label as brand
DESCRIPTION
Label started as symbol of reliability and trust. Brands are created through labeling commodity products.TRANSCRIPT
Andi S. Boediman
Digital Studio
People have too many choicesand too little time
Most offerings havesimilar quality and features
We tend to base ourbuying choices on trust
Label started as asymbol of reliability and trust
Brands are created throughlabeling commodity products.
It is then creatingthe perception of value
It becomes the trigger of anemotional experiences
Chocki-ChokiPackaging Design(PT Mayora Indah)
2 in 1Strawberry & Chocolate
2 in 1Chocolate & Vanilla
3 in 1Chocolate, Vanilla & Strawberry
In-Home Activation Wall’s
Clarity Wall’s
Honey CaramelChocolate Heaven
Strawberry
And can be translatedinto bigger ambience &environment
Wall’s BrandingIsland Cabinet Matahari
And to remind this message…
Andi S. BoedimanCreative entrepreneurChief Innovation Consultant