LAMP Stack and SEO

Download LAMP Stack and SEO

Post on 08-May-2015

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<ul><li>1.Developer Summit: Open Source Stack<br />Presented by: Kenny Hyder<br />Senior Consultant, Position Tech<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br /></li></ul> <p>2. Open Source<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />3. Benefits of Open Source<br /></p> <ul><li> Easy to work with </li></ul> <p>4. Large Support Communities 5. Lots of Plugins &amp; Tools AvailableKenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />6. Downside of Open Source<br /></p> <ul><li> Designed for Usability, Not Search </li></ul> <p>7. No support lineKenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />8. Quick &amp; Dirty Tricks<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />9. Quick &amp; Dirty Tricks for Open Source<br />Title Tags<br /></p> <ul><li> Heavily weighted by search engines </li></ul> <p>10. Easy to implement/supported plugins for most frameworks 11. Apply global rules for product &amp; category pagesGuidelines:<br /></p> <ul><li> Limit to 69 characters INCLUDING spaces, best around 64-65 char. </li></ul> <p>12. Place keyword in front 13. If you use branding terms, place in back of titleKenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />14. Quick &amp; Dirty Tricks for Open Source<br />URL Structures<br /></p> <ul><li> Keyword Relevancy in URL adds to SEO </li></ul> <p>15. Easy to implement with mod_rewrite and/or plugins 16. Apply global rules for product &amp; category pagesGuidelines:<br /></p> <ul><li> DONT SPAM YOUR URLS! </li></ul> <p>17. Use hyphens instead of underscores 18. ex. http://domain.com/category/name-of-product.phpKenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />19. Quick &amp; Dirty Tricks for Open Source<br />Navigation<br /></p> <ul><li> Good Navigation = Good Indexing </li></ul> <p>20. Search Engines get to everything on your site by how you link to itGuidelines:<br /></p> <ul><li> Always use text based navigation </li></ul> <p>21. For drop downs, use CSS, not JavaScript controllers 22. Use relevant keywords for anchors 23. Use server side includes for fast changesKenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />24. Quick &amp; Dirty Tricks for Open Source<br />XML Sitemaps<br /></p> <ul><li> Jump Starts the Indexing Process </li></ul> <p>25. SUPER Easy to ImplementGuidelines:<br /></p> <ul><li> Include all the fields </li></ul> <p>26. ValidateKenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />27. Tools<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />28. Tools: Wordpress<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />29. Tools: Wordpress<br />All in One SEO Pack<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />30. Tools: Wordpress<br />Permalinks<br /><br />RewriteEngine On<br />RewriteBase /<br />RewriteCond%{REQUEST_FILENAME} !-f<br />RewriteCond%{REQUEST_FILENAME} !-d<br />RewriteRule. /index.php [L]<br /><br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />31. Tools: Wordpress<br />Alt Text<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />32. Tools: Wordpress<br />Robots Meta<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />33. Tools: Wordpress<br />Others<br /></p> <ul><li> XML Sitemaps </li></ul> <p>34. Top 10 35. Related Posts 36. Feedburner 37. Social Bookmarking 38. SEO No DuplicateKenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />39. Tools: Wordpress<br />Thesis Theme<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />40. Tools:Drupal<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />41. Tools:Drupal<br />SEO Checklist<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />42. Tools:Drupal<br />Others<br /></p> <ul><li> Meta Tags </li></ul> <p>43. XML Sitemaps 44. Canonical URLsKenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />45. Tools:Joomla<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />46. Tools:Joomla<br />Title Tags<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />47. Tools:Joomla<br />SEO Generator Auto Meta Data<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />48. Tools:Joomla<br />sh404SEF/SEF Advance Search Engine Friendly URLS<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />49. Tools:Joomla<br />Missing Metadata<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />50. Tools:Joomla<br />Header Tags<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br />51. Questions?<br />Kenny Hyder<br />khyder@positiontech.com<br />http://positiontech.com<br />http://twitter.com/kennyhyder<br />Download: http://hyder.me/download/developer-summit.pptx<br />Kenny Hyder Position Technologies http://positiontech.com khyder@positiontech.com @kennyhyder<br /></p>