Land RoverRange Rover Evoque

John Edwards

Company Profile1978

Dr. Ralf Speth

SWOT Analysis

STRENGTH

WEAKNESS

THREATS

OPPORTUNITIES

STRENGTH

• The body structure of this car is using aluminum with a weight 420kg

• Four WD

• Have two engine options :• 5.0 Liter v8 Petrol Supercharge with

power 510 HP • Diesel 4.4 SDV8 with power 339 HP

• Can pass through the flood as high as 1m

• CO2 off setting and eco friendly

STRENGTH

• Luxurious interior design

Very difficult to find the service and spare

parts

Wasteful of fuel

The price is very expensive

WEAKNESS

OPPORTUNITIES

Land Rover already know about people’s lifestyle in jakarta

Expand that industry with the aim looking for potential

market in Jakarta

THREATS

Many competitors

HONDA CR-V

Less suitable in Jakarta

There has been no official showroom but if there are only a

few

MARKETING MIX

PRODUCT

PRICE

PROMOTIONPLACE

PRODUCT

RANGE ROVER EVOQUE

PLACE

Land Rover have marketed the Evoque as being more hip, fashionable, and urban-

oriented, than their other models. In addition to this, much of the marketing for

the Evoque is directed towards urban-consumers

Land Rover using Land Rover Range Rover Evoque iConfigurator for apple iOS

AppStore with the aim to help buyers customise their own Evoque

PLACE

PRICE

3-3,7 M

INDONESIA

$ 45,040 - $ 52,940

$ 42,040 - $ 52,440

U.K

PROMOTION

The car is design by Gerry McGovern and Victoria

BeckhamPrint

ONLINE

RADIO Ads

@ LandRoverUSA

Land Rover USA

Landroverusa

land rover should establish an authorized dealer in Indonesia in order

to expand their markets both in buying and selling cars and also the

services rendered. By an authorized dealer because it is very

important so that they can increase product sales.

RECOMMENDATION

Thank You Name of Group

Annita

Christian .I.Kamila

Kevin .Y.

Gerry .F.

Fina .L.

Hanny .F.Despriya .G.

Dani Vanadi .J.