“ladies and gentlemen, the beatles!”

SEPTEMBER 23 – SEPTEMBER 25, LONDON ONTARIOWWW.THEBEATLESFESTIVAL.COMSPONSORSHIP PACKAGE

“LADIES AND GENTLEMEN, THE BEATLES!”With that famous line from February, 1964, Ed Sullivan officially introduced The Beatles to North American audiences; things have never been the same.

The Beatles went on to become pop idols and the most influential musical group of all time. These legendary icons of pop culture influenced our lives, gave inspiration to musicians, artists of all description and even now continue to bring joy to fans of all ages.

Produced by TBF (London) Inc.Contact: Paul Rivard - Festival Director 380 Wellington St., Tower B 6th Floor, London ON, N6A [email protected]: 519.434.9700 Fax: 1.888.463.2058

2 | The London Beatles FestivalSponsorship Package

OUR PROFITS

OUR MISSION

OUR GOAL

THEVISION

Partial proceeds from the Festival will be donated to our Partner charity The Brain Injury Association (London & Region).

Our goal is to become the premier Beatles Festival in North America. Not only will The London Beatles Festival recreate the phenomenon and experience that was The Beatles, we will recognize and award the top tribute artists from around the world.

The festival will be jam packed with performances by top international tribute bands on our feature stages as well as by local musicians paying homage in their own styles. There will also be a host of interactive opportunities for festival goers to enjoy.

Our mission is to bring people of all ages together to share in the magic and music of the worlds most influential musical group.

WH

O IS

TH

E BE

ATL

ES F

ESTI

VAL

(LO

ND

ON

)?The Beatles Festival (London), is a not-for-profit corporation founded by Steve Burchell (an event promoter for over 35 years) and Paul Rivard (of London based Ticketwindow.ca). Together they have assembled a dedicated committee whose members represent key business partners and associations within London.

The Beatles Festival, Activities and Attractions


WH

AT’

S H

APP

ENIN

G?

ONSTAGE

FESTIVALVENUES

INTERACTIVEFEATURES

THE MARKETPLACE

• Beatles tribute bands and artists• Local artists paying tribute to the Beatles• Popular Beatles films

• Beatles Trivia• Beatles Rockband• Karaoke• Photo ops (green screen): Abbey Road

Picture Studio

• Vendor market offering all types of merchandise and food

• Dundas Street closure with outdoor stage• Wolf Performance Hall • Downtown partner venues


THA

NKS

TO

OU

R PA

RTN

ERS


As a sponsor, you will be able to appeal to a demographic that crosses generations, cultures and backgrounds to increase brand awareness, showcase your company culture and connect with not only our local community but the greater S.W. Ontario region and beyond!

The Beatles continue to sell millions of dollars worth of records, memorabilia, merchandise and memories. From streaming music to stage plays, touring performing groups and much more, The Beatles remain an influential force in pop culture.

This vast appeal offers a fantastic opportunity for you to partner with what is a universal marquee name. As a sponsor you will reach not only thousands of potential clients attending the festival itself but thousands more who will see your logo on advertisements throughout the city as well as via our multi channel media campaign.

“Connect with an instantly recognizable marquee name!”

2.9 MILLION FOLLOWERS

42 MILLION FOLLOWERS

HELP WAS THE FIRST EVER ALBUM TO DEBUT AT

NUMBER 1.

177MILLION 600MILLION1.6 MILLIONTHE NUMBER OF ALBUMS

SOLD WORLDWIDETHE NUMBER OF ALBUMS

SOLD IN THE U.S.THE NUMBER OF SINGLES

SOLD IN THE U.S.

7 DA

YS

OVER 200 WORLDWIDE

FESTIVALS

1,278

LONGEST RUNNING EVENT STARTED IN 1974 AND IS STILL RUNNING.

45 WEEKS AT THE TOP OF ALBUM AND SINGLES CHART AT THE SAME TIME.

SMALLER ONE DAY EVENTS AVERAGE 1000 ATTENDANCE

WAS MOST POPULAR BETWEEN 18

AND 25 YEAR OLDS.

LARGER 2-3 DAY EVENTS AVERAGE 20,000 TO 40,000

WEEK LONG EVENTS 20,000 TO 80,000

15 NUMBER ONES

TOTAL WEEKS ON CHART

175 WEEKS AT NUMBER ONE


PRE-EVENT RECOGNITIONBENEFITS

SPONSORSHIP OPPORTUNITY

ON-SITE RECOGNITION

HOSPITALITY BENEFITS

Radio Impressions in Competition spotsProminent placement in Competion PromotionsProminent logo on Promotional MaterialsLogo and listing on thelondonbeatlesfestival.comNewspaper impressionsInclusion in all Band/Guest PromotionsPlacement in Competition section of websiteListing on TheBeatlesFestival.comLogo on video presentation on YouTube and TVLogo on Select promotional materials

4 VIP reserved seats at a Wolf Hall Performance 6 Passes to select satellite venues2 passes to select satellite venues4 Festival T-shirts2 Festival T-shirts10 Tickets to Sponsored Band Performances(2) VIP Passes to Awards and Appreciation Night

Sponsor recognition at Competition LocationsGuest Judge on Competition PanelCompetition Award PresenterVIP Table at Beer Tent during Competition Finals10 x 10 Booth in the Penny Lane MarketplaceLogo on festival T-ShirtsVideo presentation at film screeningsLogo on video at live event screensProminent half-page ad in festival programQuarter-page ad in festival programBusiness card ad in festival programLogo placement on event programCompany logo on Festival Promo VehicleDrink coasters with company brandingInsert of promotional materials in take-away bagsBanner on surrounding fence for outdoor venueOpportunity to introduce Special Guest or Band

Competition Sponsor x3Band SponsorSpecial Guest SponsorCommunity Partner Festival SupporterFestival Friend


SPO

NSO

RSH

IP L

EVEL

S

Age 55+Age 35 - 54Age 25 - 34Age 18 - 24Age 17 & under

$70,000Canada (50% in GTA)

USA and elsewhere

Audience by Age GEOGRAPHIC ORIGINIncome

Talent, Bands, Entertainment 30%

Event Logistics; includes volunteers, security

Administration / Insurance / Box Office

Live Production Costs 20%Promotional, Media Campaigns

30%

25%20%

10%

15%

$34,000 - $70,000

Less than $34,000

COMPETITIONSPONSOR$2,500

BAND SPONSOR$1,000

SPECIAL GUESTSPONSOR$1,000

COMMUNITYPARTNER$1,000

FESTIVALSUPPORTER

$500FESTIVALFRIEND$250

(Karaoke, RockBand, Trivia)

As one of three unique sponsors, your company will interact directly with festival participants during the weeks leading up to the festival as well as having a prominent place on the festival weekend. Enjoy recognition and promotion on stage, a VIP table near the street stage as well as first rights to sponsor the 2017 festival.

Special Guest sponsors will have the opportunity to meet the guest back stage, as well as have prominent placement on all promotional materials and tickets. Our sponsor and nine guests will have special reserved seating for all performances and the opportunity for an on-stage introduction.

Everyone in the community is an important partner in the production of The Beatles Festival. Every one of you is integral to a successful production.

Your participation is important to our success. We know you will enjoy the shows.

Our band sponsors will have the opportunity to select the band they wish to support, and receive placement on all of the promotional materials relating to that band, including placement on tickets where available. In addition to promotional perks, you and nine others will have special reserved seating for all of your bands performances, and the opportunity for an on-stage introduction.

Your valued support is truly appreciated. Your contribution will not go unnoticed, and comes with a nice festival packet to boot!


For organizations who require that special ‘something different’ ...let our sponsorship director put together the ultimate London Beatles Festival Package that is right for you and your brand. Treat your staff and spoil your customers with a corporate package which includes preferred seating at selected shows.

CUSTOM PACKAGES


PROMOTIONAL, MEDIA CAMPAIGNS

Facebook, Twitter

Posters, flyers, distributed to retailers, clubs

Press releases, regional distribution, full colour ads

AM and FM partnering stations throughout Ontario

YouTube, 145 Tim Hortons TV Locations for 8 days

Zoomer markets (35 plus) in London, Kitchener, Waterloo, Guelph, Hamilton, Burlington, Windsor and the GTA. All media campaigns will target local population.

60% of Ontarians attended a concert by professional musicians at least once a year. Of those who did, 74% described this activity as being “very important” to them. Source: Wolf Brown, Ontario Arts Engagement Study, 2011.

Google shows 109,000,000 results when you enter “The Beatles”.

MA

KE T

HIS

FES

TIVA

L A

SU

CCES

S!

Age 55+Age 35 - 54Age 25 - 34Age 18 - 24Age 17 & under

$70,000Canada (50% in GTA)

USA and elsewhere

Audience by Age GEOGRAPHIC ORIGINIncome

Talent, Bands, Entertainment 30%

Event Logistics; includes volunteers, security

Administration / Insurance / Box Office

Live Production Costs 20%Promotional, Media Campaigns

30%

25%20%

10%

15%

$34,000 - $70,000

Less than $34,000


As a top level sponsor of the festival, you and a guest will be invited to a special VIP evening. Presenting, Stage and Venue sponsors will be joining featured artists of the festival, and media partners. Enjoy an exclusive evening of entertainment, with refreshments catered by Moxies. This evening event is to say thank you for making this festival a reality. We will also be recognizing Beatles tribute artists from around the world.

SPECIAL INVITATION TO APPRECIATION AND AWARDS NIGHT.

“ladies and gentlemen, the beatles!”

Documents