lanwes idd presentation
TRANSCRIPT
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HOW DESIGN THINKING SOLVES THE PROBLEM: WHO WILL BE THE NIGHT’S DESIGNATED DRIVER
BY: PETER LANWES
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TARGET MARKETTypically college students between the ages of 18-22, or anyone who goes out drinking with a group of friends
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THE PROCESSINTERVIEWS AND RESEARCH WHILE REMAINING EMPATHETIC
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INTERVIEWS • Interviewed 15 Quinnipiac students
( several from each year) in person, all who partake in drinking.
• Asked several questions regarding their drinking habits and means of transportation after the “pregame”
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RESULTS • Everyone who was interviewed drinks at least once a week,
however, most drink up to 3 times a week• Students typically rely on shuttles, cabs, or Uber to get
them to their destination, however, for local destinations students often use a Designated Driver (DD), typically for the students 21+
• No one wants to be the designated driver, only do if they have to
• Students think that it should be chosen randomly, however, they also think that other factors should be considered that justify them not being the DD
• Examples: Had work all day, drove last time, I’m meeting someone tonight, etc.
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RESEARCH• Looked up several smart phone apps, used for drinking
purposes
Scenetap
StearClear
Drunk Dial No!
All drinking related apps have a very simplistic design to them, and are very easyto use. All are designed for exactly 1 purpose
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MY SOLUTION: THE APP, “NIGHT’S DD”
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HOW IT WORKSOPTION A: DECIDE RANDOMLY
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HOW IT WORKSOPTION B: USE FACTORS
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CONTINUED: OPTION B• Driver with the
lowest score is the Designated Driver
• Birthdays and “Already started drinking” factors automatically guarantees that person isn’t the driver
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PROBLEM/SOLUTION SUMMARY• Students on average rely on a DD once a week• No one likes to be the driver• Students think they should be chosen randomly, but also
sometimes think other factors should be considered• “Night’s DD” app can choose a driver randomly or take
factors into consideration
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PHYSICAL PROTOTYPE