ASDA has a large and diverse workforce of 156,000 colleagues, working in over 300 locations and with a high staff turnover. The economic climate, the reduction in interest rates and their general indifference to investments and saving potentially made launching a ShareSave product a challenge. Our engagement strategy was to map colleagues according to sex, age, ASDA division, and buying history, producing over 100 different segments. The communications were also personalised throughout, making colleagues feel valued and appreciated and so increasing take-up by 20% and total savings by 30%.

Increasing take-up of ShareSave by 20% for ASDA

+44 (0) 207 7692 7001 www.yourlandscape.co.uk

Winner IFS ProShare Awards 2009

Winner IoIC Awards 2010

Highly Commended Financial Services Forum

Awards 2009

ShareSave launchDirect marketingMicrositeTent cardsE-marketingPosters

+44 (0) 207 7692 7001 www.yourlandscape.co.uk

Savings amount and term

I would like to make a payment under the Bank certified SAYE savings arrangement

1 I wish to apply for a 3 year option:

Opposite is the maximum amount you can save in this

new invitation (unless you withdraw from an earlier plan)

2 Please enter the amount you wish to save each time you are paid

If you are saving under £100 please leave any additional boxes blank. Do not use additional

characters, e.g. ‘-’You can save a minimum of £5 every four weeks up to a maximum of £250.

FOUR WEEKLY SAVINGS AMOUNT

Please write the amount in words below

REMEMBER, THE MAXIMUM CONTRIBUTION YOU MAY MAKE AT ANY ONE TIME ACROSS ALL SHARESAVE

CONTRACTS IS £250 PER PAY PERIOD. ALL YOUR EXISTING SHARESAVE CONTRIBUTIONS COUNT TOWARDS THIS LIMIT.

Application form

Please complete this form in block capitals and in black ink

Signature and declaration

A copy of the prospectus dated 1st February 2009 has been made available on www.asdasharesave.com,

and I accept those terms. I confirm that I have read, understood and kept a copy of the terms and

conditions provided and that I accept those terms and conditions. I understand that if this declaration

is untrue in any respect any interest or bonus payable under the plan will be forfeited.

Signature

Date

Important - Please check that your name and address details are correct.

Mark any changes above clearly in black ink, cross the box on the left

and advise your payroll department of your new details.

In case we need to contact you, we will

require your daytime telephone number.

(to be used by Equiniti Limited in the event of a query)

Account number

Product ID

4 easy ways to apply!

By text Text SHARESAVE (space) account number (space) Wal-Mart colleague number (space) four weekly savings

amount to 84247 e.g. SHARESAVE 12345678910 1401234567 50. On receipt of the Sharesave instruction a

confirmation message will be returned. The text facility is available until 11pm on 18th March 2009.

By telephone Call this number 0800 023 2093 and follow the instructions.

You will need your account number (printed above) and your Wal-Mart colleague number (shown on your payslip)

to apply. The telephone facility is available until 11pm on 18th March 2009.

Online Log onto www.asdasharesave.com or via your local Intranet and follow the on-screen instructions.

You will need your account number (printed above) and your Wal-Mart colleague number (shown on your payslip)

to apply. The online facility will be available until 11pm on 18th March 2009.

By post Send your completed Application Form using the enclosed reply paid envelope, to arrive no later

than 5pm on 18th March 2009 at: Equiniti, Aspect House, Spencer Road, Lancing, West Sussex BN99 6DA.

Neither ASDA nor Equiniti can accept responsibility for circumstances where your application form does not

arrive in time. You should send your form in the envelope provided so it arrives at Equiniti in plenty of tim

e.

: 0 0

:

D D M M Y Y Y Y

Please fold here

Please fold here

This year’s discounted

share option price is:

0857-0

09-S

£00.00

All Sharesave documentation is paid for by Equiniti.

Ryan Sales

123 Goodrich Road

East Dulwich

London

SE22 0ER

Closing date is

18 March

2009!

* Profit based on entering the 2005 scheme with an option price of £21.42 and saving £50 every four weeks. Savings = £1,800.00

therefore increase on investment is £758.16 which is 42% this includes the tax-free bonus as part of the increase. Closing share

price on 2nd June - first trading day after maturity = $57.17 ex rate $1:£0.5086, figures from WSJ.com. The price and value of any

investment and the income, if any, from them, can fluctuate and may fall against investor’s interest. You may get back less than

the amount you invested. Information on past performance, where given, is not a guide to future performance. Changes in rates

of exchange may have adverse effect on the value of investments which have exposure to foreign currencies.

† The option price is the average of three daily closing prices and exchange rates and so will not reflect the price of shares on the stock exchange.

Your account number This year’s discounted share option price is:†

Market price of shares at time of printing:

Dear David,

Stop dreaming – and start saving with ASDA Sharesave

I fully appreciate that finances might be tight at the moment, and the thought

of saving might not be your top priority. The fact is, at times like these it’s even

more important to consider putting money away for your future – and the ASDA

Sharesave plan can help you do this.

Save from as little as £5 every four weeks – and get a tax-free bonus!

With our Sharesave plan for ASDA colleagues, you can build up your

savings, easily:

• Enjoy a guaranteed tax-free cash bonus after three years

• Have the exclusive opportunity to buy discounted Wal-Mart shares at the special

price printed on this letter – with the potential to sell and make more money.

It’s simple – if you choose to join, your selected savings amount will be taken direct

from your pay, and of course, you can get your money back whenever you want,

if you need it.

Join your colleagues – and you could make over 40% profit*

Over 50,000 of your colleagues are already saving with Sharesave – and those

whose Sharesave plan came to maturity in 2008 made over 40% profit on their

savings. It’s really not complicated – the enclosed booklet will explain fully how it works.

Easy to save... simple to apply – but be quick to avoid missing out!

Take a look at the enclosed Sharesave booklet to find out more – and then, if

you choose to join, you’ll need to get your application in by the 18 March 2009,

to avoid missing out.

Regards,

Andy BondPresident & CEO, ASDA Stores Ltd

P.S. ASDA Sharesave has gone green! We’re on a mission to be Britain’s greenest grocer. So

we’ve reduced the amount of paper in this pack – and (even though we’ve included a paper

application form) would like to strongly encourage you to consider the environment when

you apply, and use one of our non-paper methods. It’s so easy to apply via our freephone

telephone service, online at www.asdasharesave.com, or even by text. Each one is completely

secure, and you’ll receive a confirmation of your application. This way, as well as giving yourself

financial peace of mind for your future, you’ll be doing your bit for the planet too!

25638866520 £27.45 £33.72

What will you do with yours, David?

David Armstrong98 Chalk Farm Rod

CamdenLondonN1 4RT

What will you do with yours, David?

It’s easy to save with Sharesave!Find out more inside…

Savings amount and termI would like to make a payment under the Bank certified SAYE savings arrangement

1 I wish to apply for a 3 year option:

Opposite is the maximum amount you can save in this

new invitation (unless you withdraw from an earlier plan)

2 Please enter the amount you wish to save each time you are paid

If you are saving under £100 please leave any additional boxes blank. Do not use additional

characters, e.g. ‘-’You can save a minimum of £5 every four weeks up to a maximum of £250.

FOUR WEEKLY SAVINGS AMOUNT

Please write the amount in words below

REMEMBER, THE MAXIMUM CONTRIBUTION YOU MAY MAKE AT ANY ONE TIME ACROSS ALL SHARESAVE

CONTRACTS IS £250 PER PAY PERIOD. ALL YOUR EXISTING SHARESAVE CONTRIBUTIONS COUNT TOWARDS THIS LIMIT.

Application formPlease complete this form in block capitals and in black ink

Signature and declarationA copy of the prospectus dated 1st February 2009 has been made available on www.asdasharesave.com,

and I accept those terms. I confirm that I have read, understood and kept a copy of the terms and

conditions provided and that I accept those terms and conditions. I understand that if this declaration

is untrue in any respect any interest or bonus payable under the plan will be forfeited.

Signature

Date

Important - Please check that your name and address details are correct.

Mark any changes above clearly in black ink, cross the box on the left

and advise your payroll department of your new details.

In case we need to contact you, we will

require your daytime telephone number.

(to be used by Equiniti Limited in the event of a query)

Account number

Product ID

4 easy ways to apply!

By text Text SHARESAVE (space) account number (space) Wal-Mart colleague number (space) four weekly savings

amount to 84247 e.g. SHARESAVE 12345678910 1401234567 50. On receipt of the Sharesave instruction a

confirmation message will be returned. The text facility is available until 11pm on 18th March 2009.

By telephone Call this number 0800 023 2093 and follow the instructions.

You will need your account number (printed above) and your Wal-Mart colleague number (shown on your payslip)

to apply. The telephone facility is available until 11pm on 18th March 2009.

Online Log onto www.asdasharesave.com or via your local Intranet and follow the on-screen instructions.

You will need your account number (printed above) and your Wal-Mart colleague number (shown on your payslip)

to apply. The online facility will be available until 11pm on 18th March 2009.

By post Send your completed Application Form using the enclosed reply paid envelope, to arrive no later

than 5pm on 18th March 2009 at: Equiniti, Aspect House, Spencer Road, Lancing, West Sussex BN99 6DA.

Neither ASDA nor Equiniti can accept responsibility for circumstances where your application form does not

arrive in time. You should send your form in the envelope provided so it arrives at Equiniti in plenty of time.

: 0 0

:

D D M M Y Y Y Y

Please fo

ld h

ereP

lease fold

here

This year’s discounted share option price is:

0857-009-S

£00.00

All Sharesave documentation is paid for by Equiniti.

Ryan Sales

123 Goodrich Road

East Dulwich

London

SE22 0ER

Closing date is

18 March

2009!

* Profit based on entering the 2005 scheme with an option price of £21.42 and saving £50 every four weeks. Savings = £1,800.00

therefore increase on investment is £758.16 which is 42% this includes the tax-free bonus as part of the increase. Closing share

price on 2nd June - first trading day after maturity = $57.17 ex rate $1:£0.5086, figures from WSJ.com. The price and value of any

investment and the income, if any, from them, can fluctuate and may fall against investor’s interest. You may get back less than

the amount you invested. Information on past performance, where given, is not a guide to future performance. Changes in rates

of exchange may have adverse effect on the value of investments which have exposure to foreign currencies.

† The option price is the average of three daily closing prices and exchange rates and so will not reflect the price of shares on the stock exchange.

Your account numberThis year’s discounted

share option price is:†Market price of shares

at time of printing:

What will you

do with yours, Mike?

Mike Smith

9a Mount Road

Leicester

LE1 9TF

12739108367

£27.45£33.72

Dear Mike,

Stop dreaming – and start saving with ASDA Sharesave

I fully appreciate that finances might be tight at the moment, and the thought

of saving might not be your top priority. The fact is, at times like these it’s even

more important to consider putting money away for your future – and the ASDA

Sharesave plan can help you do this.

Save from as little as £5 every four weeks – and get a tax-free bonus!

With our Sharesave plan for ASDA colleagues, you can build up your

savings, easily:

• Enjoy a guaranteed tax-free cash bonus after three years

• Have the exclusive opportunity to buy discounted Wal-Mart shares at the special

price printed on this letter – with the potential to sell and make more money.

It’s simple – if you choose to join, your selected savings amount will be taken direct

from your pay, and of course, you can get your money back whenever you want,

if you need it.

Join your colleagues – and you could make over 40% profit*

Over 50,000 of your colleagues are already saving with Sharesave – and those

whose Sharesave plan came to maturity in 2008 made over 40% profit on their

savings. It’s really not complicated – the enclosed booklet will explain fully how it works.

Easy to save... simple to apply – but be quick to avoid missing out!

Take a look at the enclosed Sharesave booklet to find out more – and then, if

you choose to join, you’ll need to get your application in by the 18 March 2009,

to avoid missing out.

Regards,

Andy Bond

President & CEO, ASDA Stores Ltd

P.S. ASDA Sharesave has gone green! We’re on a mission to be Britain’s greenest grocer. So

we’ve reduced the amount of paper in this pack – and (even though we’ve included a paper

application form) would like to strongly encourage you to consider the environment when

you apply, and use one of our non-paper methods. It’s so easy to apply via our freephone

telephone service, online at www.asdasharesave.com, or even by text. Each one is completely

secure, and you’ll receive a confirmation of your application. This way, as well as giving yourself

financial peace of mind for your future, you’ll be doing your bit for the planet too!

What will you do with yours, Mike?

It’s easy to save with Sharesave!Find out more inside…

Savings amount and term

I would like to make a payment under the Bank certified SAYE savings arrangement

1 I wish to apply for a 3 year option:

Opposite is the maximum amount you can save in this

new invitation (unless you withdraw from an earlier plan)

2 Please enter the amount you wish to save each time you are paid

If you are saving under £100 please leave any additional boxes blank. Do not use additional

characters, e.g. ‘-’You can save a minimum of £5 every four weeks up to a maximum of £250.

FOUR WEEKLY SAVINGS AMOUNT

Please write the amount in words below

REMEMBER, THE MAXIMUM CONTRIBUTION YOU MAY MAKE AT ANY ONE TIME ACROSS ALL SHARESAVE

CONTRACTS IS £250 PER PAY PERIOD. ALL YOUR EXISTING SHARESAVE CONTRIBUTIONS COUNT TOWARDS THIS LIMIT.

Application formPlease complete this form in block capitals and in black ink

Signature and declaration

A copy of the prospectus dated 1st February 2009 has been made available on www.asdasharesave.com,

and I accept those terms. I confirm that I have read, understood and kept a copy of the terms and

conditions provided and that I accept those terms and conditions. I understand that if this declaration

is untrue in any respect any interest or bonus payable under the plan will be forfeited.

Signature

Date

Important - Please check that your name and address details are correct.

Mark any changes above clearly in black ink, cross the box on the left

and advise your payroll department of your new details.

In case we need to contact you, we will

require your daytime telephone number.

(to be used by Equiniti Limited in the event of a query)

Account number

Product ID

4 easy ways to apply!

By text Text SHARESAVE (space) account number (space) Wal-Mart colleague number (space) four weekly savings

amount to 84247 e.g. SHARESAVE 12345678910 1401234567 50. On receipt of the Sharesave instruction a

confirmation message will be returned. The text facility is available until 11pm on 18th March 2009.

By telephone Call this number 0800 023 2093 and follow the instructions.

You will need your account number (printed above) and your Wal-Mart colleague number (shown on your payslip)

to apply. The telephone facility is available until 11pm on 18th March 2009.

Online Log onto www.asdasharesave.com or via your local Intranet and follow the on-screen instructions.

You will need your account number (printed above) and your Wal-Mart colleague number (shown on your payslip)

to apply. The online facility will be available until 11pm on 18th March 2009.

By post Send your completed Application Form using the enclosed reply paid envelope, to arrive no later

than 5pm on 18th March 2009 at: Equiniti, Aspect House, Spencer Road, Lancing, West Sussex BN99 6DA.

Neither ASDA nor Equiniti can accept responsibility for circumstances where your application form does not

arrive in time. You should send your form in the envelope provided so it arrives at Equiniti in plenty of time.

: 0 0

:

D D M M Y Y Y Y

Please fo

ld h

ere

Please fo

ld h

ere

This year’s discounted

share option price is:

0857-009-S

£00.00

All Sharesave documentation is paid for by Equiniti.

Ryan Sales

123 Goodrich Road

East Dulwich

London

SE22 0ER

Closing date is

18 March

2009!

* Profit based on entering the 2005 scheme with an option price of £21.42 and saving £50 every four weeks. Savings = £1,800.00 therefore increase on investment is £758.16 which is 42% this includes the tax-free bonus as part of the increase. Closing share price on 2nd June - first trading day after maturity = $57.17 ex rate $1:£0.5086, figures from WSJ.com. The price and value of any investment and the income, if any, from them, can fluctuate and may fall against investor’s interest. You may get back less than the amount you invested. Information on past performance, where given, is not a guide to future performance. Changes in rates of exchange may have adverse effect on the value of investments which have exposure to foreign currencies.

† The option price is the average of three daily closing prices and exchange rates and so will not reflect the price of shares on the stock exchange.

Your account number This year’s discounted share option price is:†

Market price of shares at time of printing:

Dear Misha,

Stop dreaming – and start saving with ASDA SharesaveI fully appreciate that finances might be tight at the moment, and the thought of saving might not be your top priority. The fact is, at times like these it’s even more important to consider putting money away for your future – and the ASDA Sharesave plan can help you do this.

Save from as little as £5 every four weeks – and get a tax-free bonus!With our Sharesave plan for ASDA colleagues, you can build up your savings, easily:

• Enjoy a guaranteed tax-free cash bonus after three years• Have the exclusive opportunity to buy discounted Wal-Mart shares at the special

price printed on this letter – with the potential to sell and make more money.

It’s simple – if you choose to join, your selected savings amount will be taken direct from your pay, and of course, you can get your money back whenever you want, if you need it.

Join your colleagues – and you could make over 40% profit*Over 50,000 of your colleagues are already saving with Sharesave – and those whose Sharesave plan came to maturity in 2008 made over 40% profit on their savings. It’s really not complicated – the enclosed booklet will explain fully how it works.

Easy to save... simple to apply – but be quick to avoid missing out!Take a look at the enclosed Sharesave booklet to find out more – and then, if you choose to join, you’ll need to get your application in by the 18 March 2009, to avoid missing out.

Regards,

Andy BondPresident & CEO, ASDA Stores Ltd

P.S. ASDA Sharesave has gone green! We’re on a mission to be Britain’s greenest grocer. So we’ve reduced the amount of paper in this pack – and (even though we’ve included a paper application form) would like to strongly encourage you to consider the environment when you apply, and use one of our non-paper methods. It’s so easy to apply via our freephone telephone service, online at www.asdasharesave.com, or even by text. Each one is completely secure, and you’ll receive a confirmation of your application. This way, as well as giving yourself financial peace of mind for your future, you’ll be doing your bit for the planet too!

What will you do with yours, Misha?

Misha Labat27 Green Avenue MaidstoneKentMD34 4RD

966847762352 £27.45 £33.72

What will you

do with yours,

Misha?

It’s easy to save

with Sharesave!

Find out more inside…

Start saving for whatever you want, with this year’s ASDA Sharesave – coming soon!Look out for your personal invitation in the post!

Ready to stop dreaming?

All Sharesave documentation is paid for by Equiniti. Poster 1