#srdcedekuje

PROBLEM

Cardiovascular disease is the world‘s number one killer.

CHALLENGE

Are you in a relationship with your body?

SOLUTIONGet people to know they can

treat yourself better and with fun#srdcedekuj

e

#srdcedekuje

STRATEGY

BUZZ ACTION NETWORKING

BUZZSomething is going on!

Celebrities do yoga in unusual public spaces.

Challenge

Engagement#srdcedekuje

CHALLENGE

BUZZ

#srdcedekuje

MICROSITE

Going: 4 582 people

BUZZ

#srdcedekuje

TEASERS

ACTION

#srdcedekuje

FLASH MOB

High attendance

Connection with #srdcedekuje brand and discover #telodekuje movement

Seed „love my body“ thinking

EDUCATION

#srdcedekuje

Multiple communication platforms

Ambassadors

Peoples contributionContent

Inspirations

ACHIEVEMENTS

#srdcedekuje

SPREAD OF THE IDEA

ACTIVE CONTRIBUTORS

MEDIA ATTENTION

AKNOWLEDGMENT OF THE TOPIC

THRIVING AMBASADORS

MOVEMENT

#TELODEKUJE#srdcedekuje

#plicedekujou#jatradekujou

#mozekdekuje

#kloubydekujou