landing pages done right: case studies of effective private school campaigns
DESCRIPTION
Last fall, we hosted a webinar on how to build the perfect private school landing page. Now it’s time for real world school examples. In this talk, Peter Baron breaks down school landing page campaigns. He explores what worked, what missed the mark, and shared advice on how to create landing pages that convert.TRANSCRIPT
Landing Pages Done Right: Case Studies of Effective School Campaigns
Welcome to this WhippleHill
#whipplehill
Peter Baron WhippleHill
Special Guest?
What is a landing page?
Landing page resources
When do you use a landing page?
Landing pages
Landing pages are often linked to/from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads.Source: http://en.wikipedia.org/wiki/Landing_page
Landing PageWebsite
309:1
Slide Inspiration: Oli Gardner, Unbouncehttp://bit.ly/unbounce-lp-design
admissions student life
academic programs school news
athletics...
Goal = Explore, Learn
vs
1:1
Slide Inspiration: Oli Gardner, Unbouncehttp://bit.ly/unbounce-lp-design
Targeted group
Goal = Conversion
Fill out that form!
Landing Page Resources
http://bit.ly/lp-that-convert
Anatomy of the Perfect Private School Landing Page http://bit.ly/private-school-landing-page
Designing for Conversion: 8 Visual Design Techniques to Focus Attention on Your Landing Pages http://bit.ly/8-design-conversion-tips
The 7 Principles of Conversion-Centered Landing Page Design http://bit.ly/7lpprinciples
When do you use a landing page?
Annual Fund
Make a gift in honor of a teacher, advisor, program or department!
309:1
12.5%
Admission Events
Accepted Students!
“It certainly worked, as we had the largest attendance ever at Revisit Day.” Liz Schmitt Director of Admission Miss Porter's School
Open House
Crowdsourcing
Peter SalibaHead of School Tilton School @TiltonHOS
www.experiencetiltonschool.org
www.experiencetiltonschool.org
Lead Generation
Special Guest?
Brendan Schneider Sewickley Academy www.sewickley.org
www.schneiderb.com
Challenge
Inbound Marketing Blueprint
1) Personas
Anne Ramsey • First generation independent school family • Two parents working • Concerned about transportation • Pain point in before and after-school care !
2) Keywords
3) SEO
4) Content +
5) Social Media
6) PPC
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