Cross Media Case Study

Background

• Lana Del Rey is an American singer and songwriter whose real name is Elizabeth Woolridge Grant. She has many influneces such as Elvis , Eminem and the sounds of Jazz. She began writing songs at age 18 and was signed in 2007 to 5

Point Records. Del Rey bought her self out of her contract in 2010 and signed a joint

contract with bigger labels Interscope, Polydor and Stranger Records.

Rising to FameIn 2012 she released her first major studio

album Born To Die. The album was a success, reaching the number one album slot in 11 countries. However critics were divided,

especially after a performance on she received very negative reviews.

Born To Die performed so well in charts that later on in the year (November), The Paradise edition of Born To Die was released. This was

technically a deluxe version of the album, although Del Rey has called it an “E.P”. With

eight extra songs added on to the original fifteen.

Del Rey continued to win awards for Born To Die through till 2013, when she released

Ultraviolence in 2014. Which too performed well in the charts and won awards.

Website Analysis

Lana Del Reys website features the cover art of her latest album Honeymoon, it is going to be released September 18th 2015.

Her logo is at the top and is the biggest and boldest in a bright red. This is so it’s the first thing you notice on the home page.

Opening page of the website

The album name and release date are bold and the next biggest things after her logo. This is clear promotion for the new album.

She then has links to where you can preorder the album from major sites

Links to the video and where to buy the latest single of the album

The video for Del Reys latest video “High By The Beach”, starts playing immediately. This is promotion for the album as a whole and a single. There's no way to stop or pause the video so you have to watch it.

There are links to all of Del Rey’s social medias

The same as the enter page, there are links to pre order the album, which stay there for the whole video

There isn't much colour to the main page as the background is white. However the writing and links on the page are red and blue, this connote the patriotism that Del Rey features in many songs and corresponding videos.

Lana Del Rey’s website is all one page, the links at the top take you to further down the original page

The website has a stylistic/ cinematic/ retro feel to it, this is because it features Del Rey’s work in every section. This makes the website interesting to look at, especially if you are a fan as pictures of Del Rey are everywhere

The website is interactive, clicking on item will take you to a page with a small article about the item. These are sometimes written by Del Rey which gives it a personal touch for her fans.

This theme of pictures of Del Rey and screen caps of her videos continues down the page into the sections of music, videos and gallery.

Overall the website is quite simplistic with a re occurring theme which brings all together. However apart from the opening page and top of the actual website there isn't any more obvious promotion of the latest album Honeymoon. Which suggests that Del Rey mainly uses the website to update her fans.

Album Artwork (deluxe digital pack) The album art reflects the name of the album Honeymoon, through the pictures and the way they have been edited.

True to Del Rey’s previous