• Name of artist in big and bold font –attracts the audience. It also promotes the artist.

• Picture of artist below her name – allows the audience to familiarize themselves with her.

• Has a bright and fresh “summery” feel – theme of the album

• Use of white – connotes purity, innocence

• Blue font & blue sky – connotes peace, calm

• Red/pink lipstick & styled hair suggests femininity.

• Website of artist encourages audience to look further, therefore selling the artist.