LARGE SCALECAMPAIGNSPromotions on a massive scale, just for Mobile Operators

LARGE SCALE CAMPAIGNS

Let’s get started!

WE’RE BIG

NASDAQ listed 1,000+ employees with 450+ engineers 19 offices around the world 10-years of profitable growth 2010 revenue of $116.3m with

EBITDA of $27.2m

WE’RE SMART

Velti’s mGage platform reaches 4.26 B mobile consumers

Optimized on 6,000 devices End to end: from asset creation to

promotional marketing mobile CRM, we do it all

WE’RE PRACTICE

D 125+ large scale campaigns 80+ mobile operators on 4

continents Wide scale: handling operators

from <1M to >50M subscribers Long term partnerships,

consistently running follow up campaigns

REINVENTING MARKETING FOR THE MOBILE ERA

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GLOBAL DOMINATIONDEEP MOBILE EXPERIENCEAND WE BUILD SMART TECHNOLOGIES

LARGE SCALE CAMPAIGNS

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Russia &CIS

Latin America Middle East

Africa

EuropeNorth America

HELPING BIG MOBILE OPERATORS AROUND THE WORLD

Asia

CAPTIVATE YOUR CUSTOMERSSpark your customers’ interest with unique marketing tools

BUILD LOYALTYKeep your customers attention; reward and delight them

INCREASE USAGEBoost revenue through data and premium text message

BUILD BUZZMake more reasons for your customers, the media and the mobile industry, to talk about your brand

NEW REVENUE STREAMSIdentify new revenue opportunities and new ways to market to your customers

WHY LARGE SCALE CAMPAIGNS?

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LARGE SCALE CAMPAIGNS

THE PROCESS

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LARGE SCALE CAMPAIGNS

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STEP 1: RECRUITCustomers are invited to participate via SMS broadcast, TV, BTL, web and social networks

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STEP 2: ENGAGEParticipants are engaged with fun and exciting quiz questions and activities

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STEP 3: award POINTS

Participants build up points every time they answer a question correctly

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STEP 4: Reward PRIZES

Either by draw or by top score, we award prizes to the winners

SO HOW DOES VELTI MAKE LARGE SCALE CAMPAIGNS WORK?*

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*Hint: It’s not easy to get up to 26% customer penetration. We know who to target, when they’ll be most receptive and how to execute in a big way.

LARGE SCALE CAMPAIGNS

HOW IT’s DONE:MOBILE MESSAGING BROADCAST7

OUR STRATEGY Optimize call-to-action & broadcast

schedule Targeted and personalized

communication based on segmentation and profiling information

Utilize recharging habits – by contacting customers with balance, when they top-up

Respect the brand and the subscriber

2012Example

#12012

Example

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BREAKING NEWS! Natural Born Winners Wanted. It’s payday today.Why not top-up today, win the $100,000 tomorrow and relax for the rest of the year?

Good news for +30694455667!100 lucky customers will be driving away with a brand new BMW and you could be one of them. Send now a blank SMS to 54440 to enter the draw!

THE VELTI EDGE:RELIABLE & ROBUSTOUR PLATFORM OUR TEAM

Flexibility and extensibility

Seamless integration with 3rd parties

Effective interoperability with other systems via web services

Secure environment

90+ professionals, including Project Managers, Technical Consultants, Copywriters, Business Intelligence Analysts etc. to ensure flawless campaign execution

OUR RESULT Uptime 99.97% in Q1 2011 Total throughput 1,000

SMS/sec Record of 19 Large Scale

Campaigns live simultaneously

THE VELTI EDGE:LEGAL EXCELLENCEOUR PROCESS

Extensive legal/regulatory preparation and execution

Global network of legal partners and local lawyers

Team of 7 in-house regulatory experts & legal advisors

$1 million spent in 2010 on legal preparation and execution

OUR RESULT Have run flawlessly over 125

campaigns without any regulatory issues

Repeated business with our clients

THE VELTI EDGE:quality ASSURANCEOUR PROCESS

Careful, relevant and intriguing communication, aligned with operator brand’s tone of voice

Multilingual copywriting team developing creative ideas and engaging SMS content

Targeted and personalized communication based on segmentation and profiling information

Dedicated Quality Assurance team ensuring fault-free campaign preparation and execution

OUR RESULT We deliver innovative concepts

with engaging mechanisms and error-free SMS dialogue

We generate positive buzz and enhance brand image

THE VELTI EDGE:EXCELLENT RESULTSOUR PROCESS

Optimized Recruitment through a balanced variety of methods

Challenging and innovative mechanisms and games

A team of experts analyzing and optimizing campaign results

A complete and versatile Monitoring and Reporting System

OUR RESULTHigh Recruitment

African Operator 2011

26%

European Operator 2011

19%

Top of Class Participation

SMS/User African Operator

2012

18SMS/User

Middle Eastern Operator 2012

39High Revenue

Per Participant

Per User Middle Eastern Operator

2011

$31Per User

Asian Operator 2010

$19

IT’S BEENA PLEASURE

Be sure to visit www.velti.com for more information and to read our blog on mobile marketing insights

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LARGE SCALE CAMPAIGNS