RONALD VAN DEN HOFF

#SOCIETY30

Before

1850

1850 -2020

After

2020

ERA OF INDUSTRIAL REVOLUTION

ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION

CONSUMER

€

GOVERNMENT &POLITICIANS

REGENTS –QUANGO’S

FINANCIALS

PRODUCERS

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – SELF EMPLOYED PROFESSIONAL

“A Knowmad is a nomadic knowledge

worker that is, a creative, imaginative,

and innovative person who can work

with almost anybody, anytime,

and anywhere.”John Moravec

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

GOVERNMENT

REGENTS

PROSUMER

PRODUCER

PROSUMER

INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

ABUNDANCE

PROSUMER

GOVERNMENT3.0& PRODUCERS3.0

COMMUNITY

OF INTEREST:

PERSONAL BRANDING

PEERS NETWORKING

COMMUNITIES OF PRACTISE:

NETWORKING

SHARING

COLLABORATION

COMMUNITY

OF PURPOSE:

-VALUE NETWORK

-MESHWORK

COLLABORATION

NEW VALUE CREATION

SOCIALECONOMICENTITY

TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITY

GIVE AWAY:AWAY=GONE

SUSTAINABLENETWORKS

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

VALUENETWORK&CO CREATION

22 RETWEETS19.000 CONTACTS

22 RETWEETS19.000 CONTACTSVALUENETWORK&CO-CREATION

22 RETWEETS19.000 CONTACTS 15.000 + downloads

5000+ traditionally sold

VALUENETWORK&CO-CREATION

SELFORGANIZINGBYSHARING

CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION

CROWD COLLABORATION

SHARINGSELFORGANIZINGSOCIETY

CROWD COLLABORATION

!SHARINGSELFORGANIZINGSOCIETY

CROWD COLLABORATION

http://www.logica.com/we-are-logica/media-centre/articles/2011/logica%20i%20can%20help/

SHARINGSELFORGANIZINGSOCIETY

sharing

SIMPLEBUTEFFECTIVE:

SHARING

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

LET’S HAVE DINNER!OK, BUT WHERE?

WATCH OUT!

sharing

PRODUCT SERVICE SYSTEMS

COLLABORATIVECONSUMPTION

COLLABORATIVE LIFESTYLE

COLLABORATIVECONSUMPTION&VALUENETWORKS

LONG SNOUT

HIGH

LOW

VALUE PERCLIENT

NBRCLIENTS

HIGH

LOW

SALESPERCLIENT

NBR OFCLIENTS

HIGH

PARETO 20-80 RULE

LONG TAIL

FA FA

4

LONG TAIL BECOMES LONG SNOUT

LONG SNOUTHIGH

LOWNBR OFCLIENTS

VALUEPER CLIENT

THE M

ESH

5

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

SOCIAL MEDIASTRATEGY

V

V

V

V

V

V

V

V

V

VV

V

V

M

VV

THE S2M MESH

SIMPLE, SMART, SHARING & SUSTAINABLE