Laptop Sales Presentation 2.0

Agent training only. Not for sales use.

AIL

Agent training only. Not for sales use.

LNL Individual Business 2012 YTD $540

Birmingham, Alabama

Agent training only. Not for sales use.

LNL Bham Branch Individual Business 2012 YTD $537

Dallas, Texas

Agent training only. Not for sales use.

LNL Ft. Worth Branch Individual Business 2012 YTD $581

Orlando, Florida

Agent training only. Not for sales use.

LNL Orlando Branch Individual Business 2012 YTD $551

Little Rock, Arkansas

Agent training only. Not for sales use.

LNL L-Rock Branch Individual Business 2012 YTD $517

Houston, Texas

Agent training only. Not for sales use.

LNL Houston Branch Individual Business 2012 YTD $365

It’s too long…

AIL Time LNL TimeAbout Company 1:59 About Company 1:15

Intro: Child Safe 1:47 Intro: Child Safe 1:50

Intro: AD&D 1:30 Intro: $3k ADP 2:27

About Life 4:07 About Life 4:23

Final Expense 4:08 Final Expense 3:51

Income 1:24 Income 1:39

Mortgage 1:00 Mortgage 1:39

Education 2:44 Education 2:02

Total 18:39 Total 19:12

Needs Based Selling

IRT

I = IntroR = RecapT = Tie Down

What’s New

Agent training only. Not for sales use.

Laptop 2.0

What is new?

•Added endorsement letter from IUPA to Child Safe video

Laptop 2.0

What is new?

•Added Read-Off letter to ease transition from Introductory Offer to Life Insurance video

Laptop 2.0

What is new?

•Added ‘Inflation’ and ‘Non-Inflation’ buttons to survey

Laptop 2.0

What is new?

•Added inflation explanation in the Final Expense video.

Laptop 2.0

What is new?

•Final offer screen defaults to $30,000 for Whole Life for Final Expense

What’s Changed

Agent training only. Not for sales use.

Laptop 2.0

What has changed?

•The sequence of the laptop presentation is now:• Introduction to LNL – Who we are• Introductory offer – Why we are here• (New) Read-off letter – Bridging the gap

between why we are here and selling life insurance

• About Life Insurance (previously after survey) – Why life insurance is necessary

• Needs-based survey – What is necessary in your situation

Laptop 2.0

What has changed?

•Maximum percentage of take home pay has been increased to 3% (versus 2.5%)

•Changed Accidental Death Benefit message: ‘The remaining needs in the final proposal will be covered with Accidental Death Benefit (ADB).’

Laptop 2.0

What has changed?

•Final Expense video updated to reflect $15,000 average cost for funeral instead of $14,000

What’s Deleted

Agent training only. Not for sales use.

Laptop 2.0

What has been deleted?

• Time counter has been removed from all videos

• Deleted Barbara’s and Renee’s story

• Deleted excessive premium message on Final Offer screen

Laptop 2.0

What has been deleted?

•Removed questions listed below Family Member Medical Conditions from Needs-Based survey