lacom company profile 2011
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Company Introduction
1. Basic Information
Introduction of LA Communications
Ownership: 100% Hungarian
Professional and leadership experiences gained on customer
side
Professional, high level language capacity in English and
German
High level, comprehensive presentation capacity
Extensive, up-to-date media-relations
Domestic and international experience in bilingual journalism
Dedicated accounts
Flexible, fast and professional work, 7/24 availability
High level of technical infrastructure: employees use iPhone,
laptop and have mobile internet access
Customer relations handled on Salesforce.com CRM system
Own production company (Live Info) for production/content
making purposes
Company name LA Communications Tanácsadó Kft.
Year of foundation 2008
Registration
number01-09-891819
Annual revenue HUF 125 000 000 (2010)
Address 1111 Budapest, Lágymányosi u. 17/a.
Tax number 14164682-2-43
Bank account
number10700718-47022201-51100005
Managers Linda Szabó and Attila Ószabó
The team
Linda Szabó (managing director)
After having graduated at IBS, she started
her carrier at Porsche Hungária, then worked
on the Communications Departments of TV2
and Budapest Bank. From 2002 - 2007 Szabó
was the Head of PR and spokesperson for
Erste Bank.
http://hu.linkedin.com/in/szabolindatatjana
Attila Ószabó (strategic director)
He spent 12 years as journalist and editor at leading
Hungarian media units (Népszabadság, Figyelő, RTL
Klub). He served as the Head of Communication at
Postabank between 2002-2003. As of 2003, he leads
his own PR-agency.
http://hu.linkedin.com/pub/attila-oszabo/1a/558/130
József Orosz (senior consultant)
Orosz gained his media experience at commercial tv
channel (TV3) and print media publications. Between
1998-2003, he was member of communication team of
Postabank. As of 2003, he serves as a PR-consultant.
http://hu.linkedin.com/pub/jozsef-orosz/18/556/410
András Metzinger (senior consultant)
He worked as a journalist, editor and senior editor for
8 years in the Hungarian economic media. Metzinger
also served as a copywriter for advertising agency
Café Interactive. As of 2008, he serves as a PR-
consultant.
http://hu.linkedin.com/pub/andrás-metzinger/4/760/34
The team
Andrea Dobosi (senior consultant)
Dobosi graduated at the Politology Department of ELTE. She
was responsible for coordinating PR and marketing tasks at
Allianz Hungária Biztosító from 2005. In 2007, she became
internal communication manager, while Dobosi served as a
senior communication advisor from 2009 at Allianz. She
switched to PR-consultancy in 2010.
http://hu.linkedin.com/pub/andrea-dobosi/23/703/473
Irisz Szabó (Live Info, managing director)
Szabó graduated at the German language faculty of College
of Economy at Budapest. In 2000, she was hired as a
business unit manager of Hotel Dynamics, then the operation
manager of the Western European region. She worked in
Germany, Austria, Oman, Russia and the United Kingdom. As
of 2010, she is the managing director of Live Info.
http://hu.linkedin.com/pub/irisz-szab%C3%B3/23/655/750
2. Services
Communication Services
Managing „hot issues”
Estimating organizational issues – audit
Establishing company statement
Labouring communicational strategy
Executing action plans
Exp
erie
nce
Crisis Communication
Preventing crisis situations
Developping crisis communication methods
(internal regulation)
Managing crisis situation
Pra
ctic
e
Media Relations
Establishing and managing media relations
Creating and updating company medialist
Organizing press conferences and other press
events
Arranging interviews and other media
appearances
Arranging professional media study tours
Rep
uta
tion
Top Management consultancy
Market analyses and information
Preparation background analyses and profiles
Strategic consultancy in communications
Personal Branding services
Managing Public Affairs issues
Preparation coaching for media appearances
Protocol and stylist consultancy
Standard PR services
► Writing, editing, and publishing press releases
(in Hungarian, English and German)
► Writing and preparing background information
and analyses
► Writing of speeches and greetings
► Preparing presentations and Q&As
► Preparing internal newspaper and newsletters
► Producing sales materials and flyers
► Full production of annual reports
Pro
ssio
nalis
m
Mark
et k
no
wle
dg
e
Analysis & Planning
If it is important, what was published in the media
If the efficiency of communications counts
If you want to control your PR costs
The first CRM-based analyzing system in Hungary, which connects media-
monitoring, media-analysis, PR-activity and campaign management.
Daily sector-focused, keyword-based and rival
mediamonitorings
News Alert: Breaking News and blogmonitoring service in
AVE, OTS, ROI calculations
Mobile device integration (Blackberry, iPhone, Windows
Mobile)
Online PR-campaign management and evaluation system
Campaign management an follow-up
Weekly Report Monthly Media Report News Summaries
Weekly quantitative
reports in graphic format
Complex qualitative analysis
on the client and its rivals
In Hungarian, English and
German; daily, weekly, monthly
Those, who left out, are left behind
2,6 millionHungarian users
77 %-between 18 –44 years
Preparing Social Media strategy and action
plan
Creating and managing pages, profiles, and
comments
Filling up profiles and business pages with
text, photo and video materials
Generating news materials
Preparing text materials
Moderations
Planning Facebook and Google advertising
campaigns, copywriting ads, measuring
efficiency and preparing reports.
Complementary Services:
Preparing and editing videos and photos
Comprehensive development of webpage
Redesigning and managing of existing
webpage
Creating and managing blogpages
Social Media Solutions
Production
Content-making: live broadcasts, online videos, production of ready-to-use
materials for news agencies, news portals and televisions
Filmmaking: Making advertising and PR films, video podcasts and internal
motivation films for companies
Post-production, studio: editing, subtitling, narration, dubbing, visual effects, 3D
effects, musical dubbing (copyrighted music available)
Image-building: logo and its applications, business card, letterpaper, envelope,
stamp, e-mail header, faxpaper, sign-board, molino, sticker and other tools
Graphic production: publications, catalogues, brossures, flyers, files
Webpage design and production: domain name registration, hosting, creative
design, web programming, visitors statistics, redesigning of existing webpage
Live Info Kft. is a separate production agency, owned by LA Communications.
3. References
References