landscape case study – zurich zpp phase 1

2
Zurich were undertaking a group initiative based around job profiles and training that needed to be communicated to all employees in 170 countries and in 7 languages. We used our proven change management model to create a behavioural journey for all employees, focusing on Awareness and Desire for the initial phases. The communications strategy used digital touchpoints to provide straight forward KPIs, and to fulfil Zurich’s environmental responsibilities. Engaging employees in multiple languages and locations for a global insurer +44 (0) 207 7692 7001 www.yourlandscape.co.uk

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Landscape create compelling engagement programmes to help organisations reach people in the financial landscape. This a case study for Zurich, in which we engaged 65,000 employees in 6 languages in 170 countries.

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Page 1: Landscape Case Study – Zurich ZPP Phase 1

Zurich were undertaking a group initiative based around job profiles and training that needed to be communicated to all employees in 170 countries and in 7 languages. We used our proven change management model to create a behavioural journey for all employees, focusing on Awareness and Desire for the initial phases. The communications strategy used digital touchpoints to provide straight forward KPIs, and to fulfil Zurich’s environmental responsibilities.

Engaging employees in multiple languages and locations for a global insurer

+44 (0) 207 7692 7001 www.yourlandscape.co.uk

Page 2: Landscape Case Study – Zurich ZPP Phase 1

Employee engagementMicrositeE-marketingChange story and elevator pitch documentsFlash bannersTraining materialsCopywriting

+44 (0) 207 7692 7001 www.yourlandscape.co.uk

#4Zurich People Power (ZPP)Zurich People Power (ZPP)Introducing Le ChefIntrod i L Ch fng Le Chef

For internal use only. This document forms part of the Irish pilot.

Select your language

EN FR ES DE IT PT

AUSWAHL DER BESTEN ZUTATEN

ZPPL'ART DE COMBINER LES MEILLEURS INGREDIENTS

ZPPL'ARTE DI ABBINARE GLI INGREDIENTI MIGLIORI

ZPPCOMBINANDO LOS MEJORES INGREDIENTES

ZPPMISTURANDO OS MELHORES INGREDIENTES

ZPP

ITALIAN SPANISH PORTUGESE

搭配最佳食材ZPP

CHINESEGEMAN FRENCH

AUSWAHL DER BESTEN ZUTATEN

ZPPL'ART DE COMBINER LES MEILLEURS INGREDIENTS

ZPPL'ARTE DI ABBINARE GLI INGREDIENTI MIGLIORI

ZPPCOMBINANDO LOS MEJORES INGREDIENTES

ZPPMISTURANDO OS MELHORES INGREDIENTES

ZPP

ITALIAN SPANISH PORTUGESE

搭配最佳食材ZPP

CHINESEGEMAN FRENCH

AUSWAHL DER BESTEN ZUTATEN

ZPPL'ART DE COMBINER LES MEILLEURS INGREDIENTS

ZPPL'ARTE DI ABBINARE GLI INGREDIENTI MIGLIORI

ZPPCOMBINANDO LOS MEJORES INGREDIENTES

ZPPMISTURANDO OS MELHORES INGREDIENTES

ZPP

ITALIAN SPANISH PORTUGESE

搭配最佳食材ZPP

CHINESEGEMAN FRENCH