lafuma fw1516 lookbook_english

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AWAY HAS NEVER BEEN SO CLOSE

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Our roots have not changed… For Winter 15-16, our teams wanted to give our French brand a new life. First, in product design – to be a better companion in everyday life, providing more technique for comfort, style and protection. More than ever, we will be a familiar, inclusive brand that strives to understand and respect today’s environments, in order to introduce people to its values of sharing and escape. And second, by affirming what makes us different. This difference is in our genes. It involves instilling trust in each person, at each moment, forever. This difference is eco-responsibility. Championed by our staff, and driven by unique actions. Because our commitment never ends…

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Page 1: LAFUMA FW1516 LOOKBOOK_ENGLISH

AWAY H A S N E V E R B E E N S O C L O S E

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B R A N D S P I R I T

OUR ROOTS have not changed… For Winter

15-16, our teams wanted to

give our French brand a new

life. In product design – to

be a better companion in

everyday life, providing more

technique for comfort, style

and protection. More than

ever, we will be a familiar,

inclusive brand that strives

to understand and respect

today’s environments, in order

to introduce people to its

values of sharing and escape.

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CLOSENESSBeing close to our consumers, and our natural environment, is Lafuma’s top priority.

ESCAPELafuma invites you to get away – both day-to-day and when doing outdoor sports.

SHARING Because for Lafuma, the outdoors is above all about sharing moments together.

TECH SPECS All Lafuma products are backed by the brand’s 85 years of outdoor know-how, and use best labels (gore-tex®, urban®...)

B R A N D P I L L A R S

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PROGRAMECOLIFE®

L A F U M A ’ S

APPROCHE ECOLIFE

L imiting environmental and social impacts throughout

the product life cycle is Lafuma’s Ecolife® commitment

to responsibility.

The Ecolife® label identifi es products that: are exemplary in

terms of sustainability; use materials that are low impact

(recycled, organic) and certifi ed (Bluesign®, Oeko-Tex®),

made in audited factories (which respect working conditions

and the environment), and are transported by ship and/

or train. All these products thus fi t into a program of eco-

design and eco-responsibility.

At Lafuma, awareness of our responsibility to people and

nature is embedded at every level and in every department.

Which is why Ecolife® also refl ects an everyday mindset,

shared by all company members through tangible actions,

via working groups.

The annual clean-up of the Mer de Glace glacier in Chamonix

is one of the initiatives that embody this commitment.

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1 Develop sustainable, high-quality products

2 Eco-design all our products and packaging

3 Systematically favor the purchase of certified materials

4 Ensure animal traceability

5 Apply and exceed regulatory requirements on the use of chemicals in raw materials and products

6 Promote manufacturing in Europe and in our own factories

7 Explore our supply chain and know it better

8 Commit to environmental and social non-profit organizations

1 Using only Bluesign® or Oeko-Tex® certified materials in our apparel collection by 2020

2 Providing an in-house repairs and after-sales service

3 Collecting and re-using used products put on the market via our partner shops

4 Updating the company’s Carbon Footprint (last measured in 2009) and, therefore, its greenhouse-gas emissions target (-20% by 2020)

our

our

our

our

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G O T O S T O C K H O L M

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LANDCRUISER PARKA This parka boasts a look worthy of the Canadian Far North delivering total protection again adverse weather, with maximum warmth and a myriad of uber-urban applications!

U R B A N T R A V E L

LANDCRUISER PARKAThis parka boasts a look worthy of the Canadian Far North delivering total protection again adverse weather, with maximum warmth and a myriad of uber-urban applications!

LANDCRUISER PARKAThis parka boasts a look worthy of the Canadian Far North delivering total protection again adverse weather, with maximum warmth and a myriad of uber-urban applications!

U R B A N T R A V E LU R B A N T R A V E L

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CARRY FLIGHT Check-in will be hassle-free with this travel pack – a dependable companion for short trips away from base (cabin volume).

STATEN BOOT The spirit of winter come to town with this boot, a quality item in full-grain leather designed for everyday comfort.

U R B A N T R A V E L

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NEW WOOLY A hybrid of duffl e coat and classic reefer, this jacket is an evolved urban version of the mountain-dweller’s wool-cloth poncho, teaming polyester and boiled wool to provide effi cient thermal comfort in town. Always elegant, no matter how cold it gets.

GEMMA WOOLIE HAT Wool hat with water repellent technology.

U R B A N T R A V E L

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GO TO 14’ ’ Made in canvas cotton fabric, this backpack is designed to accommodate a 13-14-inch screen laptop or a tablet.

WOOLY T-ZIP Natural knit materials: in zipped vest and trucker’s pullover versions, this pullover boasts the insulating performance of wool and the snug comfort of cotton, in a distinguished all-purpose design.

U R B A N T R A V E L

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G O T O A J A C C I O

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LD GREENLIGHTDefi ned by the comfort and warmth of Technowarm®, this pleasant-to-wear microfl eece is a ubiquitous performer, useful for all sports disciplines or day-to-day once the weather turns cooler.

H I K I N G

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HIKING DAY 28A handy capacity featuring a separate pack-bottom section for simpler day travel and digital-device storage.

H I K I N G

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LD TWIST LOFTHeads or tails? This jacket

balances versatile style and the whimsical touch of a reversible puff er, exuding femininity and lightweight warmth to protect

you from wind and cold, as well as jazzing up the grey urban façades

with its colorful effi ciency.

LD SCARF PELOTELadies’ plain polar fl eece scarf.

LD TWIST LOFT TAURUSMulticoloured knit hat.

you from wind and cold, as well as jazzing up the grey urban façades

LD TWIST TAURUS

you from wind and cold, as well as

LD TWIST

H I K I N G

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H I K I N G

LDLAFTRACKFor versatile leisure – from hiking to multisports – this shoes off ers the freedom of a low-cut upper, the comfort of a fl exible lugged outsole, and the waterproof protection that’s essential in winter, plus a look that easily crosses over.

to multisports – this shoes off ers

LDLAFTRACKFor versatile leisure – from hiking to multisports – this shoes off ers

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G O T O Y U K O N

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FASTRACK TWIN LOFT JKTOur 3 in 1 protection know-how and the guaranteed warmth of ultra-high-loft Primaloft® insulation for the zip out inner jacket, this product will be your supremely adaptable companion on all Alpine routes.

FASTRACK TWIN LOFT JKTOur 3 in 1 protection know-how and the guaranteed warmth of ultra-high-loft Primaloft® insulation for the zip out inner jacket, this product will be your supremely adaptable companion on all Alpine routes.

FASTRACK TWIN LOFT JKTOur 3 in 1 protection know-how and the guaranteed warmth of ultra-high-loft Primaloft® insulation for the zip out inner jacket, this product will be your supremely adaptable companion on all Alpine routes.

T R E K K I N G

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LAKI WARM TEEThe ideal solution for all your journeys in the mountains. The Laki Warm, in its crew-neck version, is a reassuring piece of uwnderwear that contains wool for effi cient moisture wicking and quick drying, while also providing warmth, odor management and anti-UV protection.

TREK IT EASY 65+10So that organising your pack is always a pleasure, this backpack off ers intelligent compartmentalisation. Three access points simplify management of the three main stages in a day’s hiking, so you can head off for several days in total self-suffi ciency.

T R E K K I N G

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APPENNINSACTIVE PANTSThe dream pant for storming summits and other unspoilt paradises, devoted to enthusiasts of ski touring and of mountain treks on variable terrain. With generous stretch for fl uid movement and totally waterproof critical areas, the pant justifi es its use in active conditions.

CIAMAHiking enthusiasts who head off for one or more days will appreciate the stability, comfort and traction of the high-cut boot. A waterproof design for enjoying waymarked trails all year round.

APPENNINSACTIVE PANTSThe dream pant for storming summits and other unspoilt paradises, devoted to enthusiasts of ski touring and of mountain treks on variable terrain. With generous stretch for fl uid movement and totally waterproof critical areas, the pant justifi es its use in active conditions.

APPENNINSACTIVE PANTSThe dream pant for storming summits and other unspoilt paradises, devoted to enthusiasts of ski touring and of mountain treks on variable terrain. With generous stretch for fl uid movement and totally waterproof critical areas, the pant justifi es its use in active conditions.

T R E K K I N G

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LD PUMORI DOWN3 in 1 jacket with a zip-out inner

layer fi lled with white down.

LD RIB FLEECEFor sports and travel, this microfl eece

thermal top features an elegant cut and an original looking knit courtesy.

doublé d’un col tulipe.

T R E K K I N G

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ACCESS 45 LDFor roaming, hikes that require provisions and bivy equipment, this backpack delivers organisation plus comfort courtesy of an adjustable back specially designed for the female body shape.LD ALPS PANTS

Our newest arrival in the multi-purpose winter pant department, the Alps is a warm softshell pant dedicated to trekking and cold destinations. Flexible, warm, comfortable and protective – high-grade assets for hiking in seriously cold conditions.

T R E K K I N G

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C O M P A C T P A C K I N G

1

4

C O M P A C T P A C K I N GC O M P A C T P A C K I N G

L D W A R M N ’ L I G H T V E S T

For dawn departures, and to stay warm, this jacket spreads natural-down warmth with maximum compressibility, and features a windproof recycled outer.

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C O M P A C T P A C K I N G

2

3

5

L D W A R M N ’ L I G H T V E S T

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C O N T A C T S

THORSTEN WALTERAREA SALES MANAGER DACH/SKANDINAVIENMOBIL: +41 79 643 47 23MAIL: [email protected] MOUNTAIN GROUP Schweiz AG ; Bahnstrasse 40 ; CH-6208 Oberkirch

LADISLAV MASEKAREA SALES MANAGER EASTERN EUROPE/MIDDLE EASTMOBIL: +41 797741905MAIL: [email protected] MOUNTAIN GROUP Schweiz AG ; Bahnstrasse 40 ; CH-6208 Oberkirch

CAROLE MEUNIERAREA SALES MANAGER ASIA PACIFICMOBIL: +852 9433 0208MAIL: [email protected]

YOANN PATURALAREA SALES MANAGER UK/BENELUX/AMERICASMOBIL: +33 610191615MAIL: [email protected] GROUP; 21, rue du Pré Faucon PAE Les Glaisins BP 60348 F. 74943 Annecy-le-Vieux Cedex

MARCO SANCANDIAREA SALES MANAGER SUD EUROPAMOBIL: +39 3481201275 MAIL: [email protected] SRL - filiale italiana del Gruppo CALIDA, Vicolo Boccacavalla 18, 31044 Montebelluna (TV), Italia

LAFUMA HEAD OFFICE I 3, impasse des prairies I PAE Les Glaisins74943 ANNECY-LE-VIEUX I France I TEL : +33 (0)4 50 69 59 59

WWW.LAFUMA.COM