language and propaganda

8/9/2019 Language and Propaganda

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Presented by:Razki Raditya

Septiana Joni



Propaganda is information which is false orwhich emphasizes just one part of a situation,used by a government or political group tomake people agree with them !ongman"ictionary#$

Propaganda is the deliberate, systematicattempt to shape perceptions, manipulatecognitions, and direct behavior to achieve aresponse that furthers the desired intent of thepropagandist Jowett and %&"onnell, '())#



Propaganda is neutrally de*ned as asystematic form of purposeful persuasionthat attempts to in+uence the emotions,attitudes, opinions, and actions of speci*edtarget audiences for ideological, political orcommercial purposes through the controlledtransmission of one sided messages which

may or may not be factual# via mass anddirect media channels -elson, )../#$



0ilene et al ).12# identify seven techni3uesused by propagandists:Name Calling (NC)

Glittering Generalities (GG)Transfer (TF)Testimonial (TS)Plain Folks (PF)

Bandwagon (BW)Card Stacking (CS)



Name Calling (NC)4sing negative or discriminatory words,propagandists arouse suspicion and prejudice tocreate dislike of a group of people$

Glittering Generalities (GG)4sing slogans or simple catchphrases,propagandists make generalized statementsattractive to their audience$Transfer (TF)

5 transfer associates a revered symbol with anidea the propagandist wants to promote$ 6f anidea can be linked with, say, a +ag, it has agreater chance of winning popular approval$



Testimonial (TS)Person&s written or spoken statement praising thevirtue of a product8party$Plain Folks (PF)5n approach to convince people to supportsomeone or something$Bandwagon (BW)5n approach that encourages people to think thatbecause everyone else is doing something, weshould also do it$Card Stacking (CS)5 techni3ue that uses only facts that supportpropagandists9 ideas to make it seem that theirway is the only correct way$



GG is recorded as the propagandatechni3ue used by all *ve parties inpersuading the people to vote for eachparty$Samples:◦ Partai yang membawa perubahan, Gerindra◦ Suara rakyat benar, zaman enak zaman Golkar ◦ Itulah Indonesia hebat!◦ Kalau mau mandiri, pilih Partai Demokrat ◦ Partai Nasdem, gerakan perubahan



CS sits the second place where four of *veparties choose to apply the techni3ue$Samples:◦ Program kita justru untuk menanam padi juta

hektar, men iptakan " juta lapangan kerja baru,menghasilkan "# juta ton beras◦ $ujur aja ya, saya sih pilih zaman Golkar% &idup

lebih enak, lebih mudah◦ Saatnya kita kembalikan kedaulatan pangan agar

ter ipta kesejahteraan◦ 'ujudkan keadilan untuk semua% (enyongsong

Indonesia yang lebih baik



NC and PF record the same number withthree parties decide to use them$◦ Ketika para petani berjuang untuk hidup, %%% pemerintah

justru menghabiskan triliunan rupiah untuk memberikredit apartement mewah bagi segelintir orang% (NC)

◦

)aman demokrasi lebih demokratis% *rang bisa bi araapa saja, sampai kebablasan% (NC)◦ Photo captions, mentioning impor daging ayam, impor

kentang +ustralia, impor kedelai +merika, impor dagingsapi% (NC)

◦ (engapa uang tersebut tidak untuk para petani (PF)◦ -egitu banyak yang kita miliki namun begitu sedikit yang

kita kuasai% (PF)◦ Sekarang kita semua sudah jadi mandiri karena program

PNP(, K./, dan program0program lainnya% (PF)



TF, TS, and BW place the bottom three withonly two parties, respectively, that applythem$Samples:◦ he use of 6ndonesian national +ag followed by the

party9s logo ((:((:;/# (TF)◦ he use of 6ndonesian national +ag ((:((:)<# (TF)◦ )aman Pak &arto, semua berubah% +nak0anak sekolah,

suami kerja tenang, sandang pangan tersedia% (TS)◦ Setelah mendapat bantuan dari pemerintah Pak S-1

usaha kami tambah maju, Pak% (TS)◦ (ari lakukan perubahan bersama Partai Nasdem%

Gerakan perubahan% (BW)◦ (akanya pilih Partai Demokrat, Pak2e% Dijamin maju

deh usahanya, benar kan, Pak (BW)



Referring to a 3uick count result conducted by !itbang=ompas as of )( 5pril '()>, we *nd that:PDI P, which applied NC, GG, TF, PF techni3ues, gained

!"#$%& votes ) st position#$Golkar Part', which used NC, GG, TS, CS techni3ues,

received ! # *& votes ' nd position#$Gerindra Part', that applied NC, GG, TF, PF techni3ues,

garnered !!#+ & votes and placed the 1 rd position$Democratic Part', which used GG, TS, PF, BW

techni3ues, collected "#%$& votes and sat on the >th

place$National Democratic Part', which used GG, BW, CS techni3ues, only succeeded to place the . th positionwith #+& votes$



Gerindra, Golkar, PDI P, and DemocraticParties applied four of seven propagandatechni3ues$ herefore, referring to the 3uickcount result, the four parties succeeded toattract more voters$National Democratic Part' only applied threeof seven techni3ues of propaganda$ hus, it onlysucceeded to invite fewer voters$

he more propaganda techni3ues used, the more

it will attract voters$Propaganda seems to give signi*cant in+uenceto persuade people in making decision, in thiscase, choosing the political parties$



?erindra Party9s @A Source: youtube$com#



?olkar Party9s @A Source: youtube$com#



P"6 P9s @A Source: youtube$com#



"emocratic Party9s @A Source:youtube$com#



-ational "emocratic Party9s @A Source:youtube$com#

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