGemz for quite some time, and I love it! As with everyone, fresh breath is very important to me and I want to share the benefits of it all over the country,” says Larry King, former CNN talk show host, who is BreathGemz spokesman and promotional partner. “I have total faith in this product.”


Larry and Shawn King Biographies

Larry King

After an illustrious 53 years in broadcasting, a career capped by his extraordinary 25+ years at the helm of CNN’s Larry King Live--the globe’s most compelling “must watch” news talk show--Larry King is now launching his post-broadcast career. Not one to sit still very long, he observes that he is busier now than before he left the anchor desk. Since he wrapped his last show on December 16, 2010, King has announced his multi-market comedy tour “Larry Standing UP,” become the franchise owner and spokesperson for the Original Brooklyn Water Bagel Co. in his hometown of Beverly Hills, CA, and undertaken the job of introducing All-Natural BreathGemz Breath Freshener to the world. With his wife Shawn, he is starring in a series of lighthearted TV and radio spots, making personal appearances and doing media interviews on behalf of the product for which he has taken a vested interest as spokesman and now company partner. It marks King’s first national product endorsement subsequent to leaving the anchor role. King’s CNN’s Larry King Live, was a landmark show for cable television and one of the most talked-about talk shows on television. It turned the man who could be tough political interrogator, celebrity interviewer, curious inquirer, and heartfelt champion into a global superstar. With the first worldwide phone-in television talk show—CNN’s highest-rated program—King was dubbed “the most remarkable talk-show host on TV ever” by TV Guide and “master of the mike” by TIME magazine. Larry King Live debuted on CNN in June 1985 with its famous mix of celebrity interviews, political debates and topical discussions. When King made the transition from his successful national radio talk show to cable, he helped define the future of cable news programming and CNN. Telecast each weeknight at 9 p.m. (ET), the program featured phone calls and e-mails from viewers around the world. In June 1994, King created the first daily radio/TV talk show by simulcasting CNN’s Larry King Live on Mutual/Westwood One radio stations nationwide.

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King has been asking famous people questions throughout his 50-year career, having accumulated more than 50,000 interviews, including every U.S. president since the Ford administration. King’s famed NAFTA debate between Al Gore and Ross Perot in 1993 broke cable industry ratings records (outside of the first night of Gulf War coverage) and obtained the highest rating in CNN historyreaching more than 16.3 million viewers. In 1995, King showcased his extraordinary skill in international diplomacy when he hosted a historic hour on the Middle East Peace process with PLO Chairman Yasser Arafat, King Hussein of Jordan and Israeli Prime Minister Yitzhak Rabin. King’s award-winning jailhouse interviews include convicted murderers Sante Kimes and her son, Kenneth; Karla Faye Tucker, the first woman to be executed in Texas; and Mike Tyson. After Hurricane Katrina hit the U.S. Gulf Coast in 2005, Larry King Live broadcasted for 20 consecutive nights with more than 250 guests, including the three-hour network special “How You Can Help.” During the 2003 Iraq invasion, King hosted live shows for 29 consecutive nights with guests including Gens. Richard Myers and Hugh Shelton, Queen Noor of Jordan and ambassadors from Egypt, Jordan, Kuwait, Syria and Turkey to name a few. After the Sept. 11 attacks, King interviewed more than 700 guests, including more than 35 world leaders and dignitaries. In 2000, King’s 37 consecutive days of political coverage during the election recount in Florida featured 348 guests, including George W. and Laura Bush and Al and Tipper Gore with both respective vice presidential candidates giving King their first interviews after being selected as running mates. For 50 years, King has consistently made headlines night after night with such high-profile guests as Tony Blair, Marlon Brando, George H.W. Bush and Barbara Bush, President George W. Bush and Laura Bush, Johnny Carson, Jimmy Carter and Roslyn Carter, Bill Clinton and Sen. Hillary Rodham Clinton, Bette Davis, Sammy Davis Jr., “Deep Throat” Mark Felt, Gerald Ford and Betty Ford, Jackie Gleason, Mikhail Gorbachev, Billy Graham, Audrey Hepburn, Bob Hope, L.Ron Hubbard, Michael Jordan, Bobby Kennedy, John F. Kennedy, Jr., Dr. Martin Luther King Jr., Ken Lay, Monica Lewinsky, Madonna, Sir Paul McCartney, Richard Nixon and Pat Nixon, Al Pacino, Marianne Pearl, Prince, Ronald Reagan and Nancy Reagan, Eleanor Roosevelt, Pete Rose, Frank Sinatra, Barbra Streisand, Martha Stewart, Elizabeth Taylor, Margaret Thatcher, Oprah Winfrey and Malcolm X. Described as the “Muhammad Ali of the broadcast interview,” King has been inducted into five of the nation’s leading broadcasting halls of fame and is the recipient of the prestigious Allen H. Neuharth Award for Excellence in Journalism. Both his radio and television shows have won the George Foster Peabody Award for Excellence in Broadcasting. King has won a News and Documentary Emmy Award for Outstanding Interview/Interviewer and 10 CableACE awards for Best Interviewer and for best Talk Show Series. King won the prestigious Gracie Allen Award twice by American Women in Radio and Television for his interviews with Melanie Bloom, widow of NBC’s David Bloom (2006), and Nellie Connally, a former Texas first lady (2002). Larry King Live was also awarded the Genesis Award from the Humane Society of the United States in 2006 for Outstanding Talk Show. In 2002, King received two New York Festival Awards for his Sept. 11 coverage and for his interview with Sir Paul McCartney. King was also selected to be an Olympic Torch bearer for the 2002 Winter Games. King received the Unity Award for excellence in public affairs, reporting on minority issues from Lincoln University of Missouri and the American Foundation for Suicide Prevention’s Public Service Award for his programming on depression in 2001. King was also crowned Bacchus XXXIII at the 2001 Mardi Gras in New Orleans and was presented the key to the city. In 2000, King received Harvard University’s Mahoney Award for increasing public awareness about neuroscience and the March of Dimes' Franklin Delano Roosevelt Award for his efforts on behalf of community volunteerism.

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In celebration of his 40th anniversary in the broadcasting industry, Hollywood honored King in 1997 with a star on the Walk of Fame for his life’s work. In 2006, Promax/BDA awarded Larry with their Television Century Award and the Los Angeles Press Club honored him with its President’s Award. In 1996, the American Academy of Achievement honored him with the Golden Plate Award for his life’s work in the broadcasting industry. In 1994, he received the Scopus Award from the American Friends of Hebrew University, and in 1993, the National Association of Radio Talk Show Hosts named King “Talk Show Host of the Year.” He has received honorary degrees from George Washington University, the New England Institute of Technology, Brooklyn College and the Pratt Institute. Entertainment Tonight called him the “master interviewer,” and King has made cameo appearances in more than 20 movies, including Ghostbusters, Primary Colors, America’s Sweethearts, Shrek 2 and the 2004 remake of The Stepford Wives. King has appeared in television series such as Law and Order, Boston Legal, The Practice, Arli$$, Murphy Brown and Frasier. The multi-faceted King is author of multiple books including My Remarkable Journey; How to Talk to Anyone, Anytime, Anywhere: The Secrets of Good Communication, and The Best of Larry King Live: The Greatest Interviews. Before broadcasting to an international audience, King was a popular media personality in Miami where he hosted interview programs for WIOD-Radio and WTVJ-TV. From 1978-1994, King’s voice was heard by millions of radio listeners on Mutual Radio’s The Larry King Show. In addition to his broadcast credits, King founded the Larry King Cardiac Foundation, which has raised millions of dollars and provided life-saving cardiac procedures for needy children and adults. King also established a $1 million journalism scholarship at George Washington University’s School of Media and Affairs for students from disadvantaged backgrounds. King is married to singer/actress/TV host Shawn Southwick-King and is the father of Andy, Larry Jr., Chaia, Chance and Cannon and stepfather to Danny Southwick.

Shawn King Shawn King has been a part of the world of entertainment all her life, having been “born to the business,” so to speak. The daughter of a major record company executive and a top Hollywood studio singer, as well as being the niece of one of the members of the original Lettermen hit vocal group, it was not unusual for Shawn to run through the house as a little girl and see Brian Wilson of The Beach Boys, go on a bike ride with Anne Murray or play catch in the back yard with any number of major recording artists. Born and raised in Studio City, California, until she enrolled at Brigham Young University in Provo, Utah in 1978, Shawn herself has an extensive and varied background in the world of entertainment, having started as a child studio vocalist in Hollywood at the tender age of three, eventually graduating to singing back-up vocals and solos for commercials, motion pictures, television and record sessions for numerous hit artists. In the ‘80s, as an actor Shawn was a frequent guest star on many of the most popular prime time television shows, and from 1990 to 1996, she hosted USA Cable Network’s weekly television entertainment news show Hollywood Insider and co-hosted The Spectacular World of Guinness World Records with David Frost.

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Shawn, too, is a successful businesswoman and entrepreneur having personally developed, patented and launched the first consumer-friendly hair extension product through her Luxurious Hair infomercial in partnership with the American Telecast Corporation, resulting in sales of over $23,000,000 in the first quarter alone. In 1997, Shawn married Larry King and took a hiatus from her professional life. She began recording again in 2002 with producer David Foster. Shawn’s initial CD, entitled “In My Own Backyard” on Lofton Creek Records (2003) was produced by Carl Jackson, Keith Follese’ and Steve Tyrell. Promotional appearances for this package included “The Today Show”, “The View”, “Conan O’Brien”, “Late Night with Jimmy Kimmel”, “The Don Imus Show” and “Dr. Phil”, among others. A real highlight for Shawn during her promotional tour was being invited to sing at the Grand Ole Opry in Nashville and at Buck Owens’ legendary Crystal Palace in Bakersfield, California. She has since then released several recordings and has a new CD scheduled for release in the fall of 2011. Shawn has performed in Las Vegas and Atlantic City with Don Rickles and she and husband Larry King perform in concert also in Las Vegas, Atlantic City and in various venues across the United States and Canada. With such busy and productive lives, Shawn and Larry live between Los Angeles, New York City and Provo, Utah, with their two youngest children, Chance and Cannon. Shawn’s many activities include her great passion serving as chairperson of the Larry King Cardiac Foundation.

Larry King on BreathGemz On BreathGemz I know we’ve got something special here with BreathGemz. Personally, I’ve been using BreathGemz for quite some time, and I love it! As with everyone, fresh breath is very important to me and I want to share the benefits of it all over the country. I use BreathGemz every day. I feel good because I know it’s working because people tell me it’s working. So I would say I use these Gemz throughout the day and night. I think fresh breath is important to everybody. There are some products that come along, that everybody can use, this is one of those products! Adults, teenagers, professionals all social types, anyone who associates with the public... I would say the only person who wouldn’t need BreathGemz is a hermit. Now if you’re a hermit and you live in a cave, it would be a waste of money to buy this product. The first thing you experience with BreathGemz is a very cool mint flavor. A minute later the flavor gets a little stronger the longer you keep it in your mouth. And then when you swallow the capsule, you know that your breath is taken care of for hours. On working with wife Shawn in the BreathGemz commercials, the first time the two of them have done a professional commercial collaboration together We do some acts together, and in the right mood, we’re usually pretty funny together. She’s very easy to work with because she’s had long experience in television, so it’s not like you’re taking an inexperienced housewife and putting her on TV for the first time. The rapport is very easy. On joining forces with BreathGemz Anthony Raissen, the creator of BreathGemz with his wife Lauren, gave Shawn and me a bunch of the product and we tried it. Then we checked out breath hours later and it was still fresh! So we told Anthony and Lauren we were happy to sign on and that’s the story.

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I know BreathGemz is going to have a great impact at retail and I’m going to do my best to help make that happen because I have total faith in this product. I’ll be promoting it on television, radio, print, the Internet, too. Plus I’ll being do special appearances at sales and PR events. We’re part of the family of the company; I’m not just a hired hand. We own a percentage of the company and that gets you more involved when you have ownership. I’m just very happy to be involved with BreathGemz. They’re great people, I really like the product. I think it’s a necessity and it’s great value for the confidence it gives you.

FOR IMMEDIATE RELEASE CONTACT: Jackie Lapin Media Relations Consulting (818) 707-1473, [email protected]

Dr. Anthony Dailley Founder/Director, Center for Breath Treatment

Since 1996 Dr. Anthony Dailley D.D.S. has devoted his life to alleviating bad breath. His Center for Breath Treatment based in the Mill Valley CA, conducts both scientific research and treatment for individuals suffering from halitosis. The center has treated more than 10,000 patients since its founding with a 99% success rate, and made great strides in studying both the causes and the treatments of bad breath. Dr. Dailley has found All Natural BreathGemz®breath freshener to be one of the most effective tools in his quest to rid people of the bad breath that plagues them from food ingestion. “I was very skeptical about products previously on the market that claim to reduce food-related odors because they typically don’t do what they say they will,“said Dr. Dailley. “But BreathGemz® is clearly different. I was convinced right away when I tested it on my wife and it really did the trick. I became a believer.” Dailley is one of the foremost dental pioneers in the America today. He was one of the original people involved with starting 1-800-DENTIST, the nationwide dentist referral service, and has emerged as a leader in the dental industry. In addition to serving as president of Breathcare, the specialty dental practice which he founded in 2000, Dr. Dailley was a member of the board of directors of Indicator Technologies, Inc., a medical device company in California from 1995 to 2000 and is today on the board of directors and was one of the founders of a publicly held biopharmaceutical company called NovaBay Pharmaceuticals located in Emeryville, California.

Dr. Anthony Dailley has a degree in cell and molecular biology from San FranciscoStateUniversity and received his dental degree from the University of the Pacific School of Dentistry in 1981. He has also held a teaching position at the University in the past. In his role as founder of the Center for BreathTreatment, Dr. Dailley continues to conduct research in the field of halitosis.

For more information on Dr. Dailley and The Center for Breath Treatment, visit www.breathcure.com.


BreathGemz® Founders Anthony and Lauren Raissen: Setting Their Sights on a New Breath Freshener

Blockbuster

Anthony and Lauren Raissen, the husband and wife team who have successfully launched many national brands, have set their sights on yet another venture. Now they are looking to surpass their prior successes with Gemz Brands USA’s new flagship product BreathGemz, a “dual-action” product that they believe will reinvigorate the breath freshener category. The couple spent the last few years developing BreathGemz. The mint coating process itself took nearly two years to perfect. More than 75 micro-layers are added to each capsule. The result is a product that can stand up to the strongest offenders even onion and garlic. They are thrilled to be in the marketplace once again. “We love working together and look forward to bringing another great product to market,” said Lauren Raissen. “It’s fantastic to work as a husband and wife team. It’s not always easy, but we both offer our unique talents and have learned over the past 25 years how to bring the best out of each other.” The Raissens have truly perfected the art of working in tandem. Over the past few years, Anthony and Lauren teamed up again with Inter/Media Advertising, the $500-million agency that has handled many hugely successful product launches.

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In their new venture, they launched InterQuantum, a unit of Inter/Media that focuses on guiding product marketers to retail. InterQuantum develops, plans, and executes strategic advertising and marketing campaigns, as well as retail sales representation for direct response, lead generation and retail clients. The company’s retail network specializes in food, drug, mass merchandiser, club, convenience and health food stores. Capitalizing on their knowledge and expertise in product sales and marketing, the Raissens have grown InterQuantum to a leadership role in its unique field, and they continue at the helm of this operation while launching BreathGemz. They will leverage all of Inter/Media and InterQuantum’s vast resources on behalf of their own brand. The Raissens hope that teaming up with former CNN interview show host Larry King and his wife Shawn will make BreathGemz a national success.

“We foresee that BreathGemz will be a flagship product, and that we have the same kind of extraordinary success we have had before,” said Anthony Raissen. “We have a great team of people, assets and resources in place. We have a great product that fulfills the public’s growing desire for natural ingredients.” Gemz Brands USA, LLC is headquartered at 15760 Ventura Boulevard Suite #850 Encino, CA 91436. To contact the company, call 818 995 6812 or email: [email protected].


Gemz Brands USA, LLC Names Inter/Media Advertising® Agency Of

Record For New All Natural BreathGemz® - Breath Freshener

BreathGemz – “The Mint Coated Capsule You Swallow™” set to Reinvigorate Breath Freshener Category

Inter/Media Advertising® has blazed a trail to global success for many brands and is now poised to do the same for the new All Natural BreathGemz® breath freshener after being named agency of record for BreathGemz® by Gemz Brands USA, LLC BreathGemz®, entering the market as one of the most complete and effective natural breath freshening products available, is set to reinvigorate the breath freshener category with its dual-action mint coated capsule that works instantly. BreathGemz® unique selling proposition is that you get instant fresh breath that lasts for hours against the toughest offenders - even garlic. This “dual-action” product features a powerful mint coating on the outside and a liquid core of parsley seed oil in the inside. BreathGemz® contains no artificial flavors, no preservatives and no alcohol for those individuals seeking an all-natural solution for fresh breath. Years of research and development were invested in the creation of BreathGemz® including new proprietary technology for the InstiMint coating. Bad breath affects an estimated 85-90 million Americans who spend billions a year on products looking for a solution. According to Newsweek Magazine 25% of the population suffers from halitosis. Inter/Media’s advertising campaign kicks off with a direct response TV campaign featuring Larry King and his wife Shawn King to educate the consumer, create national awareness and drive demand for BreathGemz® at the retail store level. The agency secured the Kings for the campaign.

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“We are very excited to have been selected by Gemz Brands to launch BreathGemz® because we know the explosive capability of this category,” said Robert Yallen, CEO of the Inter/Media Group of Companies. “Our experience in launching brands is invaluable and we believe that BreathGemz® has huge potential. The breath freshener category has been lacking any for almost a decade and BreathGemz® is ready to add excitement and revitalize the category For more information on BreathGemz®, visit www.breathgemz.com About Inter/Media Group of Companies Inter/Media Advertising is a fully integrated $500-million advertising agency and media organization that uniquely blends direct response advertising with general market techniques. Founded in 1974 and recognized as a major force in the direct response advertising industry, Inter/Media also specializes in retail brand building and advertising support. Inter/Media’s proprietary and precedent-setting lead/sales tracking system AccuTrak provides clients with statistical data on the relationship between advertising spend and consumer response. The company is comprised of ten business units--Inter/Media Advertising

® (strategy, planning and

research), Inter/Media Time Buying Corp®

(offline media execution), Inter/Media Interactive (online planning, buying and creative), Mediapoint Network

® (Performance-based advertising),

Inter/Image Productions®, Inter/Post Productions

® Editorial, InterQuantum, LLC (retail brokering,

marketing consulting), InfoTech Development™ (advertising and media metrics technology), Inter/Media Properties™ and Bellatrix Media™. Bellatrix Media includes the American Target Network™, which features unwired networks comprised of cable, broadcast TV, and radio media. For more information, go to http://www.Intermedia-Advertising.com.

larry king and wife shawn to breathe life into new ... mediakit.pdf · after hurricane katrina hit...

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