label as brand

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Andi S. Boediman Digital Studio

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Post on 06-May-2015

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Label started as symbol of reliability and trust. Brands are created through labeling commodity products.

TRANSCRIPT

Page 1: Label As Brand

Andi S. Boediman

Digital Studio

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People have too many choicesand too little time

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Most offerings havesimilar quality and features

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We tend to base ourbuying choices on trust

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Label started as asymbol of reliability and trust

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Brands are created throughlabeling commodity products.

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It is then creatingthe perception of value

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It becomes the trigger of anemotional experiences

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Chocki-ChokiPackaging Design(PT Mayora Indah)

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2 in 1Strawberry & Chocolate

2 in 1Chocolate & Vanilla

3 in 1Chocolate, Vanilla & Strawberry

In-Home Activation Wall’s

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Clarity Wall’s

Honey CaramelChocolate Heaven

Strawberry

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And can be translatedinto bigger ambience &environment

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Wall’s BrandingIsland Cabinet Matahari

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And to remind this message…

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Andi S. BoedimanCreative entrepreneurChief Innovation Consultant