Lands’ End Kids 2018 Back-to-School Must-Haves Where Every Kid Fits In Slim, plus, regular, husky or tall; toddler, little kid or big kid, every kid fits at Lands’ End. And, with styles that range from sassy to sophisticated, carefree to classic, every kid’s personality fits too. Lands’ End Kids is known for outstanding quality, so these styles will stick around from the first day of school to the last and beyond. From tops to bottoms, shoes to sleepwear, Lands’ End Kids is the one-stop shop for back to school. Here are six seasonal trends with must-haves from the 2018 collection. TREND ONE: Active Style, Casual Comfort Make school mornings a snap with outfitting options for boys and girls that are comfortable, stylish and still look sharp. The 2018 back-to-school collection features tons of options of soft, easy wear and easy-care wardrobe basics that will surely become their favorites. Easy Wear with Iron Knees® & Grow-A-Long™ Iron Knee Pants extend the life of pants by taking what kids can dish out. A virtually undetectable soft and flexible panel is built right into the knee so that boys and girls have added durability right where it’s often most needed. Iron Knee is available on most girls’ and boys’ bottoms, including girls’ leggings. Kids start school at one size and inevitably end up another halfway through the year. With Grow-A-Long™, smart features are built right into sleeves and pant waists, to allow the item to grow along up to several inches using elastic and adjustable buttons. Must Haves ● Knit Kit™ Stretchy Separates for girls. Designed to mix and match with

colors that play well together, this versatile collection of dresses, legging tops, tunic tops, tees, leggings and skorts can take what she dishes out without slouch. Each item is made of a cotton-rich spandex to retain its shape, color and a soft feel. Knit Kit leggings blend spandex with soft cotton jersey for a fabric that will bounce back, wash after wash. New Iron Knee leggings make playtime a pleasure without worries of ripped knees.

● Layer up with Sherpa Hoodies for girls and boys, $37.95-52.95. A cuddly sherpa-fleece lined hoodie zips up to keep out the cold and comfort in without bulk, perfect for layering over tees, blouses and poplin shirts. Kangaroo pockets keep little hands warm. Make it personal with an embroidered name, initials or icon. For girls, a sherpa fleece zip-up wraps her in creamy, dreamy coziness with wool-like warmth.

● Jogger Pants for boys and girls. Comfy bottoms resemble sweatpants, only cooler. Pockets add urban flair and function while tapered legs make for a more streamlined silhouette. The waistband and ankles feature elastic, making them easy to slide on. Boys sizes in fleece with rip and grip cargo pockets, $32.95-$42.95. Girls sizes in French terry with offset front pockets, $29.95-$32.95. Both feature Iron Knees.

● Long-Sleeve Slub Tees for boys have a textured look and feel with the comfort of heavyweight cotton. These are perfect for layering and are available in solids and stripes, $15.95-$27.95.

● Sweatshirts for girls are not your average gym-class attire. They’re fit for picture day with details that include dots, stripes and stars along with a ruffle v-neck design, $27.95-$32.95.

TREND TWO: Great Graphics for All Ages While Graphic tees have been a favorite for some time, the themes change each year according to market trends. Since Lands’ End Graphic Tees come in sizes from toddler to big kid plus and husky, Lands’ End Kids has something for everyone. Graphic tees make great layering pieces under denim jackets and sherpa hoodies, playing off the on-trend layered look. Must Haves ● Novelty Embellished Graphic Tees for girls with sequins and age-appropriate embellishments that

“flip” to reveal another image; an owl turns into a ghost, an apple looks half-eaten, $20.95-$25.95. ● Glow-in-the-dark tees including constellations for girls and Pluto for boys make it fun to play. ● Allover graphics that feature everything from friendly sayings such as “Follow Your Dreams” and

woodland creatures to space themes and dinosaurs, $17.95-$25.95. TREND THREE: Very Cool, Very Varsity A little sporty, a lot classic – the varsity spirit makes its way into the 2018 Back-to-School Collection. Look for details such as color blocking, patches and stripes that take us back to football games, bleachers and letter jackets. Must Haves ● Varsity Cardigan for girls in Bold Berry Star (picture right) that features

stripe details around the arms and hems, star elbow patches and front patch pockets, $49.95.

● Varsity Bomber Jacket for girls and boys with a fleece-lined body and fully lined brushed jersey sleeves with a quilted exterior, front zipper and rib knit trim. Available in Peony Pink for girls, $47.95-$52.95. Available in Deep Sea for boys, $47.95-$49.95.

● Rugby Shirts for boys that feature the classic Lands’ End logo from early on in the company’s history. These heritage shirts are available in classic stripes, $37.95-$42.95.

TREND FOUR: Exploration Art, nature, sports and science, kids’ inquiring minds are constantly exploring. Feed their minds with shirts and layering pieces that feature graphics, patches and textures that inspire.

Must-Haves ● Fleece Half-Zip (pictured left) for boys have a 2-layer collar with rib knit interior and a chambray quilted shoulder that make him look like he just stepped away from the campfire, $39.95-$47.95. ● Active Knit Kit collection bottoms including Skorts ($17.95-$25.95) for Cartwheel Confidence™ and new Iron Knees leggings ($15.95-$27.95) for baseball diamond durability. She can wear her favorites, be comfortable and not have to worry about ripped knees.

● Graphic Tees for girls and boys with woodland creatures, dinosaurs and science themes to let their personality speak without saying a word.

● Knit Kit Tunic in Woodland Friends and Autumn Garden that help her express her interest in flora and fauna, $22.95-$27.95.

TREND FIVE: Chilling Out in Camo Camo is the new denim. The classic print can easily be mixed and matched with solids and patterns, making it quite possibly the most versatile piece in any back-to-school wardrobe. Look for classic olive green camo prints as well as black camo.

Must-Haves ● Iron Knees Pull On Jeggings for girls (pictured left) in Deep Forest Camo for a slim leg and slim style, $32.95-$42.95. ● Fleece Half-Zip for boys in Black Slate Camo that’s as comfy as it is stylish, $39.95-$47.95. ● Iron Knees Cargo Joggers for boys in Forest Night Camo looks urban and rugged, $37.95-$42.95. ● Iron Knees Plain Front Pants and Cargo Pull on Pants in Black Slate Camo, $32.95-$42.95. ● Iron Knees Leggings for girls in Shiny Star Camo for a touch of sparkle, $15.95-$27.95

TREND SIX: Denim While it’s tough to say denim is a trend, there certainly are aspects of washes, fabrics and silhouettes that come and go. Must Haves

● Iron Knees Jeans for boys in styles that suit every taste from Classic Fit to new styles with a touch of spandex; Cozy Stretch Denim Joggers with elastic cuffs and Stretch Pull-On Jeans, $34.95-$54.95.

● Skinny Jeans, Girlfriend Jeans and Jegging style jeans for girls are available in everything from Vintage Wash to Dark Blue Rinse and Camo. $32.95 - $47.95. All styles feature the virtually indestructible Iron Knee.

● Denim Jackets for girls and boys. This classic style is back and perfect for fall. Throw it over a tee or a sweater, roll up the sleeves or tie it around the waist, and say hello to the autumn weather, in Medium Indigo, $44.95-$54.95.

● Iron Knee Denim Overalls for her, complete with a handy chest pocket, side pockets and over-the-shoulder clasps. Create different looks by layering with a tee, turtleneck, blouse or sweater, $47.95-$49.95.

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For more information contact Jenni Coats, jenni.coats@landsend.com, 608-935-6089