Labelling the origin food products:

Towards sustainable territorial development?

Ignacio López MorenoPhD candidate at the Rural Sociology Group

Wageningen University, Wageningen, The Netherlands

Outline

1. Introduction

2. Theoretical Framework and Methodology

3. PDO Queso de Oveja Merina de Grazalema

4. Echt Texels Lamsvless

5. Lessons for the future

6. Conclusion

IntroductionIntroduction

Introduction

Research Objectives:

1. To study how local actors create OFLs as a

response to the globalized agrofood systems.

2. To analyse the contribution of these labels to

the sustainable development of the territory.

3. To research how local institutional context

affects and is influenced by these processes.

Research Questions

1.How do local actors construct new products to compete in the globalised agro-food system? Are new markets created?

2.How does the creation of the label affect the internal relationships of the supply chain? How are the relations and processes of circulation being actively reorganised in order to improve the livelihoods of those who are involved? What kinds of coordination are enhanced?

3.What kinds of changes do local actors have to implement in their practices to join the initiative? How do these new institutional agreements affect the co-production and co-evolution of their territories? Does sustainability increase?

Introduction

Research Questions:

4.How do these initiatives engage with other actors and networks in the territory? Does synergy or coherence increase? How do these initiatives influence or affect the broader structural context?

5.How do local institutional context and cultural patterns affect local actors in the design and implementation of the labels? What constrains can be identified in each case.

6.Who are the critical actors and how can the number of famers involved in this kind of initiatives increase? What can be the social, political, institutional and economic arrangements, programs, or interventions that might stimulate further dissemination?

Introduction

Territorial development

Co-production

Co-evolution

Theoretical Framework

Quality Food Labels(QFLs)

Social impact

(Fair trade)

Environmental impact (organic,

biodynamic)

Origin Food Labels(OFLs)

Traditional

product (PDO)

Specific territory

or communi

ty

Theoretical Framework

Theoretical Framework

PDO Queso de Oveja Merina de Grazalema

PDO Queso de Oveja Merina de Grazalema

Observational Units

P TD C

HouseholdEconomy

Globalised Agrofood System

92/46 EEC

Self-regulation

Government regulations P

T

D

C

Own FlockBuy Milk

ManualMechanical

Short ChainLong Chain

Local ConsumptionGlobal Consumption

Localised Agrofood System

Artisan

Industrial

AVOIDED

PDO Queso de Oveja Merina de Grazalema

PDO Queso de Oveja Merina de Grazalema

Case study 2: Echt Texels Lamvless

Case study 2: Echt Texels Lamvless

Case study 2: Echt Texels Lamvless

Case study 2: Echt Texels Lamsvless

Case study 2: Echt Texels Lamvless

Sugestions?

Critics?

Lessons for the future

1. How do local actors construct new products to compete in the globalised agro-food system? Are new markets created?

2. How does the creation of the label affect the internal relationships of the supply chain? How are the relations and processes of circulation being actively reorganised in order to improve the livelihoods of those who are involved? What kinds of coordination are enhanced?

3. What kinds of changes do local actors have to implement in their practices to join the initiative? How do these new institutional agreements affect the co-production and co-evolution of their territories? Does sustainability increase?

Lessons for the future

4. How do these initiatives engage with other actors and networks in the territory? Does synergy or coherence increase? How do these initiatives influence or affect the broader structural context?

5. How do local institutional context and cultural patterns affect local actors in the design and implementation of the labels? What constrains can be identified in each case.

6. Who are the critical actors and how can the number of famers involved in this kind of initiatives increase? What can be the social, political, institutional and economic arrangements, programs, or interventions that might stimulate further dissemination?

Lessons for the future

Sugestions?

Critics?

“This sheep has always been here, even before all these policies and politicians, and she will be here when they disappear.”

Sheepherder, 75 years old