Globalization of Bollywood

Language and Culture: Group name: New York

What is Bollywood?Hindi film industryLeading film producer in India and one of the

biggest in the entire world. 1990’s: Globalization began when it went under

new reform2000’s: Significant growth in popularity around

the worldMovies can be seen on satellite TV, imported

foreign films, and local cinema. Films created more box office successes globally

What Influenced Bollywood?Parsi theatre, Hollywood, and western

musical television (MTV)Movies incorporate different languages to

use regional dialects (ex: Dhoom 2)Hinglish: mix of Hindi and English which

shows westernization of Bollywood filmsDance: use of western, Latin, and Arabic

dance moves Some film story lines are exact copies of

Hollywood films (ex: Partner vs. Hitch)

What makes Bollywood important? Bollywood encompasses the values and

traditions of the Indian Culture and tradition. It has become a world wide leader in

entertainmentBollywood is one aspect of India that is

evolving and growing. Representation of India and a source of

entertainment for a large population. More important than sports.

Bollywood’s influence:Better quality, cinematography, interesting

story lines, technological enhancementsWestern countries such as United Kingdom,

Canada, and United States gained interestWestern culture uses the theme of

reincarnation due to BollywoodInfluenced musical films and revived musical

film genre in America (ex: Moulin Rougue)Indian stories are being financed by western

countries (increase of co-productions)Use of Bollywood music by hip-hop artistsSongs and albums world-wide inspired by

Bollywood

Bollywood: Transformations that Fix Misconceptions

Conservative Liberal Settings of movies ClothingMore modern Themes Actress Popularity and Usage Tradition Modernization

Bollywood: Transformationhttp://www.youtube.com/watch?v=RJhiiA_eZ7

8

VS.

http://www.youtube.com/watch?v=QxfTgQNwywU

http://www.youtube.com/watch?v=YpnohT_a-2I

Cultural ImperialismMyth: societies thought to replace their

traditional beliefs to become more westernized

Bollywood has impacted western countriesDisplayed its traditional values and stayed

recognizably Indian with westernized twistsBollywood and Hollywood have collaborated

Genres

Music and Films: Masala Films Bollywood culture has

two main components.. Music Film Goined Together, is the

very popular musicals that shape the Bollywood culture today.

Musicals Most of these

differences reflect the moral, religious, and ethical differences in the culture.

Majority of Bollywood actors and actresses have the same fame and popularity as there Western counterparts in Hollywood.

Language barrier is the only restriction, but more films are creating English Subtitles.

Conclusion Has gained global successIs continuing to interest more western

countriesEvolved over the years but has not been

completely westernized Influenced western countries and has been

influenced by many factors

Work Cited"Globalization of Bollywood Song and Dance!" Bollywood

Film Critic. Web. 19 July 2011. <http://bollywoodfilmcritic.blogspot.com/2009/11/globalization-of-bollywood-song-and.html>.

“Bollywood and Globalization.” Web. 19 July 2011. <http://www.dishumdishum.com/BollyPresentation/GLOBALIZATION.PDF>.

"The Globalization of Bollywood." Globalization: Social & Geographic Perspectives — a Qwriting.org Blog. Web. 19 July 2011. <http://globalization.qwriting.org/2011/03/14/the-globalization-of-bollywood/>.