label.m on sulphates, parabens and sodium...

label.m on Sulphates, Parabens and Sodium Chloride

Many of label.m products are free from Sulphates (cleansing agent), Parabens (preservative) and Sodium Chloride (thickening agent).

• Although not proven to have adverse affects, Sulphates and Parabenshave received bad publicity over the years linking them to cancer.Consequently, the public views them in a negative way and the exclusionof these additives can sway their decision to purchase.

• Sodium Chloride, commonly known as table salt, can make hair careproducts harsh and can sting the eyes.

• It is for these reasons that label.m chose to exclude these ingredientswherever possible. For your information, the table opposite shows whichlabel.m products are Sulphate, Paraben and Sodium Chloride free:

Product Name Sulphate Free

Paraben Free

Sodium Chloride Free

CLEANSE

Gentle Cleansing Shampoo •

Treatment Shampoo •

Colour Stay Shampoo

Honey & Oat Shampoo

Intensive Repair Shampoo

Deep Cleansing Shampoo •

label.men Daily Moisturising Shampoo •

CONDITION

Daily Shine Conditioner • •

Moisturising Conditioner • •

Colour Stay Conditioner • •

Honey & Oat Conditioner • •

Intensive Repair Condtioner • •

Leave-In Conditioner • •

Intensive Mask • •

Warming Oil • • •

Peppermint Treatment • •

OrgANICS

Organic Moisturising Lemongrass Shampoo • • •

Organic Moisturising Lemongrass Conditioner • • •

Organic Orange Blossom Shampoo • • •

Organic Orange Blossom Conditioner • • •

THErAPY

Therapy Age-Defying Shampoo • • •

Therapy Age-Defying Conditioner • • •

Therapy Age-Defying Protein Cream • • •

Therapy Age-Defying Recovery Mask • • •

Product Name Sulphate Free

Paraben Free

Sodium Chloride Free

CrEATE

Protein Spray • •

Heat Protection Spray • •

Strong Wax • • •

Gel • •

Relaxing Balm • •

Smoothing Cream • •

Curl Cream • •

Curl Spray • •

Blow Out Spray • •

Thickening Cream • •

Sea Salt Spray •

Soufflé • •

Volume Mousse • •

Extra Strong Mousse • •

Volume Foam • •

COMPLETE

Soft Wax • •

Hair Glue • •

Wax Stick • • •

Matt Paste • •

Mud Clay • •

Shaper • •

Mesh Styling • •

Frizz Control Serum • • •

Hair Polish • •

Split-end Sealer Compact • •

Resurrection Style Dust • • •

Dry Shampoo • • •

Shine Spray • • •

Shine Mist • • •

Hairspray • • •

Hold & Gloss Spray • • •

Miracle Fibre • • •

Power Paste • • •

222.10 label.m Workbook 2011-Hole punched_V3.indd 1 31/10/2011 14:38

کاالھای لیبل ام را از سالن زیبایی تیارا بخواھید

Cleanse and Condition

Cleanse and Condition


Notes : For daily useMedium hair types

KEY ACTIVE INGREDIENT

Blackcurrant Seed Oil Origin: Midwestern U.S.A.

• Blackcurrant seed oil demonstrates highantioxidant activity compared to other berries

• A rich source of gamma-linoleic acid andomega-3 fatty acids, which are responsible forpromoting healthy hair growth

• Combats and improves hair dryness, brittleness,thinning and splitting

Gentle Cleansing Shampoo60ml / 300ml / 1000ml / 3750ml

Mild and lightweight gentle cleanser for daily use

• Gently but effectively cleanses hair

• Rebalances moisture within all 3 layers of thehair cuticle


White Silver Needle TeaOrigin: Fujian Province

• One of the rarest and finest teas available,hand-harvested for only 2 – 3 days each spring

• Has the highest level of antioxidants of all tea varieties

• 10 x more antioxidant levels of Vitamin E which reducesdamage caused by free radicals

Daily Shine Conditioner60ml / 300ml / 1000ml / 3750ml

Lightweight daily conditioner for all hair types

• Provides an anti-ageing protective layer with the combinationof Cantaloupe, Echinacea and Calendula

• Powerful antioxidant levels from White Silver Needle Tea


Notes : Daily treatment for coloured hair which has caused dehydration Previously coloured hair


Vitamin B5, H and E Origin: Midwestern U.S.A.

• Vitamin B5 for strengthening and rebuildingbut not present in a high concentration whichcan result in dry, straw like hair

• Vitamin E for antioxidant andanti-humidity properties

• Vitamin H (Biotin) aimed at scalp therapy andthe treatment for healthy hair growth

Treatment Shampoo60ml / 300ml / 1000ml / 3750ml

Lightweight daily cleanser for coloured and chemically treated hair

• Vitamin loaded cleanser ensuring strength andmoisture are built from within the hair


Aloe Vera Origin: West Indies

• The outer leaves protect the inner gel liquid fromevaporating

• Delivers moisture sealing properties to hair byimplanting moisture very easily and evaporatingit very slowly

• The result is improved hydration, soothing andhealing properties

Moisturising Conditioner60ml / 300ml / 1000ml / 3750ml

A hydrating and moisturising conditioner for dry, dehydrated hair

• With Echinacea and Aloe which share moisturising properties

• Aloe helps prevent moisture loss and imparts a silky shineby sealing the cuticle flat


Notes : Fresh colour to stay put for a while! Twice a week use


Heliogenal (Sunflower Seed Oil)

• Exclusive label.m sunflower seed complex

• Highly effective colour stabiliser - can help extend the life of all colour techniques

• Effective at protecting against UV exposure - 4X the antioxidant efficacy of Vitamin E

• Natural technology that neutralises 100% of free radicals that form on virgin hairfollowing exposure to UVA rays - equivalent of 2 hours of intense sunlight

Colour Stay Shampoo and Colour Stay Conditioner 60ml / 300ml / 1000ml / 3750ml

A highly concentrated duo to protect freshly coloured hair

• Recommended to use twice a week between regularshampoo and conditioner

• Protects and strengthens from within the hair cuticle


Notes : The daily “flu shot” for dry and damaged hairAll hair types damaged by heat styling, chemical treatments and diet

Honey & Oat Shampoo and Honey & Oat Conditioner 60ml / 300ml / 1000ml / 3750ml

The “flu shot” for hair! Primer for hair to infuse with moisture and strength from within.

• Lightweight formula, excellent for daily use for naturally dry and heat damaged hair

• Self actuating complex which means it rebuilds where required

• Loaded with Vitamins and Ocean Minerals


Manuka Honey Origin: New Zealand

• The rarest honey renowned for its healing properties

• Repairs cell damage within the hair to leave it softand healthy looking

• Antibacterial and antioxidant actions


Deep Hawaiian Seaweed Origin: North Pacific Ocean off the coast of Hawaii

• Excellent benefits for hair due to limited exposure tohumans, sunlight and environmental pollutants

• High concentration of vitamins and minerals

• Retains incredible nourishing and moisturising properties


Notes :The intense repair system for visibly damaged hairUse once or twice a week depending on hair thickness.

Intensive Repair Shampoo and Intensive Repair Conditioner60ml / 300ml / 1000ml / 3750ml

A high concentration of Tri-molecular Complex for:

• Protein replacement

• Inner repair

• Thermal protection


Oat Proteins (producing Amino Acids for the core)

• Help build body and reduce porosity

• Considered an extremely pure protein produced fromwheat gluten, capable of repairing damaged hair viatheir moisture retention and film-forming properties

• Their amino acids are quickly absorbed by the hair,while the proteins coat the outer layer, keeping theamino acids in place

• The result?...shiny, stronger, healthy hair from theinside out.


Soy Proteins

• Increase the hair’s natural moisture binding abilities

• Increase the hair’s tensile strength

• Protect the cuticle from thermal damage

• Improve manageability of the hair

• Contain cystine which repairs, strengthens andnourishes hair from within


Notes : Specialist ConditioningFor silky soft, healthy-looking hair

Intensive Mask120ml / 800ml

For that special night when hair has to look Oscar Red Carpet worthy!

• Hair appears full of life

• Intense fix for all hair types or once a weekuse for highly dry and coarse hair

• Maximum healthy shine

• Silk to touch


Kokum Butter Origin: South West India

• Quick-absorbing with healing, restorative andregenerative effects on hair

• Seals Cuticles for maximum shine exposure

• Best used in combination with other butters and oils


Cupuaçu Butter Origin: Amazon Rain Forest

• Smoothing natural moisturiser with potent antioxidantactivity and exceptional water absorption

• Boosts recovery of hair’s natural moisture and elasticity,while shielding hair from effects of humidity

• Promotes long-lasting hydration

Leave-In Conditioner60ml / 300ml / 1000ml

Exceptional moisture magnet


Aloe Vera

• High vitamin and antioxidant content instantlydelivers conditioning benefits

• A combination of Aloe Vera and Jojoba locksin moisture

• A great product combined with Curl Cream tomoisturise and strengthen the hair at the same time


Notes : Backwash Service TreatmentFor fine or thinning hair types

Warming Oil Treatments4 x 15ml

Treat your clients to a relaxing warming oil massage whilst:

• Stimulating scalp circulation

• Increasing blood flow to the hair follicle

• Oil heats during massage opening the hair follicle and cuticle

• Cools during rinse off, closing the cuticle

• Encouraging healthy hair growth

• Optimum results are felt over a 4 week period


Notes : Scalp CleansingFor product build-up and excess oil removal

Deep Cleansing Shampoo60ml / 300ml / 1000ml / 3750ml

Expertly removes excess oils, product build-up, chlorine and seawater!

• With Eucalyptus and Peppermint for a refreshingdeep scalp cleanse


Melaleuca Plant (Tea Tree Oil) Origin: Australia

• Antimicrobial and antiseptic properties

• Helps to clear clogged hair follicles, moisturise the hairand keep the scalp free of bacterial problems

• Unblocks sebaceous glands and encourages the flowof the body’s own moisturising oils


Notes : Men’s System


Saw Palmetto and Wasabi Root Origin: US Atlantic Coast and Japan

• Combined to provide a powerful antioxidantwhich is important for men as their hair andscalp can be more exposed to the sun

• Rebalances moisture for dry scalps

• Natural source of vitamin replenishment

label.men Daily Moisturising Shampoo300ml / 1000ml

One for the men’s gymbag!

• 2 in 1 specialised shampoo and body wash formula

• Unique blend of Wasabi Root and Saw Palmettodelivers all over gentle cleansing while stimulatingand moisturising the scalp and removing dandruff

• It does the lot – just what men want!


Peppermint Origin: Japan

• Nearly 85% pure Menthol content

• Delivers a deeper scalp stimulation sensation

• Peppermint Oil is a vascular stimulant which increasescirculation in the scalp generating its trademarkcooling-warming effect

Peppermint Treatment60ml / 150ml

• Lightweight scalp treatment aimed at thinning hair types

• Not protein based so solely focused on scalp therapy


Organicslabel.m Organics is manufactured in the only Certified-organic manufacturing facility in its class in Florida, USA.

Organics

• Recyclable packaging

• Biodegradable formulas

• Environmentally friendly

• Fragrances use pure natural essential oils or nature-identicalfragrance ingredients

Fragrances are DFE :• Designed for the Environment per the Environmental Protection

Agency (EPA) guidelines• Biodegradable within 20 days

Approved by United States Department of Agriculture’s (USDA) National Organic ProgrammeAll our organic products are free from :

• SLS (Sodium Lauryl Sulphate)• Propylene glycol (binds water molecules and stabilises the heating point)• Phthalates (fragrance stabiliser)• Artificial and synthetic perfumes


Notes : Organic, Pure, for everyone


Organic Quince Seed Extract Origin: Northern Turkey

• A creamy, gummy plant-derived extract ofthe quince tree

• Used in skin and hair care products for itsfilm-forming properties which help retainmoisture and improve the condition of dry,damaged hair


Organic Lemongrass Oil Origin: Madagascar and Sri Lanka

• A highly aromatic grass with a distinctlemony aroma

• Organic lemongrass oil has valuableantioxidant and anti-inflammatoryactions which help both stimulate andstrengthen hair while protecting it fromoxidative damage from the sun andother environmental stresses


Organic Jojoba Oil

• Has self-sealing properties

• Over 50% of the plant’s weight comes fromits rich oil, imparting the plant with the abilityto attract and retain moisture

• Organic Jojoba Oil is an effective hydratingmoisturiser that is absorbed quickly tocleanse hair without stripping its naturaloils or leaving behind oily build-up


Organic Oat Extract

• Soluble form of oats containing23% oligosaccharides and 3% protein,it is a soothing botanical moisturiser forthe hair and scalp

• Helps to thicken hair weightlessly,while retaining up to 50% more moisturethan comparable proteins

Organic Moisturising Lemongrass Shampoo and Organic Moisturising Lemongrass Conditioner 200ml / 1000ml


Notes :

Organic, Pure, for everyone


Organic Linseed Oil

• Contains reparative omega-3 EFAs andvitamins that revitalize hair’s shine andbounce-ability


Organic Sage Oil & Organic Apple Fruit Juice

• Add shine and lustre while makinghair stronger and more flexible


Organic Jojoba Oil

• One of the best natural ingredients formild conditioning and silkiness


Organic Agave

• Helps promote a clean scalp to addmore lift to hair from the roots

Organic Orange Blossom Shampoo and Organic Orange Blossom Conditioner200ml / 1000ml

Using an exclusive organic citrus blend as its foundation, label.m’s Organic Orange Blossom daily care range delivers top-shelf natural hair care ingredients that are deeply soothing, nutrition-rich and ultra gentle for daily use


Organic Avocado Oil

• A high antioxidant content for protection

• Has a natural sebum-clearing ability forgentle cleansing

• Superior absorption properties that resultin hair that is radiant, nourished and fullof health!


Exclusive Organic Citrus Blend of TuscanMandarin Fruit, Mediterranean Bergamot, Regal Maltese Blood Oranges,Orange Peel Oil & Lemon Peel Extract

• Offers a naturally derived citricacid component

• An astringent quality that gently butthoroughly cleanses, helps maintain hair’spH balance and also restores scalp healthfor silky, shiny hair


Create The CREATE products give you innovative and practical applications to prepare for any style

Create


Notes : ProtectDaily protection from heat styling and UV rays

Protein Spray50ml / 250ml / 500ml

A stylist must have to even out porosity with Bamboo extract

• Has moisture-binding properties in addition tostrengthening and fortifying hair, smoothing theCuticle and helping to regulate moisture levels

• Replaces keratin protein which is naturallylost everyday

• Strengthens the hair structure

• Protects against colour fade and heat damage

• Excellent to detangle long hair

Heat Protection Spray 200ml

All hair needs a thermal film from heat assisted styling!

• Coats the hair with the UV protective resinabsorbing the heat from the hairdryer thusprotecting hair up to 225°C (437°F)!

• Protects fine hair from extreme heat stylingwhich can weaken thin hair types


Bamboo


Notes :

Relaxing Balm 150ml

Non-oily, moisturising, glossy balm

• Memory retention for straight styles with M-Flex 3

• Helps to keep naturally curly,hard to tame or relaxed hair types straight

• Improves the appearance of split ends

• Suitable for Afro or chemically treated hair

• The memory retention properties of M-Flex3 stretchthe hair to achieve a flat sleek look. The key is touse a small amount of this product due to its highconcentration of ingredients to rule out frizz

Smoothing Cream150ml

Providing long-lasting smoothing effects with M-Flex 3 memory retention

• Suitable for all hair types

• Reduces the damaging effects of blow dryingand straightening

• Work this into dry hair which will hold the style for longerwhile adding strength to longer hair types

M-FLEX 3 COMPLEX

Avocado Oil : Has moisture retention and restorative properties

Olive Extract : Rich in antioxidant vitamins E and K

Cupuaçu Butter : Boosts recovery of hair’s natural moisture and elasticity while providing a shield against humidity

Barbados Cherry : A super-fruit that is said to be up to 30 times richer in vitamin C than the orange!

Memory Retention with M-Flex 3For a long-lasting, anti-frizz and smooth finish


Notes : SmoothFor smooth, shiny hair

Sleek Blow Out Cream 150ml

Create a session smooth perfect Blow Out with this lightweight, nourishing cream

• Restores moisture lost due to heat styling to provide shineand manageability

• Contains Castor Seed Oil, rich in fatty acids to nourish andseal in moisture for a smooth, glossy result

• Enviroshield Complex locks out humidity and protects hairagainst heat styling and UV rays

• Leaves hair soft and shiny for a fabulous, frizz-free finish

• Apply to damp hair before blow-drying or can be used ondry hair to tame fly-aways


Castor Seed Oil


Notes : Curl with Coil E Complex 626To prime the hair for perfectly formed curls

Curl Cream 150ml

Use as the ultimate curl primer for locking in moisture

• Leave-in conditioning cream for curly hair

• Controls stickiness

• Jojoba oil is actually not an oil but rather a wax,which provides it with remarkable stability andprotective properties

• Great to blow dry straight with too, creates a uniquehold and texture with volume

Curl Spray50ml / 200ml / 500ml

Hi drenching yet humidity resisting formula to set and hold curl into place

• Added strengthening properties from Coconuts

• A deep nourishing oil which is quickly absorbed tomoisturise, nourish and replenish the hair’sessential nutrients while protecting it from dehydration

• Apply to towel dried hair. Diffuse or allow hair to dry naturally.Can also be applied to dry hair to revive curls

By combining the 3 amino acids: Glutamic Acid + Alanine + Glycine

• Excellent frizz control

• Enhanced curl formation

• Prolonged style memory

• High resistance to humidity


Jojoba Oil


Coconut


Notes : StrengthTo hold, define and add volume

Volume Mousse 200ml

Provides volume from root to tip

• Suitable for fine to medium hair types

• Root specific nozzle for easy application

Extra Strong Mousse200ml

Creates all over body and texture

• Extra long-lasting hold with antistatic propertiesfor fine hair

• Provides definition, texture and hold for curls

• Contains a UV filter

Volume Foam210ml

Fine hair volumiser! Rose Fragrance

• Suitable for fine to medium hair types

• All over body and volume

• Beautiful rose fragrance

• Locks in volume and hold


Notes : Texture and VolumeFor big hair with definition

Blow Out Spray 50ml / 200ml / 500ml

Perfect blow dry accessory for protection and volume

• Leaves a thermal film to the outside of theCuticle. Polyquaternium-11– a classic heat protection ingredient

Sea Salt Spray50ml / 200ml / 500ml

Waves and beach curl instantly!

• Features an exclusive GLOBAL SEAWEED COCKTAILsourced from ocean depths

• Hair benefits from pure ocean minerals

Thickening Cream100ml

Heat activated cream that swells the hair!

• Bran, Barbados Cherry and Amazon Cupuaçu Fruitadd moisture and lustre

• Provides a good base for volume enhanced styling products

Soufflé120ml

Soft touch with texture expansion for all hair types!

• With the goodness of Cupuaçu Seed Butterfor a soft finish and Lanolin for the texture– a truly emulsified blend of originality


Barbados Cherry


Deep Hawaiian Seaweed Origin: North Pacific Ocean off the coast of Hawaii


Cupuaçu Seed Butter


Notes : FinishTo Create and Complete in one go

Strong Wax 50ml

Traditional strong hold wax with protection!

• Super antioxidant and nourishing for the Cuticle withvitamin loaded Avocado Oil

• Great for holding short styles

• No heavy wax build-up

Gel150ml

A truly classic gel

• Perfect hold

• Maximum shine

• Great as a blow drying agent for sleek straight hold

• Easy to wash out


Avocado Oil


Complete COMPLETE products are totally versatile and will finish your look whether you want to add shine, hold, control frizz or just keep adding volume

Complete


Notes : HoldFor control with texture

Soft Wax100ml

You control the hold!

• Thoroughly emulsified wax which breaks down andbecomes stronger as you rub between the palms

• A combination of Beeswax and Lanolin

Hair Glue100ml

Concrete hold with matt effect!

• Solid hold but easy to wash out

• Mix with other label.m products to create variationsof holds and textures!

Wax Stick65ml

Easy-to-use wax, no messy hands!

With combined Candelilla, Castor wax and Beeswax can be used to:

• Texturise

• Groom

• or even neaten ponytails


Lanolin and Beeswax


Beeswax


Notes : TextureFor separation and definition

Mud Clay50ml

Tames and controls styles with a light hold to obtain a smooth, groomed finish

• Contains Natural Mined Clay

• Great for short styles with separated texture

• Leaves a low sheen finish

Matt Paste50ml / 120ml

A world-renowned Complete product to give a versatile soft, matt texture

•

• Allows for restyling throughout the day

• Combats static and smoothes out the hair shaftwith Crystal Ionic Technology

Crystal Ionic Technology

• Derived from malachite stone and rhodocrosite stone

• Neutralises the positive ions that cause static in thehair – adds 20X moisture-locking ions

• Breaks down water molecules 100 times smaller,allowing moisture to easily and quickly absorb intoeach individual hair strand

• Helps create softer, smoother hair


Malachite Stone Origin: Africa

Power Paste 50ml

A firm, wax-paste for serious texture, movement and definition with a glossy finish

•

• Lanolin and Organic Beeswax add texture and a gentle,flexible hold that allows movement

• Moisturising action from Shea and Cupuaçu Butters

• Leaves hair healthy-looking with a little shine


Beeswax Origin: Zimbabwe, Africa


Notes :

Miracle Fibre 50ml

A silky, micro-fibre paste to create big, glamorous hair with an ‘undone’ finish

• Gives instant volume when applied to dried hair

• Ozokerite, a natural mineral wax, gives extreme urbantexture and detail without weighing the hair down

• Provides elastic support to virtually any style and length

• Moisturises with Shea and Cupuaçu Butters


Ozokerite Origin: Poland and Ukraine

Fibrous Volume and ShineTo mould and rework styles

Shaper 50ml / 120ml

Rework your shape!

• A soft touch, fibrous paste for separatingand moulding hair

• High shine finish

• Creates pliable texture

Mesh Styling 50ml

Volumous fibres – great for holding and forming curl!

• Transforms in the hands to light, web-like,wispy fibres

• Ideal for adding volume, texture and hold tofashion-led shorter styles

• Contains Carnauba Wax for low sheen finish

• Can also be used as a cream styler for curlyhair types


Notes : Polished For a perfectly groomed finish

Frizz Control Serum30ml

Super sleek and smooth!

• Formulated to give maximum frizz control toall hair textures

• Promotes surface shine

• Improves the appearance of split ends

• Increases manageability

Hair Polish50ml

Portable top up of high shine!

• Resilience

• Lighter on the hair

• Easy to work through without weighingdown the hair

Split-end Sealer Compact 6g / 9g

Glitter glam on the go for all hair textures!

• A solid zinc compact with a mineral oilbased serum designed to seal the ends

• Great texturiser for short lengths

• Gives hair instant control and luxury


Notes : ShineTo illuminate any style

Shine Spray 50ml / 125ml / 500ml

From lacklustre to luxury! A high impact shine burst

• Featuring moisturising Bamboo and Ibiza Figsrich in antioxidants which fight the damagingeffects of the sun and environment

Shine Mist 200ml

Weightless aerosol mist with incredible shine

• Evenly disperses an overall mist

• Enhances natural tones in the hair

• Creates healthy looking and radiant hair

• With UV filters


Bamboo and FigsOrigin (Figs): Ibiza


Notes : Texture ReviveTo revitalise and refresh

Resurrection Style Dust3g / 7g

Miracle powder revives and reworks for maximum root lift!

• Create and rework styles

• Creates dynamic texture

• Revives volume

• Takes all hair types to a different level

• Enables effortless backcombing

Dry Shampoo200ml

Refresh and enhance styles

• Rice Starch works to lift residual oils fromthe scalp

• Gives life to finer hair types

• Works as a matt texturiser leaving a softvelvet finish


Rice Starch


Notes : Flexible holdTo keep the finished result in place

Hairspray300ml

A session stylists dream Hairspray!

• A well blended Copolymer mix gives the hold

• Combined with panthenol and PEG-12 Dimethicone to giveit flexibility

• The spray pattern and particle size have been tailored togive a fine, fast drying spray that gives an even coating

• It is this that allows the product to be brushed easily fromthe hair

A good hairspray is measured by the number of times it can be brushed out and reapplied.

Hold & Gloss Spray200ml

Adaptable control and instant shine in a lightweight, non-greasy formula for all hair lengths and textures.

• The hair shaft is smoothed with avocado extract

• Protects against heat styling and UV rays withthe exclusive Enviroshield Complex

• Vitamin B5 conditions and softens the hair

• Anti-humidity while sealing moisture fora frizz-free finish

• Acia fruit extract provides an antioxidant action

A backstage favourite!


Avocado Oil


Retail Strategies

Retail StrategiesMaximising Retail in YOUR Salon


label.m in your SalonMaximising Retail in YOUR Salon

Here are 2 strategies you can adopt in your salon that are guaranteed to help increase your retail revenue:

• Leave products at receptionAt the end of the appointment, take the products you used for your client toreception, either loose or in a basket if you have some, and say e.g.‘These are the products we used on your hair today, if you’d like to createthis same look yourself until your next visit’

• The personalised product guideWrite personalised comments within the guide about the products you usefor your client to then take away with them.

You will see below a few key points we suggest you consider to help maximise your retail potential:

• The client cannot buy anything unless they know it existsLetting the client know the products exist is a very simple rule that is commonsense but one that is often overlooked. If you see a product on a shelf youdon’t acknowledge it unless it’s what you’re looking for. By telling a client‘I’m using Protein Spray before I blow-dry to protect against heat styling’the client is most likely to notice Protein Spray in your retail area.

• The products need to be accessible to the clientDisplay the products in an easily accessible area, for example on shelving or ona retail stand where there are no obstacles in the way for the client.If the label.m products are displayed behind the reception counter, the client willhave to walk around the reception counter to reach the products and this willmake most clients feel uncomfortable. The layout of the salon retail area variestremendously so if there is no other position within the salon to merchandiseyour retail you can consider other ways to make those products accessible e.g.leaving the products at reception, as previously mentioned.

• How much is it?There are several ways that you can let the client know the price of therecommended products without having to tell them yourself. Prices are visibleon the price card, which is usually located at the reception counter, and onthe product guide. If you like to show the products to the client while they aresitting at the dressing-up position, it is a good idea to put a price sticker at thebase of the product as a subtle way of informing the client of the price.

• Finally, and most importantly, HAVE FUN!It is vital that you work as a team and create a fun and exciting workingenvironment which is best achieved through staff incentives.Remember; emotions are infectious! You have the ability to affect everyonearound you. When you are happy and enthusiastic about the products,your team and your clients will be too!


Product Knowledge Tests

Test Yourself! With the label.m product knowledge quizzes


D A S U N F L O W E R S E E D O I L E N G P TE G L O B A L S E A W E E D C O C K T A I L UE O I O D A C O V A C A R N A U B A W A X O JP N O B F E A T U J O H T N I M R E P P E P OH D R L I O E E R T A E T H I A L O E V E R AA Q Y R R E H C S O D A B R A B A N B A C O CW A S A E T E L D E E N R E V L I S E T I H WA C S A W P A L M E T T O S S A R G N O M E L I A E M T O A T P R O T E I N S Y E S D A A D I C M A N U K A H O N E Y W L H O N T L T E RN A V N T Q I S S E B A M B O O I D I F E U IS O I S S N I E T O R P Y O S M P O N S L F BE K T A D G E C H I N A C E A T A Z E U K C IA U A R S H I E P M E N R T I B X C V I L O ZW A S A B I R O O T S M I B O A N U S A W C AE O E Z A W H U T R A V O J N I I E T O R P FE O K R O S E U N N S K O K U M B U T T E R ID R Q B R A G E F I G J U Q A I E V I L O K GD E L I O D E E S T N A R R U C K C A L B H S

Ingredients Word Search 26 ingredients are hidden within the grid below!

Aloe VeraAvocadoBambooBarbados CherryBlackcurrant Seed Oil

Carnauba Wax Deep Hawaiian SeaweedEchinaceaGlobal Seaweed CocktailIbiza Figs

Jojoba OilKokum ButterLemongrassManuka HoneyOat Proteins

OliveQuince Seed PeppermintRoseSaw Palmetto

Soy ProteinsSunflower Seed OilTea Tree OilVitaminsWasabi Root White Silver Needle Tea


label.m Crossword The ultimate test! 2 across is already done for you, complete your answers within the grid below.

1

1

4

M2

U D5

3 6

4

5

6

ACROSS1. Glutamic Acid, Glycine and amino acids form the Coil E Complex 626

2. Complete the product name Clay

3. Style Dust

4. Strong

5. Daily Conditioner

6. This label.m Complete product is also a blockbuster musical!

DOWN1. The first of the 4 C’s

2. Innermost layer of a hair strand

3. Intensive Conditioner

4. The perfect blow dry accessory (4,3,5)

5. Sea Spray

6. The third of the 4 C’s


Mix and Match Match the ingredient to the product

ANSWERGentle Cleansing Shampoo

Colour Stay ShampooVolume Foam

Wax StickIntensive Mask

label.men Daily Moisturising ShampooSea Salt SprayDry Shampoo

Deep Cleansing ShampooHoney & Oat Shampoo

Mesh StylingIntensive Repair Conditioner

Curl SprayMatt Paste

Shine Spray

INGREDIENTGlobal Seaweed Cocktail

BeeswaxPowdered Malachite Stone

Rice StarchIbiza Fig

Carnauba WaxRose

CoconutWasabi RootTea Tree Oil

Kokum ButterSoy Proteins

Deep Hawaiian SeaweedSunflower Seed Oil

Blackcurrant Seed Oil


Therapy

Therapy Age-DefyingThe 1st luxury hair care range from label.m with exclusive Rejuven-8TM Complex, designed to scientifically treat the effects of hair ageing.


Hair ages, just like your skin?

• As our skin cells lose elasticity and our complexion looks less radiant withage, so does our hair

• Keratin fibres, which make up the overall structure of the hair’s cuticle,tend to wear away with time. The result is structurally weaker, more fragile,dull and damaged hair

• Yet, aside from inevitable maturity, stress, city living, excessive heat stylingand chemical colouring can all make your hair look older than you really are

Therapy Age-Defying

The sulphate, paraben and sodium chloride free solution incorporates the exclusive Rejuven-8TM Complex to actively replenish, revive and rejuvenate ageing hair.

Who is it for?

Therapy Age-Defying is suitable for two main client types:

Primary: Clients aged 30+ whose hair is naturally aged lacking in elasticity, moisture and volume

Secondary: Clients of any age whose hair shows signs of ageing because of external factors such as pollution or heat styling. In addition, the longer the hair, the older it is.

Therapy Age-Defying counters the five key signs of hair ageing:

1. Coarseness: It boosts collagen to smooth and reduce coarseness.2. Thinness: It strengthens thin hair with volume-building proteins.3. Dryness: It has moisture retention properties to combat dryness.4. Weakness: It reinforces fragile hair and minimises breakage.5. Dullness: It gives dull or greying hair increased luminosity and revitalised shine.

The ultimate result:

Radiant, shiny and healthy-looking hair.

InsightDid you know?...

Old hair

Young hair


1. Luxury White Caviar helps to reduce discoloration or greying revealingmore vibrancy and revitalised shine for youth enhanced hair

2. Iron Rose Crystal This fuse of magna rock increases collagenproduction to smooth the hair and reduce coarseness

3-4. Glycolic Acid extracted from Turbinado and Palm Sugars infuse optimal levels of protecting, hydrating and strengthening benefits even after rinsing.

5. Danish Hyaluronic Acid delivers below-surface, long-term hydration

6. African Baobab Tree Micro-proteins from this tree of life work to helpprotect hair from everyday pollution and stress

7. French Lupine Lipo-Peptides maximise optical properties thataccentuate the hair’s radiance and youthful illumination

8. European Sweet Chestnut encourages the hair’s protectiveresponses for a more revitalised effect

8

3-4

2

5

6

7Key Active IngredientTherapy Age-Defying contains the exclusive Rejuven-8TM Complex, a combination of8 of the most technologically-active youth-enhancing ingredients:

1


Therapy Age-Defying The 1st luxury hair care range from label.m with exclusive Rejuven-8TM Complex, designed to scientifically treat the effects of hair ageing

Therapy Age-Defying Shampoo 200ml / 1000ml

A professional formula, sulphate-free anti-ageing shampoo to gently cleanse while restoring, replenishing and rejuvenating hair

• Helps repair damaged hair

• Provides a deep hydration

• Quickly transforms weak, dull, aged hair into strong, radiant andyouthful looking hair

• Cleansing agents derived from Coconuts deliver a gentlecleansing action to remove dirt and oil residues


Rejuven-8TM Complex

Cleansing Agents derived from Coconuts

Therapy Age-Defying Conditioner150ml / 1000ml

A professional strength, nourishing conditioner to detangle and restore vibrancy


Rejuven-8TM Complex

Jojoba Esters

Avocado Oil

Notes :

• Invigorates and revitalises hair

• Jojoba Esters and Avocado Oil condition hairfor a smooth, silky-soft result

• Provides anti-static and antimicrobial benefits


Therapy Age-Defying Protein Cream50ml

A lightweight, leave-in treatment to leave hair nourished, strong and healthy

• Stimulates cell turnover and creates an anti-frizz barrier

• Contains Amino Acids and Hydrolysed Oat Protein torestructure, regenerate and strengthen hair

• Cupuaçu Seed Butter deeply moisturises

• Also contains Vitamin B5 for conditioning benefits

• Designed to quickly repair and transform hair

• Contains Sunflower Seed Extract with Omega 6 EFAs whichare vital for healthy looking hair

• Shea Butter deeply moisturises dehydrated hair

• Enhances radiance for a super shiny finish


Rejuven-8TM Complex

Amino Acids

Hydrolysed Oat Protein

Therapy Age-Defying The 1st luxury hair care range from label.m with exclusive Rejuven-8TM Complex, designed to scientifically treat the effects of hair ageing

Therapy Age-Defying Recovery Mask120ml

A highly concentrated, revitalising intensive mask that works to restore, replenish and rejuvenate in one hit


Rejuven-8TM Complex

Shea Butter

Sunflower Seed Extract (Omega 6 EFAs)

Notes :


What is it?

A range of 4 professional strength, luxury haircare products from label.m designed to scientifically treat the effects of hair ageing. All 4 products are sulphate, sodium chloride and paraben free.

1. Therapy Age-Defying ShampooMain Actions: Gently cleanses, hydrates, restoresDirections for use: Apply to wet hair and massage into a thick lather. Rinse thoroughly.Follow with Therapy Age-Defying Conditioner.

2. Therapy Age-Defying ConditionerMain Actions: Nourishes, detangles, smoothesDirections for use: Apply to freshly shampooed hair, combing throughfrom roots to ends. For extra conditioning benefits, leave in hair for 2-3 minutesbefore rinsing out.

3. Therapy Age-Defying Recovery MaskA highly concentrated intensive maskMain Actions: Revitalises, deeply moisturises, revives shineDirections for use: Apply to hair and massage from roots to ends to distributeproduct evenly. Leave on for 5 minutes and rinse thoroughly with warm water.

4. Therapy Age-Defying Protein CreamA lightweight, leave-in treatmentMain Actions: Strengthens, conditions, anti-frizzDirections for use: Apply a small amount evenly through damp or dry hair.

Who is it for?

Primary: Clients aged 30+ whose hair is naturally aged lacking in elasticity, moisture and volume.

Secondary: Clients of any age whose hair shows signs of ageing because of external factors such as pollution or heat styling. In addition, the longer the hair, the older it is.

How is it different from the rest of the label.m range?

Therapy is the first prescriptive, all-encompassing solution containing high quality active ingredients to target all 5 key signs of hair ageing.

What’s in it?

The patent-pending Rejuven-8TM Complex, exclusive to label.m, a combination of 8 of the most technologically-active youth-enhancing ingredients.

What are the results?

Radiant, shiny, healthy-looking hair. Results are visible from first use. Best results will be visible after 4 weeks continued use.

How do you use it?

Therapy is highly recommended initially as a targeted response to the symptoms of ageing hair and thereafter, to use as a maintenance booster alongside a regular 4Cs regime.

If you have any questions regarding Therapy Age-Defying please email [email protected]

Therapy Key FactsWe understand that you can’t learn all there is to know about Therapy in one day so, below are some of the key facts to remember:


Choose from:

CreamPeptidesRecovery GlycolicCrystalAcidWhite ProteinsChestnut

A) FILL IN THE BLANKS B) WHAT ARE THE FIVE SIGNS OF AGEING1. Therapy Age-Defying Mask

2. Therapy Age-Defying Protein

3. Iron Rose

4. European Sweet

5. Micro- from the African Baobab Tree

6. Hyaluronic

7. Acid

8. Caviar

9. Lupine Lipo-

1.

2.

3.

4.

5.

Therapy Quiz

C) MIX AND MATCHIngredientCleansing Agents

Jojoba Esters

Shea Butter

Amino Acids

Example

AnswerTherapy Age-Defying Recovery Mask

Therapy Age-Defying Shampoo

Therapy Age-Defying Protein Cream

Therapy Age-Defying Conditioner

Example

Old hair

Young hair


L A D P R O T E I N C R E A M A D W R T E F TU P R N D R E S T R Q E D E T G F R T Y Y G YP C T R E S T R E N G T H E N S O R F T H N CI D S D R F H D E F R A D R E T G L D E F I ON E A D U E Y G L Y E N L U P R E A I R H Y NE U R O P E A N S W E E T C H E S T N U T F DL T A G E T L R E C O V E R Y M A S K C R E II R I W D E U C D E T U D E F T D Y R S O D TP P V J U V R F O T U J E R T I G R F H B E IO L A F E T O D E F T E W E C T R C T A V G OP U C S H I N Y C G J R S A F R T E N M O A NE P E W T F I C Y R E V C D S R E S I P T E EP L T H Y D C P O Y C I C E G T Y O H O S D RT Q I T L S A E R K L F D O O R T R W O E U NI U H T G R C S T O S H A R P T N N T H E R GD R W E E I I A C D G T H U V E C O F E R T YE T L H G H D Y F D T H U I T R N R G I H T RS E T T R M L D I C A T R E Q V T I C E J G BA S R I D G A F R I C A N B A O B A B T R E E

Therapy Word Search 16 key words related to Therapy are hidden in the grid below!

African Baobab TreeAge DefyingConditionerEuropean Sweet Chestnut

Glycolic AcidHyaluronic AcidIron Rose CrystalLupine Lipo Peptides

Protein CreamRecovery MaskRejuvenateShampoo

ShinyStrengthenTherapyWhite Caviar


label.m on sulphates, parabens and sodium...

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