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  • Lansing-East Lansing, MI Metro CBSA

    Market Area Profile

    April 2016

    Prepared by

    CADL Community Outreach

    For additional information, contact:

    Jessica Goodrich

    Business Outreach Librarian

    goodrichj@cadl.org

  • Lansing-East Lansing, MI Metro CBSA Market Profile

    1 Data obtained from Library business databases, including: DemographicsNow, BusinessDecision and ReferenceUSA; as well as the U.S. Bureau of the Census and Experian, Alteryx and ESRI forecasts. 2014, by Experian, 2014 Alteryx.

    Lansing-East Lansing, MI Metro CBSA

    This report covers the Lansing-East Lansing, MI

    Metro Core-Based Statistical Area.

    A Core Based Statistical Area (CBSA) is defined by

    the U.S. Office of Management and Budget at a

    geographic area that centers on an urban center of

    at least 10,000 people and adjacent area that are

    socioeconomically tied to the urban center by

    commuting.

    The Lansing-East Lansing Metropolitan Statistical

    Area includes the counties of Eaton, Clinton, and

    Ingham.

  • Lansing-East Lansing, MI Metro CBSA Market Profile

    2 Data obtained from Library business databases, including: DemographicsNow, BusinessDecision and ReferenceUSA; as well as the U.S. Bureau of the Census and Experian, Alteryx and ESRI forecasts. 2014, by Experian, 2014 Alteryx.

    Demographic Report

    2015 Estimates Summary Trade Area Michigan

    Population 468,160 9,927,646

    Households 185,146 3,893,475

    Average Household Income $68,263 $68,429

    Median Household Income $52,438 $50,309

    Average Household Size 2.41 2.49

    Median Age 34.9 39.5

    Median Home Value in 2010 $138,323 $132,905

    Population Trade Area Michigan

    2000 Census 447,726 9,938,366

    2010 Census 464,036 9,883,634

    2015A Estimate 468,160 9,927,646

    2020 Projection 481,387 10,100,364

    Households Trade Area Michigan

    2000 Census 172,419 3,785,653

    2010 Census 183,422 3,872,514

    2015A Estimate 185,146 3,893,475

    2020 Projection 191,824 3,984,515

    Median Age Trade Area Michigan

    2000 Census 32.8 35.6

    2010 Census 34.4 38.7

    2015A Estimate 34.9 39.5

    2020 Projection 35.8 40.0

    Median Household Income Trade Area Michigan

    2000 Census $44,500 $44,700

    2010 Census $49,292 $46,895

    2015A Estimate $52,438 $50,309

    2020 Projection $59,583 $58,008

    Average Household Income Trade Area Michigan

    2000 Census $55,395 $57,447

    2010 Census $65,076 $65,030

    2015A Estimate $68,263 $68,429

    2020 Projection $77,038 $77,925

  • Lansing-East Lansing, MI Metro CBSA Market Profile

    3 Data obtained from Library business databases, including: DemographicsNow, BusinessDecision and ReferenceUSA; as well as the U.S. Bureau of the Census and Experian, Alteryx and ESRI forecasts. 2014, by Experian, 2014 Alteryx.

    Per Capita Income Trade Area Michigan

    2000 Census $21,332 $21,882

    2010 Census $26,319 $25,787

    2015A Estimate $27,587 $27,140

    2020 Projection $31,273 $31,038

    Housing Unit Summary Trade Area % Michigan %

    2010 Total Housing Units 199,026 4,532,242

    2010 Total Occupied Units 183,422 92.2% 3,872,514 85.4%

    Owner Occupied: with a mortgage or loan

    87,924 47.9% 1,920,247 49.6%

    Owner Occupied: Owned Free and Clear

    32,123 17.5% 873,099 22.5%

    Renter Occupied 63,375 34.6% 1,079,168 27.9%

    2010 Vacant 15,604 7.8% 659,728 14.6%

    2015A Total Housing Units 199,374 4,538,980

    2015A Total Occupied Units 185,146 92.8% 3,893,475 85.8%

    Owner Occupied: with a mortgage or loan

    83,633 45.1% 1,802,922 46.3%

    Owner Occupied: Owned Free and Clear

    35,977 19.4% 971,614 25.0%

    Renter Occupied 65,536 35.3% 1,118,939 28.7%

    2015A Vacant 14,228 7.1% 645,505 14.2%

    2020 Total Housing Units 207,024 4,663,181

    2020 Total Occupied Units 191,824 92.7% 3,984,515 85.5%

    Owner Occupied: with a mortgage or loan

    86,028 44.8% 1,836,261 46.1%

    Owner Occupied: Owned Free and Clear

    38,017 19.8% 1,006,896 25.3%

    Renter Occupied 67,779 35.3% 1,141,358 28.6%

    2020 Vacant 15,200 7.3% 678,666 14.6%

    Median Home Value Trade Area Michigan

    2000 Census $105,351 $109,357

    2010 Census $138,323 $132,905

    Average Household Size Trade Area Michigan

    2000 Census 2.48 2.56

    2010 Census 2.41 2.50

    2015A Estimate 2.41 2.49

    2020 Projection 2.39 2.48

  • Lansing-East Lansing, MI Metro CBSA Market Profile

    4 Data obtained from Library business databases, including: DemographicsNow, BusinessDecision and ReferenceUSA; as well as the U.S. Bureau of the Census and Experian, Alteryx and ESRI forecasts. 2014, by Experian, 2014 Alteryx.

    Households by Vehicles Available

    Trade Area Michigan

    2010 2015 2020 2010 2015 2020

    0 Vehicles 12,529 12,681 12,948 306,055 309,056 310,373

    1 Vehicle 62,930 64,891 67,130 1,364,360 1,373,483 1,396,174

    2 Vehicles 74,439 73,660 76,317 1,498,915 1,502,164 1,545,166

    3 Vehicles 33,524 33,914 35,429 703,183 708,772 732,801

    Avg. Vehicles Per Household

    1.9 1.8 1.8 1.9 1.9 1.9

    Population by Gender

    Trade Area Michigan

    2010 2015 2020 2010 2015 2020

    Total 464,036 468,160 481,387 9,883,634 9,927,646 10,100,364

    Male 217,503 226,246 227,991 4,848,111 4,873,855 4,969,009

    Female 230,223 237,790 240,169 5,035,523 5,053,791 5,131,355

    Population by Age

    Trade Area Michigan

    2010 2015 2020 2010 2015 2020

    Total 464,036 468,160 481,387 596,285 575,891 571,436

    0 to 4 26,702 26,036 25,906 1,312,999 1,274,455 1,238,517

    5-14 57,286 55,725 54,968 739,598 692,078 676,889

    15-19 40,187 38,686 38,180 669,071 724,237 718,481

    20-24 50,803 53,306 51,404 1,164,148 1,189,042 1,250,290

    25-34 59,972 60,577 65,327 1,277,973 1,213,472 1,193,740

    35-44 54,405 52,894 54,045 1,510,032 1,437,123 1,328,195

    45-54 64,663 61,019 57,183 1,251,996 1,343,923 1,409,966

    55-64 55,792 59,396 62,470 724,709 824,978 997,431

    65-74 29,507 34,771 43,208 444,940 444,805 499,949

    75-84 17,160 17,473 20,039 191,881 207,641 215,469

    85+ 7,559 8,277 8,657 596,285 575,891 571,436

  • Lansing-East Lansing, MI Metro CBSA Market Profile

    5 Data obtained from Library business databases, including: DemographicsNow, BusinessDecision and ReferenceUSA; as well as the U.S. Bureau of the Census and Experian, Alteryx and ESRI forecasts. 2014, by Experian, 2014 Alteryx.

    Population by Race/Ethnicity

    Trade Area Michigan

    2010 2015 2020 2010 2015 2020

    Total 464,036 468,160 481,387 7,803,115 7,771,948 7,845,973

    White 378,492 378,973 384,332 1,400,362 1,400,919 1,389,398

    Black 41,407 42,157 43,461 62,007 64,154 66,512

    American Indian or Alaska Native

    2,345 2,366 2,418 240,803 277,210 324,059

    Asian/Native Hawaiian/ Other Pacific Islander

    17,670 18,883 21,445 147,029 159,167 174,558

    Some Other Race 8,740 9,359 10,518 230,319 254,249 299,865

    Two or More Races 15,382 16,422 19,213 436,358 477,355 530,537

    Hispanic Ethnicity 28,574 30,793 34,672 9,447,276 9,450,291 9,569,828

    Not Hispanic or Latino 435,462 437,367 446,715 7,803,115 7,771,948 7,845,973

    Population 25+ by Educational Attainment

    Trade Area Michigan

    2010 2015 2020 2010 2015 2020

    Grade K - 8 5,378 5,261 5,485 156,925 155,609 158,650 Grade 9 - 11 16,150 16,288 17,055 512,334 512,276 521,301 High School Graduate 71,810 73,285 77,024 2,029,998 2,033,665 2,089,153 Some College, No Degree 78,707 78,028 81,787 1,590,693 1,604,109 1,657,050 Associates Degree 27,389 28,336 29,978 549,087 567,184 590,835 Bachelors Degree 51,651 53,439 57,018 1,024,754 1,057,872 1,110,163 Graduate Degree 35,456 37,231 39,932 631,594 658,341 694,258 No Schooling Completed 2,517 2,539 2,650 70,295 71,929 73,631 Total Population Age 25+ 289,058 294,407 310,929 6,565,679 6,660,985 6,895,041

    Population 15+ by Marital Status

    Trade Area Michigan

    2010 2015 2020 2010 2015 2020

    Married, Spouse Present 176,697 166,546 171,714 3,752,807 3,722,136 3,810,680 Married, Spouse Absent 8,287 11,371 12,021 259,255 265,743 274,491 Divorced 37,971 43,917 45,778 921,113 954,269 983,660 Widowed 16,549 17,949 18,719 503,192 501,465 512,935 Never Married 140,544 146,616 152,281 2,537,982 2,633,687 2,708,645 Age 15 + Population 380,048 386,399 400,513 7,974,349 8,077,300 8,290,411

  • Lansing-East Lansing, MI Metro CBSA Market Profile

    6 Data obtained from Library business databases, including: DemographicsNow, BusinessDecision and ReferenceUSA; as well as the U.S. Bureau of the Census and Experian, Alteryx and ESRI forecasts. 2014, by Experian, 2014 Alteryx.

    Consumer Spending Data shows the amount that households spend in the listed product and service categories and compares the amounts

    to national data.

    Consumer Spending

    Trade Area Michigan Spending Potential

    Index

    Average Amount

    Spent

    Spending Potential

    Index

    Average Amount

    Spent

    Apparel and Services 87 $2,010.66 88 $2,028.22

    Men's 87 $376.28 87 $377.58

    Women's 88 $712.85 89 $716.89

    Children's 86 $319.92 87 $324.13

    Footwear 87 $395.73 88 $401.74

    Watches & Jewelry 86 $124.80 86 $124.55

    Apparel Products and Services (1) 83 $81.08 85 $83.33

    Computer

    Computers and Hardware for Home Use 88 $189.72 8

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